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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Pengabdian UNDIKMA
Wahyu Juari Setiawan
Universitas Jambi
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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CATALYSTS OF WORD-OF-MOUTH BEHAVIOR: EXPLORING THE IMPACT OF SERVICE QUALITY, BRAND IMAGE, AND STUDENT COMMITMENT AT UNIVERSITAS PUTRA INDONESIA 'YPTK' PADANG Wahyu Juari Setiawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.10423

Abstract

This study aims to assess the concurrent and partial effects of Service Quality, Brand Image, and Student Commitment on Word of Mouth (WOM) behavior within the context of Universitas Putra Indonesia “YPTK” Padang. Data was collected through a survey employing questionnaires distributed to a sample of 100 respondents. Utilizing multiple regression analysis and correlation techniques, the research findings indicate that Service Quality, Brand Image, and Student Commitment collectively contribute to the prediction of Word of Mouth behavior. Individually, each factor also demonstrates significant influence on WOM behavior, as demonstrated by the computed t-values exceeding the critical t-values at a significance level (α) of less than 0.05. The outcomes of the simultaneous hypothesis test (F-test) further underscore that the combined influence of Service Quality, Brand Image, and Student Commitment significantly affects WOM behavior. This is evident from the calculated F-value surpassing the critical F-value, with a significance level of less than 0.05. In conclusion, the research substantiates the substantive influence of Service Quality, Brand Image, and Student Commitment on Word of Mouth behavior within the milieu of Universitas Putra Indonesia “YPTK” Padang. Furthermore, these factors collectively account for a considerable proportion of the observed WOM behavior, as illuminated by the coefficient of determination
Building Smart Village Governance Beyond Technology: Evidence From a Participatory Action Research on OpenSID Implementation in Indonesia Mar Atun Saadah; Ovie Yanti; Wahyu Juari Setiawan; Try Syeftiani; Kurnia Permana; Hendriyaldi Hendriyaldi; Muhammad Haris
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.18877

Abstract

This community service program aims to strengthen village governance capacity through mentoring and assistance in implementing the digital Village Information System (OpenSID) as part of Indonesia’s Smart Village agenda. The program focuses on improving administrative services, data management, and community participation at the village level. Using a Participatory Action Research (PAR) approach, the program was conducted in Jujun Village and involved village officials, community members, local government representatives, and digital platform developers. The intervention consisted of sequential stages, including policy socialization on the role of the Village Information System in smart governance, capacity-building workshops for village officials, hands-on technical assistance in operating OpenSID, and community outreach to promote SID-based public services. Evaluation was conducted two weeks after implementation using qualitative indicators encompassing knowledge, attitudes, skills, partnership dynamics, and follow-up commitment. The findings indicate improvements in digital literacy and operational capacity among village officials, as well as increased community awareness of digital public services. However, the program also revealed limitations in sustaining digital transformation, particularly related to managerial commitment, leadership-driven institutionalization, and resource ownership. Stakeholder participation was evident but often remained normative rather than transformative. Overall, this community service initiative contributes to ongoing discussions on digital governance and rural development by demonstrating that technology adoption alone is insufficient to achieve smart governance outcomes. Instead, sustained impact depends on participatory capacity building and the development of dynamic managerial capabilities that enable villages to institutionalize digital governance practices over time.
Co-Authors Hendriyaldi Kurnia Permana Mar Atun Saadah Muhammad Haris Try Syeftiani Yanti, Ovie