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All Journal Jurnal Social Economic of Agriculture Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Pilar Nusa Mandiri JRST (Jurnal Riset Sains dan Teknologi) AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Khatulistiwa: Journal of Islamic Studies SULUH: Jurnal Abdimas Journal of Digital Marketing and Halal Industry Jurnal Dharma Bhakti Ekuitas BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Komunal Jurnal Pengabdian Masyarakat Perbanas Journal of Islamic Economics and Business Ekonomi Islam Indonesia EKONOMIKA SYARIAH : Journal of Economic Studies International Journal of Economics (IJEC) Jurnal Dinamika Akuntansi dan Bisnis (JDAB) TAMKIN Jurnal Pengabdian Masyarakat JPS (Jurnal Perbankan Syariah) ZISWAF: Jurnal Zakat dan Wakaf Irtiqo: Postgraduate Journal of Islamic Economics, Finances and Accounting Studies
Nur Hendrasto
Institut Agama Islam Tazkia, Bogor, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Determinants of Brand Advocacy in Academia: Analyzing the Role of Service Quality and Lecturer Competence Hendrasto, Nur; Purba, Asnan; Haidar, Abdullah; Herindar, Evania; Chairiyati, Fauziah
JURNAL AL-TANZIM Vol 8, No 1 (2024)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v8i1.5809

Abstract

This study delves into the interplay between the quality of educational services and lecturer competence at IAI TAZKIA and their effects on brand advocacy. Analyzing data from 305 graduates and students across seven cohorts (2015-2021) and academic disciplines, it employs structural equation modeling (SEM) to explore these dynamics. The findings reveal that while lecturer competence does not significantly impact brand advocacy, the quality of educational services does. Specifically, postgraduate programs are perceived to offer the highest service quality, whereas Islamic Accounting and Islamic Business Management are viewed less favorably. Islamic Broadcasting Communication, a new field, needs more specialized faculty. Regarding lecturer competence, postgraduate students report the highest levels, with Islamic Economics instructors deemed more competent than those in Sharia Accounting, despite the latter's "A" accreditation. Brand advocacy is lowest among Sharia Business Management graduates, whereas postgraduate programs see the highest engagement in brand advocacy efforts. The research aims to position the campus as a benchmark for improving lecturer competence and service quality, enhancing institutional brand advocacy and competitive standing.
Digital Syariah Banking System (DSBS) : Cash Waqf Determinants Promoting Innovation of Islamic Economic Development in Indonesia Haidar, Abdullah; Herindar, Evania; Hendrasto, Nur; Chairiyati, Fauziah
ZISWAF Vol 11, No 2 (2024): ZISWAF: JURNAL ZAKAT DAN WAKAF
Publisher : UIN Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/ziswaf.v11i2.26109

Abstract

Cash waqf provides a new option for enhancing the growth of waqf transactions in Indonesia, particularly in Indonesia. Through the collaboration of BWI and Islamic banks utilizing financial technology (FinTech), an innovative DSBS, a digital banking system for sharia, to help with cash waqf transactions. It is anticipated that the presence of a system that facilitates cash waqf transactions will increase the desire of individuals to partake in cash waqf. This research aims to investigate which factors can motivate z generation and millennial in Indonesia to donate cash waqf through DSBS. This investigation included 200 participants. Using PLS SEM, this study indicates in which the research model is strategic because it satisfies all of the requirements. Additionally, research has shown that comfort, utility, and subjective norms all have an impact on z generation and millennial intentions or decisions about the usage of DSBS in Indonesia. The convenience and benefits of using DSBS to conduct cash waqf transactions are the most important factors in promoting the growth of cash waqf in indonesia. In order to create a more comprehensive research model, this study integrates the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB).
PERCEPTION AND BARRIERS TO MOOC ADOPTION: A CASE STUDY OF KARTU PRAKERJA RECIPIENTS Dendy Herdianto; Nur Hendrasto
Jurnal Pilar Nusa Mandiri Vol. 21 No. 2 (2025): Pilar Nusa Mandiri : Journal of Computing and Information System Publishing Pe
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/pilar.v21i2.6623

Abstract

The Indonesian government launched the Pre-Employment Card (Kartu Prakerja) program to enhance workforce skills and address economic challenges. This program provides training through online platforms, including Massive Open Online Courses (MOOCs). The UTAUT2 model was employed as a framework to understand the factors influencing the acceptance and use of educational technology in this context. This study examines the effects of UTAUT2 variables—performance expectancy, effort expectancy, habit, traditional barriers, platform content, access limitations, interaction limitations, facilitating conditions, hedonic value, price value, and social influence—on the intention and adoption of MOOCs among Pre-Employment Card participants. The sample consisted of 222 respondents who were users of the Prakerja platform. Data were collected using a questionnaire and analyzed through Structural Equation Modeling (SEM) with the support of PLS-SEM software. In addition, a sentiment analysis was conducted on comments posted on the official Instagram account @prakerja.go.id to explore public perceptions of the program. The findings reveal that 46.2 percent of public sentiment was negative, particularly related to the program implementation and the use of partner MOOC platforms. SEM analysis further indicates that hedonic value, habit, and social influence have positive and significant effects on the intention and adoption of MOOCs. The moderation analysis by gender shows that performance expectancy, hedonic value, and social influence are stronger among males, whereas effort expectancy, habit, and platform content are stronger among females.
The Dimensions of Work Values in Islamic Social Financial Institutions Desired by Generation Y and Generation Z Digital Talents Andi Hakim Kusuma; Ahmad Mukhlis Yusuf; Nur Hendrasto
IRTIQO' : Postgraduate Journal of Islamic Economics, Finance and Accounting Studies Vol. 2 No. 1 (2023): Irtiqo: Postgraduate Journal of Islamic Economics, Finances and Accounting Stud
Publisher : Department Islamic Economics

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Maintaining sustainability and existence of Islamic social financial Institution in digital era requires technology adoption and digital talent readiness. But considering scarcity of digital talent in Indonesia, Islamic social financial institution needs to attract digital talent, especially generation Y and generation Z, by understanding desired dimensions of work values to join Islamic social financial institution. Based on previous studies, quantitative method is used to determine dimensions of work values desired by generation Y and generation Z to join Islamic social financial institution. This research find that income, career, and role model become the most desired dimensions of work values by generation Y and generation Z digital talents to join Islamic social financial institution.
Co-Authors Abdullah Haidar Abdullah Haidar Abdullah Haidar Agus Ismail Ahmad Mukhlis Yusuf Andi Hakim Kusuma Arviannis, Tasya Chairiyati, Fauziah Dawam, Khaerud Dendy Herdianto Desmy Riani Ekarici, Bagus Jani Evania Herindar Evania Herindar Fauziah Chairiyati Haidar, Abdullah Harisuddin Harisuddin Hasan, M. Kabir Herdianto, Dendy Herindar, Evania Hermala, Irvan Maulida, Syahdatul Muhammad Fahri Farid Muhammad Yusuf Ibrahim Nurhasanah, Saniatun Nuriyah, Aminah Nursyamsiyah, Ikha Purba, Asnan Rahma Wijayanti Rehman, Hafiz Mudassir Sugiyarti Fatma Laela, Sugiyarti Fatma Surur, Miftakhus Surya Hendrawan Syukur Daulay Tanti Novianti