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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Kajian Ilmiah Mahasiswa Manajemen Jurnal Widya Manajemen & Akuntansi Jurnal Inovasi Bisnis (Inovbiz) JMM (Jurnal Masyarakat Mandiri) Distribusi Petra International journal of Business Studies (IJBS) Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Peka: Jurnal Pengabdian Kepada Masyarakat JWM (JURNAL WAWASAN MANAJEMEN) Indonesian Journal of Advanced Research (IJAR)
Widyarini, Lydia Ari
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SISTEM EKSTRUDER PRODUKSI ARANG BIO BRIKET DAN STRATEGI PEMASARANNYA BAGI WARGA KAMPUNG OASE ONDOMOHEN Yuliati, Yuliati; Santosa, Hadi; Widyarini, Lydia Ari; Candra, Adi; Loen, Teofilus Christiawan; Ananta, Titus Ogie Gazarda
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 6 (2024): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i6.26858

Abstract

Abstrak: Pengelolaan dan pemanfaatan kembali sampah dari proses 3R (reduce, reuse dan recycle) menjadi produk arang bio briket dapat menambah pendapatan masyarakat. Perbanusa sebagai mitra dengan kampung binaan Kampung Oase Ondomohen Surabaya merupakan salah satu kampung unggulan yang menjadi destinasi wisata edukasi dengan berbagai macam kreasi dan inovasinya. Warga telah menghasilkan beberapa produk unggulan yang dikembangkan sampai saat ini antara lain arang briket dari limbah tempurung. Namun proses produksi nya masih manual serta penjualannya selama ini hanya terbatas pada penjualan langsung atau sebagai souvenir saja. Berpijak pada sumber daya, prospek bisnisnya maka tujuan kegiatan abdimas ini adalah diseminasi teknologi dan perbaikan proses produksi arang briket serta penyuluhan tentang strategi pemasarannya. Adapun tahapan pelaksanaannya meliputi tahap sosialisasi, pelatihan dan penyuluhan, penerapan teknologi, pendampingan serta monitoring evaluasi. Berdasarkan hasil pre dan post test peserta, maka hasil luaran kegiatan abdimas ini adalah peningkatan wawasan pengetahuan tentang teknologi produksi arang briket dan bagaimana strategi pemasarannya sebesar 61%. Peningkatan ketrampilan teknis penggunaan teknologi sistem ekstruder sebesar 100% karena sebelumnya peserta membuat arang briket secara manual tanpa mesin. Hal ini juga didukung dari hasil praktek langsung penggunaan mesein oleh peserta, di mana peserta telah dapat menggunakan mesin dengan fungsi operasi nya. Rangkaian paket teknologi tepat guna sistem ekstruder ini juga mampu meningkatkan kecepatan produksi 10 kali lipat dibanding dengan cara manual.Abstract: Management and reuse of waste from the 3R process (reduce, reuse and recycle) into bio briquette charcoal products can increase community income. Perbanusa as a partner with the fostered village of Kampung Oase Ondomohen Surabaya is one of the leading villages that is an educational tourism destination with various creations and innovations. Residents have produced several leading products that have been developed to date, including briquette charcoal from coconut shell waste. However, the production process is still manual and sales have so far been limited to direct sales or as souvenirs. Based on resources, business prospects, the purpose of this community service activity is to disseminate technology and improve the charcoal briquette production process and provide counseling on its marketing strategy. The stages of implementation include socialization, training and counseling, technology application, mentoring and monitoring and evaluation. Based on the results of the pre- and post-test participants, the output of this community service activity is an increase in knowledge of charcoal briquette production technology and how to market it by 61%. Increased technical skills in using extruder system technology by 100% because previously participants made charcoal briquettes manually without machines. This is also supported by the results of direct practice in using machines by participants, where participants have been able to use machines with their operating functions. This series of appropriate technology packages for extruder systems is also able to increase production speed 10 times compared to manual methods.
Intention to Stay Indonesian Volunteers: The Effect of Autonomy, Competence, Relatedness, Satisfaction and Spirituality Famdale, Christabel Cheryl; Widyarini, Lydia Ari; Louis, Aloysius Widyawan
Indonesian Journal of Advanced Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i1.12360

Abstract

The trend of volunteering increases from year to year in the world, but the challanges of retaining volunteers increased because it depends solely on their intent to stay. Therefore, volunteer satisfaction needs to be achieved. Self Determination Theory (SDT) offers three dimensions, namely autonomy, competence, and connectedness to elaborate individual's intrinsic motivation to feel satisfied. When these three needs are met, theoretically a person will feel satisfied at work. This research aims to examine and analyze the influence of fulfilling their psychological needs on job satisfaction thus satisfied volunteers are more willing to stay longer and see how work spirituality influences this relationship. The research results show that there is a significant influence between job satisfaction and intention to stay.
The Effect of Organizational Inertia and Customer Orientation with Incremental Innovation as the Mediating Variable towards Organizational Performance Hongdiyanto, Charly; Widyarini, Lydia Ari; Yusup, Adi Kurniawan
Jurnal Entrepreneur dan Entrepreneurship Vol. 11 No. 1 (2022): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v11i1.1954

Abstract

The purpose of this study was to find out the relationship between Organizational Inertia, Customer Orientation, Incremental Innovation and Organizational Performance. The sample used in this study were 180 MSME companies spread across East Java. The reason MSMEs are used in this study is related to the concept of organizational inertia that is attached to small-scale companies. From this study it was found that incremental innovation is not a mediating variable that links organizational inertia and customer orientation with organizational performance.
THE IMPACT OF KOREAN CELEBRITY ENDORSER AND ONLINE CUSTOMER REVIEW ON SOMETHINC CUSTOMER PURCHASE INTENTION MEDIATED BY BRAND IMAGE Dellarosa, Ivana; Widyarini, Lydia Ari; Gunawan, Erick Theofilus
Jurnal Bisnis dan Keuangan Vol 10 No 1 (2025): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v10i1.5872

Abstract

Abstract: K-pop gains recognition and popularity because to the hallyu phenomenon, particularly in Indonesia. This phenomenon presents a chance for brands, particularly those in the beauty industry, to collaborate with K-pop and K-drama artists who align with their brand image in order to generate public interest in their product. Also, digitalization era situs gacor777 has caused people to search product review on social media platform as people spend more time on social media. People used to consult about particular products before making a new purchase to find out if they were good or not. In this study, 159 Somethinc users who have also made purchases are included. Google Forms have been used to distribute the questionnaires for participants to complete in order to contribute to this research. The information was gathered and examined using the Structural Equation Method (SEM), with the assistance of SMARTPLS 3.0's partial least square tool. The result of this research turns out that celebrity endorses and online customer review have positive and significant impact on brand image, the hypothesis is accepted. Celebrity endorser and brand image have positive and significant impact on purchase intention, the hypothesis is accepted. Online customer review has positive but no significant effect on purchase intention, therefore the hypothesis is rejected. Brand image is positive and significantly mediates the impact of celebrity endorser and online customer review on purchase intention.
ARE PRICE FAIRNESS AND PRODUCT QUALITY IMPORTANT TO CONSUMERS OF ASIAN STREET FOOD? Widyarini, Lydia Ari; Sanjaya, Jordy Kusuma; Agrippina, Yulika Rosita
Distribusi - Journal of Management and Business Vol. 13 No. 2 (2025): Distribusi, September 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i2.649

Abstract

The food and beverage industry in Indonesia continues to demonstrate robust revenue growth, particularly within the Asian street food segment especially Mixue, tea and ice cream an area that remains relatively underexplored in empirical research. This study aims to examine the effect of price fairness and product quality on repurchase intention, with perceived value and customer satisfaction serving as mediating variables. Data were collected using a purposive sampling method through an online questionnaire distributed via Google Forms, and further disseminated using a snowball sampling technique to increase respondent reach. A total of 192 valid responses were analyzed using Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings reveal that both price fairness and product quality have a positive and significant impact on perceived value and repurchase intention. Furthermore, perceived value significantly influences customer satisfaction, which in turn also has a positive and significant effect on repurchase intention. These results underscore the critical role of perceived fairness and quality in shaping consumer behavior in the competitive street food market. The study provides valuable insights for food service operators and marketers seeking to enhance customer loyalty through pricing strategies and product excellence.
Co-Authors Adi Candra, Adi Adi Kurniawan Yusup Agrippina, Yulika Rosita Aloysius Widyawan Louis Ananta, Titus Ogie Gazarda Charly Hongdiyanto Deatri Arumsari Agung Dellarosa, Ivana Elisabeth Supriharyanti Famdale, Christabel Cheryl Gunawan, Erick Theofilus Heriman, Angelyna Loen, Teofilus Christiawan Sanjaya, Jordy Kusuma Santosa, Hadi Sianadewi, Jessica Hani Suparjo Suparjo Wahyudi Wibowo Yuliati - Yulika Rosita Agrippina