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Suadi Sapta Putra
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Pengaruh Kualitas Pelayanan, Persepsi Harga, Dan Lokasi Terhadap Kepuasan Konsumen Pasar Kemiri Muka Di Kelurahan Kemiri Muka Virhan Arief Fadhila; Suadi Sapta Putra; Kumba Digdowiseiso
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.8170

Abstract

This study aims to determine the effect of service quality, price perception and location on consumer satisfaction in the Kemiri Muka market, Kemiri Muka village. The population in this study used Anderson's sampling technique where the population taken was 100 people with a significance level of 95% and a standard deviation of 25%. This study uses primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) version 26.0 program. The results showed that service quality had a positive and significant effect on consumer satisfaction with a path coefficient value of 0.263 and a significant t of 0.015. Price perception has a positive and significant effect on consumer satisfaction with a path coefficient value of 0.216 and a significant t of 0.018. location has a positive and significant effect on consumer satisfaction with a path coefficient value of 0.302 and a significant t of 0.009. Keywords: Service Quality, Price Perception, Location and Consumer Satisfaction
Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Depot Air Pray Gondrong Jakarta Abdillah Dattul Kahfie; Suadi Sapta Putra; Kumba Digdowiseiso
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.8172

Abstract

This study aims to determine the effect of product quality, service quality and price perceptions on purchasing decisions for Air Pray Gondrong Jakarta. The population in this study used a purposive sampling technique where the population taken was 100 people with a significance level of 95% and a standard deviation of 25%. This study uses primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) version 26.0 program. The results showed that product quality had a positive and significant effect on purchasing decisions with a path coefficient value of 0.269 and a significant t of 0.005. Service quality has a positive and significant effect on purchasing decisions with a path coefficient value of 0.178 and a significant t of 0.033. Price perception has a positive and significant effect on purchasing decisions with a path coefficient value of 0.400 and a significant t of 0.000. Keywords: Product quality, Services Quality, Price perceprtions, Purchasing decisions
Pengaruh Kualitas Produk, Brand Image Dan Promosi Terhadap Minat Beli Ulang Pada Minuman Teh Botol Sosro Di Depok Siwi Afinni Lestari; Suadi Sapta Putra; Kumba Digdowiseiso
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.8173

Abstract

This study aims to determine the effect of product quality, brand image and promotion on repurchase interest in the bottled drinks in Depok. The sample in this study was 100 respondents who filled out the questionnaire data that I distributed by google formular media, this study used primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique was using inferential analysis with multiple linear regression and using the Statistical product and service solution (SPSS) version 24.0 program. From the results of multiple linear regression analysis shows that the Product Quality variable (X1) has an influence of 0.451 or 45.5%, the brand image variable (X2) has an influence of 0.194 or 19.4% and the Promotion variable (X3) has an influence of 0.196 or 19.6% of repurchase interest. Thus, it can be concluded that the variables of product quality, brand image and promotion influence purchasing decisions together. Keywords: Product Quality, Brand Image, Promotion and Repurchase Interest.
Pengaruh Kualitas Produk, Citra Merek Dan Kepercayaan Merek Terhadap Keputusan Pembelian Kosmetik Wardah Pada Mahasiswa Universitas Nasional Jakarta Arlisa Nurul Imani; Suadi Sapta Putra; Kumba Digdowiseiso
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.8174

Abstract

This study aims to determine the effect of Product Quality, Brand Image and Brand Trust on Purchase Decision of Wardah Cosmetics in Jakarta National University Students. The population of this research is the students of the National University of Jakarta who used Wardah cosmetics products. The sampling method used in this study was purposive sampling. The sampling method used purposive sampling technique, the number of samples was 100 respondents with the sample criteria being jakarta National University students who had purchased and used Wardah cosmetics. This type of data uses primary data in the form of a questionnaire. This study uses analytical techniques including multiple linear regression tests, and hypothesis testing with the help of SPSS 25. Partially, product quality has a positive and significant effect on Wardah cosmetic purchasing decisions for students at the National University of Jakarta this is indicated by the results of the t-test with the acquisition tcount>ttable (2,057>1,984) and sig value (0,042<0,05), brand image has a positive and significant effect on purchasing decisions for Wardah cosmetics for students at National University of Jakarta as evidenced by the t-test results with the acquisition of tcount>ttable (2,481>1,984) and the sig value (0,015<0,05), and brand trust has a positive and significant effect on purchasing decisions for Wardah cosmetics. at the Jakarta National University Students as evidenced by the t-test results with the acquisition of tcount>ttable (2,116>1,984) and sig value (0,037<0,05). Keywords: Product Quality, Brand Image, Brand Trust, Purchase Decision.
Pengaruh Kualitas Produk, Harga, Dan Pelayanan Purna Jual Lampu Merk Hori Terhadap Keputusan Pembelian PT. Fokus Dayautama Di Jakarta Timur Rahadian Ananto; Suadi Sapta Putra; Kumba Digdowiseiso
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.8229

Abstract

This study aims to analyze the effect of product quality, price, and after-sales service on purchasing decisions of Hori Brand Lamps at PT. Fokus Dayautama in East Jakarta. The population of this study is the consumer of Hori Brand Lights in Jakarta in this study is not known with a sample of 96 workers who handle the installation of street lights by the Department of Highways and Sub-departments based on Anderson's formula. This study uses primary data with data collection methods through questionnaires distributed to 96 respondents. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) version 26.0 program. The results obtained in this study are product quality has a positive effect on purchasing decisions, price has a positive effect on purchasing decisions and after-sales services have a positive effect on purchasing decisions. Therefore, PT Fokus Dayautama East Jakarta should pay attention to product quality, price, and after- sales service for Hori Brand Lamps on purchasing decisions. Keywords: Product Quality, Price, After Sales Service and Purchase Decision.
Pengaruh Kualitas Produk, Desain Produk Dan Citra Merek Terhadap Keputusan Pembelian Sepeda Motor Honda Beat Dealer Nusantara Sakti Jakarta Barat Fitra Pratama Putra; Suadi Sapta Putra; Kumba Digdowiseiso
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.8231

Abstract

This study aims to determine the effect of the t test on product quality, product design and brand image variables on purchasing decisions. The sample in this study was 100 respondents who made a decision to purchase a Honda Beat motorcycle dealer Nusantara Sakti. Inferential analysis technique with multiple linear regression and using Statistical Product and Service Solution (SPSS) version 20. From the t test results show that the Product Quality variable (X1) does not have a large influence 0.498 < 1.984 Product Design variable (X2) does not have a significant effect 0.828 < 1.984 and Brand Image (X3) has an influence of 8.098 > 1.984 on purchasing decisions. It can be concluded that product quality and product design have no effect on purchasing decisions and brand image variables affect purchasing decisions. Keywords: Product Quality, Product Design, Brand Image and Purchase Decision.
Pengaruh Kualitas Produk, Persepsi Harga Dan Promosi Penjualan Terhadap Keputusan Pembelian Mobil Suzuki Karimun Wagon R Di PT. Citra Asri Buana Cabang Nanggewer Bogor Annisa Ussolikhah; Suadi Sapta Putra; Kumba Digdowiseiso
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.8232

Abstract

This research aims to determine and analyze the effect of product quality, price perception and sales promotion on purchasing decisions for Suzuki Karimun Wagon R at PT. Citra Asri Buana, Nanggewer Bogor branch. The research method used in this research is descriptive quantitative with the population in the study of consumers of Suzuki Karimun Wagon R cars. There are 4 (four) variables studied in this study, namely product quality (X1), price perception (X2), sales promotion (X3). and purchasing decisions (Y). The sample used in this study were 100 respondents. The technique used in this research is purposive sampling, namely taking a sample considering certain criteria. By using purposive sampling, it is hoped that the sample will meet the criteria needed in this study, so that the sample answers become more objective. This research data uses primary data by distributing questionnaires with multiple linear regression method which is processed using SPSS 25. The results based on multiple linear regression analysis show that product quality, price perception and sales promotion have a positive and significant effect on purchasing decisions. Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. Keywords: Product Quality, Price Perception, Sales Promotion and Purchase Decision.
Pengaruh Kualitas Produk, Word Of Mouth Dan Kepuasan Pelanggan Terhadap Keputusan Pembelian Tas Texas Collection Ditoko Texas Collection Jakarta Timur Arum Fitri Nuryanti; Suadi Sapta Putra; Kumba Digdowiseiso
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.8233

Abstract

This study aims to determine the effect of the t test on the variables of product quality, word of mouth and customer satisfaction on purchasing decisions for Texas Collection bags at the texas collection shop in East Jakarta. This research data source uses primary data in the form of a questionnaire, this research data was given to 97 respondents who made purchasing decisions for Texas Collection East Jakarta. The data analysis technique used is multiple linear regression and hypothesis testing using t-statistics that have been processed by SPSS 26. The results showed that product quality (Xl) has a positive and significant influence on purchasing decisions. This can be seen from the results of the t test where ting (2.814> 1.984) Word of Mouth variable (X2) has a positive and significant influence on purchasing decisions. This can be seen from the t test results where ting (5.377> 1.984). The Customer Satisfaction variable (X3) has a positive and significant influence on purchasing decisions. This can be seen from the t test results where ting (2.411 > 1.984). Keywords: Product Quality, Word of Mouth and Customer Satisfaction.
Pengaruh Kualitas Produk, Harga Dan Promosi Terhahadap Keputusan Pembelian Minuman Nu Greantea Nur Adzkia Nabila; Suadi Sapta Putra; Kumba Digdowiseiso Digdowiseiso
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.8234

Abstract

This study aims to analyze how much influence product quality, price and promotion have on purchasing decisions. This type of research uses a quantitative descriptive method. The information collection method that was tried was using a closed questionnaire to 100 respondents assisted by using the SPSS version 26 program to get the results of the decision to buy nu greantea drinks. The results of the analysis in this study prove that each variable has a significant influence on the dependent variable, namely purchasing decisions. With the results of this study, nu greantea drinks can reach more consumers. Keywords: Product Quality, Price and Promotion, Purchase Decision.
THE INFLUENCE OF ORGANIZATIONAL CULTURE, TRANSFORMATIONAL LEADERSHIP STYLE AND EMPLOYEE ENGAGEMENT ON JOB SATISFACTION WITH ORGANIZATIONAL TRUST AS A MEDIATING VARIABLE PT ISS INDONESIA AT PT MURIA SUMBA MANIS Edi Purwanto; Suadi Sapta Putra
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13227

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Budaya Organisasi, Gaya Kepemimpinan Trasformasional, Keterikatan Karyawan, terhadap Kepuasan Karyawan, dengan Kepercayaan Organisasi sebagai variabel mediasi. Jumlah sampel sebanyak 123 responden dari PT ISS Indonesia di PT Muria Sumba Manis yang diambil menggunakan kuisioner. Analisis data dilakukan dengan SEM PLS 3.0. Hasil penelitian secara simultan Budaya Organisasi, Gaya Kepemimpinan Transformasional dan Keterikatan Karyawan berpengaruh terhadap Kepercayaan Organisasi. Secara parcial Budaya Organisasi dan Keterikatan Karyawan tidak berpengaruh terhadap Kepuasan Kerja. Secara simultan Kepercayaan Organisasi mampu memediasi Budaya Organisasi dan Keterikatan Karyawan terhadap Kepuasan Kerja, sedangkan Kepercayaan Organisasi tidak memediasi Gaya Kepemimpinan Transformasional terhadap Kepuasan Kerja.
Co-Authors Abdillah Dattul Kahfie Annisa Ussolikhah Arlisa Nurul Imani Arum Fitri Nuryanti Ayla Virariani Azizul Yadi Yaakop Dinda Dwi Pertiwi Edi Purwanto Elwisam Fitra Pratama Putra Gims Viega Riviere Tambun Kumba Digdowiseiso Digdowiseiso Kumba Digdowiseiso, Kumba Muhamad Fikri Rachmansyah Nanda Meyta Sari Nanda Salsabillah Nguyen Duc Tri Niken Kusumawardani Nur Adzkia Nabila Nurul Hasanah Nurul Nazwa Napatah Rahadian Ananto Rahayu Lestari Rani Yulia Resti Hardini Rika Nur Hikmah Rohana Ahmad Salsa Nabila Aziz Shafira Qadrina Siwi Afinni Lestari Theodorus Gavrilla Banusetyo Tri Septy Lutpiana Tyan Putri Isnaini Virhan Arief Fadhila Wahyu Fajar Ramadhan Wildan Nuradi Nuradi Wulandita Julyanti Sabila Yumna Zahra Andita Putri Yunita Pratiwi