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All Journal Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Suadi Sapta Putra
Universitas Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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ANALYSIS OF PRICING STRATEGY IN INTERNATIONAL MARKETING Resti Hardini; Rahayu Lestari; Suadi Sapta Putra; Kumba Digdowiseiso; Azizul Yadi Yaakop
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1456

Abstract

In-depth pricing strategies in international marketing are examined in this literature review in an effort to provide a thorough understanding of the theory, impact, and conceptual framework. The background of the research emphasizes how complex international markets are and how pricing strategies must be modified to account for trade regulations, cultural variances, and market dynamics. By examining the theories of elasticity of demand, purchasing power parity, market penetration, and price differentiation, this research methodology employs a methodical literature review approach. The findings indicate that striking the correct balance between these factors is necessary for a successful pricing strategy. Demand elasticity is essential for adapting prices to the market, and relative price adjustments are guided by purchasing power parity. While price differentiation works well for high-quality products, market penetration strategies can also be beneficial in gaining market share. The talk focuses on the opportunities and new challenges that come with putting this strategy into practice. The study's conclusion highlights the significance of having a thorough understanding of environmental theories and variables when putting responsive pricing strategies into practice in global marketplaces. The ability of the business to consistently adjust to shifting global dynamics is just as important to its success as determining the appropriate prices.
THE IMPLEMENTATION OF MEDICAL TOURISM IN INDONESIA Suadi Sapta Putra; Elwisam; Kumba Digdowiseiso; Nguyen Duc Tri; Nurul Nazwa Napatah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1457

Abstract

The government and health industry in Indonesia must consider the dynamic foundation created by the opportunities and challenges in the global Medical Tourism market. The objective of this study is to assess the progress and scope of Medical Tourism in Indonesia by analyzing existing literature, as well as identifying the key factors that contribute to its effectiveness in attracting medical tourists. The employed methodology is qualitative as it allows for a comprehensive understanding of the intricacies and intricacies involved in the implementation of Medical Tourism. The research findings indicate that the government plays a crucial role in maximizing the potential of Medical Tourism in Indonesia. This is achieved through the implementation of incentive policies and effective promotions. Enhancing regulatory measures, elevating health service benchmarks, and fostering collaboration among stakeholders in the health and tourism industries are crucial measures to enhance Indonesia's appeal as a Medical Tourism hub.
THE DRIVERS OF FIRM VALUE Rahayu Lestari; Suadi Sapta Putra; Elwisam; Kumba Digdowiseiso; Rohana Ahmad
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1459

Abstract

The objective of this literature review is to identify and analyze the factors that determine the value of a company, as evidenced in multiple studies. This study focuses on comprehending the determinants that impact the evaluation of a company's worth, a significant subject in the field of economics and finance. The chosen approach is Systematic Literature Review (SLR), which involves gathering and assessing relevant literature pertaining to the research topic. The results of the Systematic Literature Review (SLR) analysis indicate that financial performance, institutional ownership, capital structure, company size, corporate governance, corporate social responsibility, and dividend policy are the primary determinants of company value. The discussion emphasizes the discrepancies in research findings and contextual disparities that can influence the connection between determinants and firm value. While these findings offer a more profound comprehension of the intricate factors that influence firm value assessments, additional research is required to elucidate the precise impacts and identify particular market situations that moderate this relationship. The findings of this literature review emphasize the significance of considering multiple factors in order to comprehensively comprehend the overall value of a firm. Additionally, it highlights the need for future research to delve into the dynamics of the relationship between these factors and firm value.
Pengaruh Promosi Media Sosial, Kualitas Layanan Dan Fasilitas Fisik Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Di Pusat Kesehatan Hewan (Puskeswan) Kota Depok Femmy Susanti; Suadi Sapta Putra
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10868

Abstract

Penelitian ini bertujuan menganalisis pengaruh promosi media sosial, kualitas layanan, dan fasilitas fisik terhadap loyalitas pelanggan melalui kepuasan pelanggan di Puskeswan Kota Depok. Layanan Puskeswan diberikan secara gratis sebagai kebijakan pemerintah untuk mendorong pemilik hewan peliharaan dan peternak agar rutin memeriksakan hewannya. Loyalitas pelanggan dalam penelitian ini diartikan sebagai komitmen untuk terus menggunakan layanan Puskeswan sehingga kesehatan hewan terpantau dan risiko penularan penyakit ke manusia dapat dicegah. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap pengguna layanan. Data dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS) melalui software SmartPLS 4. Hasil penelitian menunjukkan bahwa promosi media sosial tidak berpengaruh signifikan terhadap loyalitas maupun kepuasan pelanggan. Kualitas layanan dan fasilitas fisik tidak berpengaruh langsung terhadap loyalitas, tetapi keduanya berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Selanjutnya, kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas serta memediasi pengaruh kualitas layanan dan fasilitas fisik terhadap loyalitas, namun tidak memediasi pengaruh promosi media sosial. Temuan ini menegaskan bahwa dalam layanan kesehatan hewan gratis, loyalitas lebih ditentukan oleh kepuasan atas pengalaman pelayanan.
THE DRIVERS OF COMPANY CAPITAL STRUCTURE Melati; Elwisam; Suadi Sapta Putra; Kumba Digdowiseiso; Yulita
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 1 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i1.1450

Abstract

Companies have a demand to comprehend the factors that impact their choice between equity and debt capital. The objective of this research is to condense and combine existing discoveries pertaining to the factors that influence a company's capital structure. The study employed the Systematic Literature Review (SLR) method, which facilitates meticulous, discerning, and well-documented searches of literature to obtain more precise and all-encompassing insights. The research findings indicate that business risk, profitability, company size, and company growth exert a substantial influence on the capital structure policy. Nevertheless, certain factors, such as asset structure, non-debt tax shield, and uniqueness, do not consistently demonstrate an influence. The discussion emphasizes the intricacy of the connections between these variables and the necessity of adopting a contextual approach when managing capital structure. To achieve long-term financial goals, it is crucial to have a comprehensive comprehension of the business context and company characteristics when making decisions about capital structure.
THE INFLUENCE OF INTELLECTUAL CAPITAL ON FINANCIAL PERFORMANCE AND COMPANY VALUE IN INDONESIA Elwisam; Suadi Sapta Putra; Herry Krisnandi; Kumba Digdowiseiso; Jumadil Saputra
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 4 (2024): April
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i4.145

Abstract

Human resources is a crucial asset in a company's operations. Intellectual capital refers to the intangible assets that exert control over a company's other resources. The caliber of a company's intellectual capital can impact its performance, which can be assessed by analyzing its financial performance and overall value. In light of the significant impact of intellectual capital on financial performance and company valuation in Indonesia, there is a pressing need for more focused and specific studies on this subject. Hence, the objective of this study is to elucidate the impact of intellectual capital on the financial performance and company value in Indonesia through the utilization of the literature review methodology. The employed approach entails a systematic literature review comprising four distinct stages: identification, screening, feasibility assessment, and inclusion. Between 2017 and 2023, a total of 99 literary works were identified that discuss topics with citations dating back to 1926. The sectors examined encompass the chemical industry, food and beverage, manufacturing, banking subsector, advertising, printing, and media, mining, automotive, as well as property and real estate. The presence of intellectual capital exerts a significant impact on the majority of these sectors. This impact is further reinforced by various other factors, including effective corporate governance, profitability, and company leverage.
Co-Authors Abdillah Dattul Kahfie Annisa Ussolikhah Arlisa Nurul Imani Arum Fitri Nuryanti Ayla Virariani Azizul Yadi Yaakop Dinda Dwi Pertiwi Edi Purwanto Elwisam Femmy Susanti Fitra Pratama Putra Gims Viega Riviere Tambun Herry Krisnandi Jumadil Saputra Kumba Digdowiseiso Digdowiseiso Kumba Digdowiseiso, Kumba Melati Muhamad Fikri Rachmansyah Nanda Meyta Sari Nanda Salsabillah Nguyen Duc Tri Niken Kusumawardani Nur Adzkia Nabila Nurul Hasanah Nurul Nazwa Napatah Rahadian Ananto Rahayu Lestari Rani Yulia Resti Hardini Rika Nur Hikmah Rohana Ahmad Salsa Nabila Aziz Shafira Qadrina Siwi Afinni Lestari Theodorus Gavrilla Banusetyo Tri Septy Lutpiana Tyan Putri Isnaini Virhan Arief Fadhila Wahyu Fajar Ramadhan Wildan Nuradi Nuradi Wulandita Julyanti Sabila Yulita Yumna Zahra Andita Putri Yunita Pratiwi