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All Journal JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) CITACONOMIA : Economic and Business Studies Asia Pacific Journal of Business Economics and Technology Asia Pacific Journal of Business Economics and Technology
Ida Aryati Diyah Purnomo Wulan
Universitas Islam Batik Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences

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Determination of Loyalty Through Mediation of Patient Satisfaction at Indriati Boyolali Hospital Restu Wijang Setiabudi; Sudarwati; Ida Aryati Diyah Purnomo Wulan
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 12 No. 1 (2023): April 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v12i1.33

Abstract

This study aims to reveal the influence between CRM, SST, customer satisfaction and loyalty variables with the mediation of patient satisfaction in outpatients of Indriati Boyolali Hospital. This research used a quantitative descriptive approach—data collection using questionnaires, observations and documentation. The research location was Indriati Boyolali Hospital which is located at Jl. Raya Boyolali-Semarang No.KM. 02, Mojosngopermai, Mojosongo, Boyolali District, Boyolali Regency, Central Java. In conducting this study, the time needed was six months, and the sample of respondents was 230 outpatients at Indriati Boyolali Hospital. Some of the following conclusions Customer relationship marketing affects patient loyalty. Customer Relationship Marketing affected Patient Satisfaction. Self Service Technology affected Patient Loyalty, Self Service Technology affected Patient Satisfaction, Patient Satisfaction affected Patient Loyalty, and Patient Trust as an Intervening Variable did not affect patient loyalty. Customer Relationship Marketing affected patient commitment with patient satisfaction mediation. Self Service Technology affected patient loyalty with patient satisfaction mediation.
Analysis Of Purchasing Decisions In Terms Of Lifestyle, Electronic Word Of Mouth (E-Wom), And Store Atmosphere At Plaga Coffee In Surakarta Ida Arayti Diyah Purnomo Wulan; Ida Aryati Diyah Purnomo Wulan; Fithri Setya Marwati; Dewi Shanti Nugrahani; Anna Probowati
Asia Pacific Journal of Business Economics and Technology Vol. 6 No. 03 (2026): June-July
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.98765/apjbet.v6i03.348

Abstract

This research is motivated by the increasingly fierce competition in the Coffee shop industry, which requires business actors to understand the factors influencing consumer purchasing decisions. At Plaga Coffee Surakarta, purchasing decisions are assumed to be influenced by Lifestyle, electronic word of mouth, and store atmosphere. Therefore, it is important to conduct research to analyze the influence of these three variables on consumer purchasing decisions.This study uses a quantitative approach with a survey method. The sample was determined using a random sampling technique of 100 respondents who are consumers of Plaga Coffee Surakarta. Data were collected through a Likert scale questionnaire and analyzed using instrument tests, classical assumption tests, and multiple linear regression analysis with the help of the SPSS version 22 program. The results show that Lifestyle, electronic word of mouth, and store atmosphere, both partially and simultaneously, have a positive and significant effect on purchasing decisions. These three variables are able to explain the variation in purchasing decisions, while the rest is influenced by other factors outside the study. This study suggests that management should continue to optimize viral content, improve comfort of the place, and strengthen positive consumer recommendations to increase purchasing decisions.
Adopsi Perdagangan Sosial dan Kinerja Pemasaran MSME: Peran Mediasi Kepercayaan Digital dan Moderasi Peran Literasi Digital Rizky Ramadhan Aprian Aditama; Adcharina Pratiwi; Ida Aryati Diyah Purnomo Wulan
CITACONOMIA : Economic and Business Studies Vol. 5 No. 03 (2026): Juli - September
Publisher : CITACONOMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citaconomia.v5i03.6431

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh adopsi social commerce terhadap kinerja pemasaran UMKM melalui peran mediasi kepercayaan digital, serta menguji peran moderasi literasi digital pada hubungan antara adopsi social commerce dan kepercayaan digital. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi UMKM sektor kuliner, fesyen, dan kerajinan di Kota Surakarta yang telah mengadopsi social commerce. Sampel ditentukan menggunakan teknik purposive sampling dengan jumlah 150 responden UMKM. Data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa adopsi social commerce berpengaruh positif dan signifikan terhadap kinerja pemasaran UMKM maupun terhadap kepercayaan digital, kepercayaan digital berpengaruh positif dan signifikan terhadap kinerja pemasaran UMKM, serta kepercayaan digital terbukti memediasi secara parsial pengaruh adopsi social commerce terhadap kinerja pemasaran UMKM. Namun, literasi digital tidak terbukti memoderasi pengaruh adopsi social commerce terhadap kepercayaan digital. Penelitian ini memberikan kontribusi teoritis melalui penerapan kerangka Stimulus-Organism-Response pada konteks transformasi digital UMKM, serta implikasi praktis bahwa penguatan kepercayaan digital merupakan strategi kunci bagi UMKM dalam mengoptimalkan manfaat social commerce, sementara literasi digital lebih berperan sebagai prediktor langsung dibandingkan faktor penguat.
Analysis Of Purchasing Decisions In Terms Of Lifestyle, Electronic Word Of Mouth (E-Wom), And Store Atmosphere At Plaga Coffee In Surakarta Ida Arayti Diyah Purnomo Wulan; Ida Aryati Diyah Purnomo Wulan; Fithri Setya Marwati; Dewi Shanti Nugrahani; Anna Probowati
Asia Pacific Journal of Business Economics and Technology Vol. 6 No. 03 (2026): June-July
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.98765/apjbet.v6i03.348

Abstract

This research is motivated by the increasingly fierce competition in the Coffee shop industry, which requires business actors to understand the factors influencing consumer purchasing decisions. At Plaga Coffee Surakarta, purchasing decisions are assumed to be influenced by Lifestyle, electronic word of mouth, and store atmosphere. Therefore, it is important to conduct research to analyze the influence of these three variables on consumer purchasing decisions.This study uses a quantitative approach with a survey method. The sample was determined using a random sampling technique of 100 respondents who are consumers of Plaga Coffee Surakarta. Data were collected through a Likert scale questionnaire and analyzed using instrument tests, classical assumption tests, and multiple linear regression analysis with the help of the SPSS version 22 program. The results show that Lifestyle, electronic word of mouth, and store atmosphere, both partially and simultaneously, have a positive and significant effect on purchasing decisions. These three variables are able to explain the variation in purchasing decisions, while the rest is influenced by other factors outside the study. This study suggests that management should continue to optimize viral content, improve comfort of the place, and strengthen positive consumer recommendations to increase purchasing decisions.
Co-Authors Adcharina Pratiwi Anna Probowati Dewi Shanti Nugrahani Fithri Setya Marwati Ida Arayti Diyah Purnomo Wulan Restu Wijang Setiabudi Rizky Ramadhan Aprian Aditama Sudarwati