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All Journal Jurnal Ilmiah Manajemen Kesatuan Economic Reviews Journal Golden Ratio of Data in Summary Neo Journal of economy and social humanities
Fajar Satria
Universitas Esa Unggul
Humanities Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Advancing Green Work Engagement In Healthcare: A Systematic Review And Future Research Directions Fajar Satria; Ahmad Hidayat Sutawijaya; Abdul Haeba Ramli; Triyono Arief Wahyudi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3403

Abstract

The healthcare sector, while central to public well-being, is paradoxically responsible for 4–5% of global greenhouse gas emissions. This systematic literature review (SLR) critically explores the emerging concept of Green Work Engagement (GWE)—defined as employees’ proactive involvement in sustainable practices—and its transformative potential for healthcare institutions. Guided by the PRISMA framework, this review synthesizes high-quality studies from 2014 to 2024, identifying leadership, organizational support, environmental awareness, and green HRM as pivotal antecedents of GWE. Findings highlight that green servant leadership and green talent management foster innovative behaviors, enhance job satisfaction, and improve both environmental performance and clinical outcomes. Technological integration (e.g., cloud computing) and structured frameworks (e.g., GreenEd, 5R) also emerge as key enablers of systemic change. However, the literature reveals methodological gaps, limited application in developing contexts, and insufficient empirical evaluation of behavioral interventions. This study offers a robust conceptual foundation and practical roadmap for embedding sustainability into healthcare operations, emphasizing the role of leadership, employee engagement, and inclusive organizational culture in advancing environmental stewardship. The review concludes with actionable research directions to strengthen the theoretical and practical relevance of GWE and support the healthcare sector’s alignment with global sustainability goals. Keywords: Green Work Engagement, Healthcare Sustainability, Green HRM, Employee Engagement, Environmental Leadership, Systematic Review
Social Media Marketing Strategy to Improve Customer Satisfaction and Repurchase Intention Through Brand Equity in E-Commerce Abnar Uhibah Ulhaq; Ika Baskara; Fajar Satria; Primasatria Edastam
Neo Journal of economy and social humanities Vol 4 No 1 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i1.292

Abstract

This study aims to analyze the influence of social media marketing strategies in increasing customer satisfaction and repurchase intentions through brand equity on e-commerce platforms in Indonesia. This study uses a quantitative approach with the Structural Equation Modeling Partial Least Square (SEM-PLS) method . A total of 150 respondents who are active e-commerce users in the Jabodetabek area became the research sample. The results of the study indicate that social media marketing activities have a significant positive effect on brand equity , which is mediated by brand love and brand trust . In addition, brand equity has a direct relationship with customer satisfaction , which then affects repurchase intention . This study also reveals that interactive, responsive, and relevant social media marketing strategies contribute to increasing emotional connections between consumers and brands, which are important factors in building long-term loyalty. Positive experiences felt by consumers through interactions on social media not only improve their perceptions of the brand but also create deep trust relationships. The practical implications of this study indicate that business actors need to pay attention to the elements of transparency, consistency, and personalization in every marketing activity they do on social media. With this approach, businesses can create added value to brand equity while increasing customer retention. This study also emphasizes the importance of utilizing technology such as artificial intelligence to support more effective real-time interactions with consumers. This strategy is believed to not only be able to improve brand image, but also motivate consumers to make consistent repeat purchases. Therefore, this study provides a significant contribution, both in the academic context and managerial practice, especially in helping e-commerce businesses in Indonesia to develop more innovative and sustainable social media-based marketing strategies.
Pengaruh Social Media Marketing Activities Terhadap Purchase Intention dengan Relationship Quality, Brand Awareness, dan Perceived Value Selsa Mahfuza Budiani; Fajar Satria
Economic Reviews Journal Vol. 5 No. 2 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i2.1110

Abstract

The use of social media as a source of information before purchasing, especially by Generation Z and Millennials who dominate the Indonesian local skincare market, requires brands to manage Social Media Marketing Activities effectively in order to influence Purchase Intention amidst the dynamics of rapidly changing digital trends. This study aims to analyze the influence of Social Media Marketing Activities on Purchase Intention with Relationship Quality, Brand Awareness, and Perceived Value of Generation Z and Millennial consumers in the Indonesian local skincare industry. This study uses a quantitative approach with a dare survey method to 207 respondents of social media users in the Jabodetabek area who have seen or engaged such as following, liking, commenting, or sharing social media content from local Indonesian skincare accounts, namely Somethinc, Azarine, Wardah. The analysis technique uses the Partial Least Squares Structural Equation Model (PLS-SEM) method through SmartPLS 4 software. The results of this study indicate that Social Media Marketing Activity, Relationship Quality, Brand Awareness, and Perceived Value have a significant positive effect on Purchase Intention. These findings provide insight into the importance of social media marketing activities that can build emotional bonds, enhance brand recognition, and shape perceived value, thus increasing purchase intention. Companies are advised to strengthen perceived value through content that demonstrates superior product value and responsive interactions on social media to increase purchase intention.
The Influence of Transformational Leadership, Work Conflict, and Work Compensation on Employee Performance in Hospitality Companies Sabrina Wahyu Afifa; Fajar Satria
Golden Ratio of Data in Summary Vol. 6 No. 1 (2026): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i1.1909

Abstract

Employee performance has a dominant influence on the process of achieving company goals. It is hoped that various efforts to improve employee performance will enable employees to provide optimal abilities for the benefit of the company. This research aims to analyze the influence of transformational leadership, work conflict, and work compensation on employee performance. Data collection was carried out by distributing questionnaires to 135 employees. The analytical method used in the research is simple linear regression using statistical software. The research results show that transformational leadership does not significantly influence employee performance, work conflict has an effect on employee performance, and work compensation has an effect on employee performance. and simultaneously, the three independent variables influence employee performance.
Co-Authors Abdul Haeba Ramli Abnar Uhibah Ulhaq Ahmad Hidayat Sutawijaya Ika Baskara Primasatria Edastam Sabrina Wahyu Afifa Selsa Mahfuza Budiani Triyono Arief Wahyudi