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All Journal JURNAL LENTERA BISNIS Jurnal Manajemen
Ahmad Hidayat Sutawijaya
Universitas Esa Unggul
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISA KEPUASAN PELANGGAN DALAM KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PADA PENGGEMAR GRUP MUSIK Dohan Faqih Ibrahim; Siti Mariam; Ahmad Hidayat Sutawijaya; Abdul Haeba Ramli
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1486

Abstract

The purpose of this research is to determine how the analysis of customer satisfaction in service quality and price affects loyalty among music group fans. This research method uses a descriptive method with a quantitative approach. The sampling technique used was purposive sampling technique, and the data collection method in this research used observation and questionnaires. Data obtained from the questionnaire with a total of 120 respondents. The testing of the questionnaire data used SPSS version 26 for the calculations, with a significance level of a = 5% for this test. The results of this study indicate that customer satisfaction, service quality, and price significantly affect fan loyalty, with a coefficient of determination test of 0.567. This means that 56.7% of the customer loyalty variable can be explained by the variables of customer satisfaction, service quality, product quality, and price. The remaining 43.3% can be described by other variables that were not examined in this study. Customer satisfaction with loyalty through the t-test hypothesis with a calculated t-value of 5.016, so that H1 is accepted. The quality of service towards loyalty obtained a t-test hypothesis value of 9.172, thus H2 is accepted. Product quality towards customer loyalty through the t-test hypothesis yielded a value of 2.265, thus H3 is accepted. Price towards customer loyalty has a t-statistic value of 8.466, thus H4 is accepted. For future research, the sample studied can be expanded, such as extending the research to all of Indonesia to represent every fan.
Perencanaan Eksternal dan Keuangan pada Bisnis Plan TalentHub 360 (Solusi Pencarian Kerja di Era Digital) Marcellino Tiansjah; Edi Hamdi; Tantri Yanuar Rahmat Syah; Ahmad Hidayat Sutawijaya
MAMEN: Jurnal Manajemen Vol. 5 No. 2 (2026): April 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i2.7827

Abstract

The development of digital technology has brought significant changes to the workforce recruitment and job search process. Digital-based job search platforms have become an effective solution for connecting job seekers with companies more quickly and efficiently. This study aims to analyze the external factors influencing TalentHub 360's business development, identify opportunities and challenges in the digital job search platform industry, and develop a financial plan that includes projected revenue, operational costs, and potential profits. The research method used is a descriptive approach with a combination of qualitative and quantitative analysis. Data are derived from literature studies, observations, and documentation related to developments in the digital industry and the labor market. The analysis includes an external environmental analysis and financial planning analysis, such as profit and loss projections, cash flow projections, and Break Even Point (BEP) calculations to assess the business's financial viability. The results indicate that TalentHub 360 has significant growth potential, along with the increasing need for more efficient and integrated digital recruitment platforms. With sound financial planning and the right business strategy, TalentHub 360 has the potential to become a competitive and sustainable job search platform in the digital era.
Co-Authors Abdul Haeba Ramli Dohan Faqih Ibrahim Edi Hamdi Marcellino Tiansjah Siti Mariam Tantri Yanuar Rahmat Syah