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Fuji Pratiwi
Institut Ilmu Hukum Dan Ekonomi Lamaddukelleng
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Pengaruh Strategi Penetapan Harga Terhadap Minat Beli Konsumen: Studi Kasus Produk Mie Sedaap Goreng di Toko Anita Andi Bau Salman; Aliana; Fuji Pratiwi
Precise Journal of Economic Vol 4 No 2 (2025): Edisi Oktober 2025
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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Abstract

Pricing is the process of determining the selling price of a product or service offered by a company to consumers. This study aims to determine whether the pricing strategy has a partial effect on consumer purchasing interest at Anita's store. The population in this study were consumers at Anita's Store. And the sample in this study amounted to 100 respondents. This study is a study that uses a quantitative approach and in collecting data used a questionnaire method. Data analysis techniques use quantitative descriptive analysis, validity test, reliability test, t-test, F-test, R-Square test and simple linear regression analysis. The results of the study obtained a t-count value = 13.107 which means the t-count value (13.107)> t-table (1.660) with a significance value of 0.000 <0.05. Thus H0 is rejected and H1 is accepted. This means that there is a significant influence between the pricing strategy variable on consumer purchasing interest at Anita's Store. In addition, from the results of the F test, the F-count value = 171.792 was obtained with a significance value of 0.000 < 0.05, greater than the F-table = 3.94, so it was concluded that H0 was rejected and H1 was accepted. Based on the results of the determination test, the R Square was obtained at 0.637. This value indicates that 63.7% of the factors that influence consumer purchasing interest are pricing, while the rest (36.3%) are influenced by other factors
Optimalisasi Manajemen Produksi Layanan Digital Bank Syariah Studi Kasus Pada Mobile Banking BSI Andi Yuniarti; Fuji Pratiwi; Indra Heri Rukmana; Muh Yasir; Dewi
Precise Journal of Economic Vol 4 No 1 (2025): Edisi April 2025
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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Digital transformation in the Islamic banking sector has prompted Bank Syariah Indonesia (BSI) to develop the Byond BSI mobile banking service as an effort to improve efficiency and customer convenience. This study aims to analyze how digital service production management is implemented in the application and identify challenges and optimization efforts. The method used is descriptive qualitative based on literature review. The study results indicate that although Byond BSI has experienced significant growth, obstacles remain such as technical glitches, slow login processes, incomplete features, and the need for enhanced security. BSI has undertaken various improvement efforts, including system updates, digital education, and the development of Sharia-based features. Service optimization is carried out based on the five dimensions of SERVQUAL: tangibles, reliability, responsiveness, assurance, and empathy. If these dimensions are optimally implemented, service efficiency and convenience can be achieved, which ultimately impacts customer loyalty to BSI's digital services.
Pengaruh Attention Economy Terhadap Intensitas Konsumsi Konten Digital dan Perilaku Konsumtif Mahasiswa Gen Z di Institut Lamaddukelleng Fuji Pratiwi; Asrul Jaya; Zainatul Afiat
Precise Journal of Economic Vol 5 No 1 (2026): April 2026
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67032/pje.v5i1.193

Abstract

This study aims to analyze the influence of the Attention Economy on the intensity of digital content consumption and the consumptive behavior of Generation Z students at the Lamaddukelleng Institute. A quantitative approach was employed, involving 83 Generation Z students as respondents. Data were collected via Likert-scale questionnaires and analyzed using SPSS version 25, utilizing both simple and multiple linear regression techniques. The results indicate that the Attention Economy has a positive and significant influence on the intensity of digital content consumption, with a regression coefficient of 0.656 and a significance value of less than 0.001. Furthermore, the Attention Economy positively and significantly affects consumptive behavior in the simple regression analysis, showing a regression coefficient of 0.553 and a significance value of less than 0.001. The intensity of digital content consumption also demonstrated a positive and significant influence on consumptive behavior when tested separately, with a regression coefficient of 0.694 and a significance value of less than 0.001. However, in the multiple linear regression analysis, while the Attention Economy maintained a positive and significant influence on consumptive behavior, the intensity of digital content consumption did not show a significant partial effect. Simultaneously, both variables significantly influenced consumptive behavior, yielding an F-value of 36.621 and a coefficient of determination (R²) of 0.478. This implies that the two variables account for 47.8% of the variation in the students' consumptive behavior. The study concludes that the Attention Economy is a crucial factor linked to the intensity of digital content consumption and the consumptive behavior of Generation Z students. These findings underscore the importance of digital awareness and consumption control, encouraging students to adopt a more critical approach when responding to content and consumption stimuli on digital platforms.
Pelatihan Keprotokolan dan Master of Ceremony (MC) dalam Meningkatkan Kompetensi Komunikasi Publik Masyarakat Desa Sakkoli, Kecamatan Sajoanging, Kabupaten Wajo Muzakkir; Ahmad Muktamar B; Feby Aprilya; Fuji Pratiwi; Indra Wijaya; Asrul Jaya
Compile Journal of Society Service Vol 4 No 1 (2026): September 2026
Publisher : YP-SDI Lamaddukelleng

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Abstract

Protocol and Master of Ceremony (MC) skills are essential for ensuring that government and community events are conducted in an orderly, communicative, and professional manner. As a government unit that interacts directly with the public, the village routinely organizes various formal and informal events requiring both event management capabilities and public speaking skills. However, limited understanding of event sequencing, protocols of precedence and honor, hosting techniques, vocal management, and a lack of self-confidence often pose challenges to the successful execution of these events. This community service initiative aims to enhance the knowledge and skills of the residents of Sakkoli Village (Sajoanging District, Wajo Regency) regarding protocol and MC duties. The activity employs a participatory approach involving needs assessment, material presentation, demonstrations, hands-on practice, event simulations, and evaluation with feedback. Training topics cover fundamental protocol principles, seating arrangements, ceremonial procedures, protocols of honor, etiquette, event agenda structuring, vocal techniques (articulation and intonation), body language, atmosphere management, and practical MC experience for village events. The results indicate an improvement in participants' understanding of protocol principles and their practical ability to host events in a more structured, confident, and communicative manner. The activity also provided participants with practical experience in managing both formal and social events at the village level. Protocol and MC training serves as a strategic approach to strengthening village human resource capacity, particularly in supporting public communication and the organization of government and community activities.
Pengaruh Transformasi Digital terhadap Kinerja dan Kompetensi Sumber Daya Manusia di LKP WIM Kabupaten Wajo Andi Sumangelipu; Fuji Pratiwi; Sinaria
Precise Journal of Economic Vol 5 No 2 (2026): October 2026
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67032/pje.v5i2.196

Abstract

Digital transformation is a crucial factor in human resource development, particularly in enhancing employees' performance and competence within training institutions. This study aims to analyze the impact of digital transformation on human resource (HR) performance and competence at LKP WIM in Wajo Regency. A quantitative approach with associative design was employed. Data was collected via questionnaires from 54 employees using a saturated sampling technique. Data analysis was conducted using Pearson correlation and linear regression with SPSS version 22. The results indicate that digital transformation has a positive and significant effect on HR performance, with a regression coefficient of 0.657, a t-value of 6.894, and a coefficient of determination (R²) of 0.478. Digital transformation also has a positive and significant effect on HR competence, with a regression coefficient of 0.892, a t-value of 9.654, and an R² value of 0.642. These findings reveal that digital transformation is more strongly related to HR competence than to HR performance, as indicated by the results of the two regression models. In practice, the findings suggest that digitalization must be accompanied by structured training and mentoring to ensure that technology use supports the enhancement of employee capabilities. However, the interpretation of these results requires consideration of the limitations regarding the reliability of the HR performance instrument and the study's scope, which was limited to a single institution. This study provides empirical evidence regarding the relevance of digital transformation to human resource development in non-formal training institutions at the regional level.
Co-Authors A. Bau Salman A. Yuniarti Agus Purwanto Ahmad Muktamar B Aliana Andi Bau Salman Andi Bau Salman Andi Sumangelipu Andi Wahyuddin Nur Andi Yuniarti Asrul Jaya Asrul Jaya Dermawan Dewi Erick Jumail Faisal Faisal Feby Aprilya Gustina Gustina Indra Heri Rukmana Indra Wijaya Intan Nirwana Muh Yasir Muzakkir Muzakkir Nurwahyudi Prayudhi F Saida Mawarni Sinaria Ummi Nurul Herati Zainatul Afiat