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All Journal Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Ekspresi: Publikasi Kegiatan Pengabdian Indonesia
Andi Dewi Angreyani
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Meningkatkan Penjualan Produk Melalui Pemanfaatan Digital Marketing pada Kerajinan Tenun Sutera Ridfan Rifadly Abadi; Rahmat Riwayat Abadi; Annisa Paramaswary Aslam; Khaidir Syahrul; Andi Dewi Angreyani
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 2 No. 3 (2024): Mei : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v2i3.1016

Abstract

Digital development in urban and rural areas is developing unevenly. The development of technology and information tends to still be centered in urban areas. This then makes it difficult for rural communities to compete in increasing their product sales because of limited access to technological tools and information. In addition, people in rural areas still use traditional marketing methods in marketing their products. Through the use of digital marketing, it is hoped that people will be able to increase their sales through this method. The use of digital marketing media as a promotional medium will allow business actors to have a wider reach in finding new customers, so that it is the key to increasing product sales and strengthening their presence in an increasingly competitive market. Based on these conditions, efforts need to be made in utilizing digital marketing to increase sales so that they can generate more sales and be widely known to the public. The initial step taken by the community service team was to provide socialization to the community regarding training on the use of digital marketing that would be applied to the business group.
Optimalisasi Tata Kelola Keuangan UMKM melalui Literasi Keuangan Strategis di Desa Balleanging Kabupaten Bulukumba Nurhaedah Nurhaedah; A. Reski Almaida Dg Macenning; Andi Dewi Angreyani; Muhammad Rijal Alim Rahmat; Indri Iswardhani
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 3 No. 3 (2026): Juli: Ekspresi : Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v3i3.1169

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the local economy; however, many MSMEs still face challenges in financial management, including inadequate transaction recording and the absence of separation between personal and business finances. This community service activity aimed to improve MSME financial governance through strategic financial literacy in Balleanging, Bulukumba. The activity was conducted at the Balleanging Village Hall on Saturday, July 18, 2026, involving MSME actors as participants. The implementation method consisted of preparation, training, practical financial management activities, and evaluation using pre-test and post-test assessments. The training materials covered business entity separation, simple financial recording, cash flow management, and basic financial decision-making for business operations. The evaluation results showed an increase in participants’ financial literacy levels from 61% before the training to 83% after the training. These findings indicate that strategic financial literacy activities can strengthen MSME actors’ understanding and ability to implement more structured financial governance practices. This program is expected to support business sustainability by encouraging better financial discipline and management practices.
Co-Authors Abadi, Rahmat Riwayat Annisa Paramaswary Aslam Indri Iswardhani Khaidir Syahrul Muhammad Rijal Alim Rahmat Nurhaedah Nurhaedah Ridfan Rifadly Abadi