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All Journal eScience Humanity Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis CITACONOMIA : Economic and Business Studies Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Rizal Ula Ananta Fauzi
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH STRATEGI PEMASARAN TERHADAP MINAT BERKUNJUNG PADA DUNGUS FOREST PARK DI MADIUN Aprizeila Rizky Geraldine; Rizal Ula Ananta Fauzi; Apriyanti Apriyanti
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 2 No. 1 (2022): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.936 KB) | DOI: 10.55606/jaem.v2i1.168

Abstract

This purpose of this reserch was to determine: (1) The effect of the product on interest in visiting Dungus Forest Park in Madiun. (2) The influence of place on interest in visiting Dungus Forest Park in Madiun. (3) The effect of price on interest in visiting Dungus Forest Park in Madiun. (4) The effect of promotion on interest in visiting Dungus Forest Park in Madiun. (5) The effect of product, place, price, and promotion on interest in visiting Dungus Forest Park in Madiun. The method in this study uses quantitative methods. The data collection method uses questionnaires, interviews, observations, and documentation. Meanwhile, the data analysis used descriptive statistical analysis, data instrument test, classical assumption test, multiple regression line analysis, and multiple determinant coefficient (R2). The results showed that: (1) There was a significant effect of the product on interest in visiting the Dungus Forest Park in Madiun. (2) There is a significant influence of place on interest in visiting Dungus Forest Park in Madiun. (3) There is a significant effect of price on interest in visiting Dungus Forest Park in Madiun. (4) There is a significant effect of promotion on interest in visiting Dungus Forest Park in Madiun. (5) There is a significant effect of product, place, price, and promotion on interest in visiting Dungus Forest Park in Madiun.
Sustainable Finance and Green Bonds: Bridging the Gap Between Protability and Environmental Responsibility Chairil Afandy; Rizyana Mirda; Suhardy; Rizal Ula Ananta Fauzi; Hatidja, Hatidja; Fachri, Muhammad; Jamaludin, Jamaludin
eScience Humanity Journal Vol 5 No 1 (2024): eScience Humanity Journal Volume 5 Number 1 November 2024
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v5i1.189

Abstract

This study aims to explore the role of sustainable finance and green bonds in bridging the gap between corporate profitability and environmental responsibility. With the increasing global demand for sustainable investment, green bonds are emerging as a financial instrument that allows companies to integrate environmental aspects into their business strategies without sacrificing financial gains. This study uses descriptive analysis methods and case studies to assess the impact of green bonds on the company's financial performance and environment. The results of the study show that investing in green bonds not only drives long-term economic benefits, but also improves the company's image in social and environmental responsibility. These findings underscore the importance of integration between economic benefits and environmental sustainability in the modern financial world.
Pengaruh Digital Marketing, Citra Merek, Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Desain Interior (Studi Pada Some Renders Madiun) Ruth Amelia Pratiwi; Rizal Ula Ananta Fauzi; Dian Citaningtyas Ari Kadi
CITACONOMIA : Economic and Business Studies Vol. 1 No. 01 (2022): September
Publisher : CITACONOMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citaconomia.v1i01.95

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing, citra merek, harga dan kualitas pelayanan terhadap keputusan pembelian desain interior (studi pada Some Renders Madiun). Penelitian ini menggunakan metode kuantitatif. Teknik pengambilan sampel menggunakan metode Sampel Jenuh. Sampel yang digunakan sebanyak 115 responden di Kota Madiun. Penilaian variabel dalam instrumen penelitian menggunakan skala likert. Teknik analisis yang digunakan adalah analisis regresi linier berganda. Hasil analisis menunjukkan bahwa secara parsial digital marketing berpengaruh terhadap keputusan pembelian, citra merek berpengaruh terhadap keputusan pembelian, harga tidak berpengaruh terhadap keputusan pembelian dan kualitas pelayanan berpengaruh terhadap keputusan pembelian.
Pengaruh City Branding “Madiun Kota Pendekar” Dan E-Wom Terhadap Minat Berkunjung Ulang Melalui Image Destination Sebagai Mediasi Sri Handayani; Rizal Ula Ananta Fauzi; Dian Citaningtyas Ari Kadi
CITACONOMIA : Economic and Business Studies Vol. 2 No. 03 (2023): September
Publisher : CITACONOMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citaconomia.v2i03.97

Abstract

Sektor pariwisata di Indonesia saat ini berkembang dengan pesat. Kontribusi positif sektor pariwisata bagi suatu daerah memberi implikasi bagi semua pihak yang terlibat dalam industri pariwisata untuk mengelola pariwisata secara profesional. Tujuan penelitian ini adalah untuk mengetahui pengaruh City Branding terhadap “Madiun Kota Pendekar” terhadap minat berkunjung ulang. Untuk mengetahui E- WOM terhadap minat berkunjung ulang. Untuk mengetahui image destination terhadap minat berkunjung ulang. Untuk mengetahui City Branding berpengaruh terhadap minat pengunjung ulang melalui image destination sebagai mediasi. Untuk mengetahui E-WOM berpengaruh terhadap minat pengunjung ulang melalui image destination sebagai mediasi. Metode dalam penelitian ini adalah metode kuantitatif. Metode pengumpulan data menggunakan kuesioner. Sedangkan analisis data menggunakan Uji Path Analysis. Hasil penelitian ini menunjukkan bahwa: 1) Terdapat pengaruh positif dan signifikan City Branding terhadap “Madiun Kota Pendekar” terhadap minat berkunjung ulang, sehingga hipotesis pertama diterima. 2) Terdapat pengaruh positif dan signifikan E-WOM terhadap minat berkunjung ulang, sehingga hipotesis kedua diterima. 3) Terdapat pengaruh positif dan signifikan image destination terhadap minat berkunjung ulang, sehingga hipotesis ketiga diterima. 4) Terdapat pengaruh positif dan signifikan City Branding berpengaruh terhadap minat pengunjung ulang melalui image destination sebagai mediasi, sehingga hipotesis keempat diterima. 5) Terdapat pengaruh positif dan signifikan E-WOM berpengaruh terhadap minat pengunjung ulang melalui image destination sebagai mediasi, sehingga hipotesis kelima diterima.
PENGARUH STRATEGI PEMASARAN TERHADAP MINAT BERKUNJUNG PADA DUNGUS FOREST PARK DI MADIUN Aprizeila Rizky Geraldine; Rizal Ula Ananta Fauzi; Apriyanti Apriyanti
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 2 No. 1 (2022): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v2i1.168

Abstract

This purpose of this reserch was to determine: (1) The effect of the product on interest in visiting Dungus Forest Park in Madiun. (2) The influence of place on interest in visiting Dungus Forest Park in Madiun. (3) The effect of price on interest in visiting Dungus Forest Park in Madiun. (4) The effect of promotion on interest in visiting Dungus Forest Park in Madiun. (5) The effect of product, place, price, and promotion on interest in visiting Dungus Forest Park in Madiun. The method in this study uses quantitative methods. The data collection method uses questionnaires, interviews, observations, and documentation. Meanwhile, the data analysis used descriptive statistical analysis, data instrument test, classical assumption test, multiple regression line analysis, and multiple determinant coefficient (R2). The results showed that: (1) There was a significant effect of the product on interest in visiting the Dungus Forest Park in Madiun. (2) There is a significant influence of place on interest in visiting Dungus Forest Park in Madiun. (3) There is a significant effect of price on interest in visiting Dungus Forest Park in Madiun. (4) There is a significant effect of promotion on interest in visiting Dungus Forest Park in Madiun. (5) There is a significant effect of product, place, price, and promotion on interest in visiting Dungus Forest Park in Madiun.
Co-Authors Apriyanti Apriyanti Aprizeila Rizky Geraldine Chairil Afandy Dian Citaningtyas Ari Kadi Hatidja, Hatidja Jamaludin . Muhammad Fachri Rizyana Mirda Ruth Amelia Pratiwi Sri Handayani Suhardy