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Journal : Tourism

Strategi Pengembangan Daya Tarik Dago Tea House Sebagai Alternatif Wisata Budaya di Jawa Barat Kartika, Titing; Ruskana, Rosman; Fauzi, Mohammad Iqbal
THE Journal : Tourism and Hospitality Essentials Journal Vol 8, No 2 (2018)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v8i2.13746

Abstract

Dago Tea House is a cultural tourism based or commonly called cultural tourism that offers a variety of unique arts and cultures. This Study aims to identified and analyzed the existing tourist attraction in Dago Tea House from the internal aspects (strengths and weaknesses) of external aspects (opportunities and threats) and then formulate the direction of optimize of tourist attraction in a proper planning and strategy for Dago Tea House in how to be an alternative of culture tourism in Bandung city. The research method used is qualitative descriptive which is assisted by using Analysis SWOT. From the research and analysis in terms of general conditions and the attraction, amenity, accessibility and ancillary of Dago Tea House and got a score 2.74 in IFAS Matrix and 2.57 in the EFAS matrix. The result of rating analysis and weighting of internal and external aspect shows that Dago Tea House is in Quadrant 1 supporting the aggressive strategy which can be concluded include optimizing of tourist attraction and promotion.
Pemberdayaan Masyarakat di Wisata Edukasi Imah Noong Kampung Areng Kecamatan Lembang Kabupaten Bandung Barat Hardianto, Seno; Kartika, Titing; Karini, Rieke Sri Rizki Asti
THE Journal : Tourism and Hospitality Essentials Journal Vol 8, No 1 (2018)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v8i1.11684

Abstract

Community empowerment is the effort to create and improve the capacity of the community both individually and groups in solving various problems related to efforts for improve the quality of life, independence and prosperity. Community empowerment can be done through the various ways and one of them through the growth and development. This research was conducted in Wisata Edukasi Imah Noong, Kampung Areng Desa Wangunsari Kecamatan Lembang Kabupaten Bandung Barat. The method of this research is descriptive research method with qualitative approach. Data collection method used is field observation, interview and documentation. Primary data source obtained from purposive sampling. Then from the results of this research be obtained a conclusion of action or activities of the community in the implementation of the concept of community empowerment approach through development of tourism, namely strengthening the capacity and role of society, strengthening access and business opportunities, and strengthening of tourism awareness.