Article Per Year (5 Year)
p-Index From 2020 - 2025
1.182
P-Index
This Author published in this journals
All Journal JBT (JURNAL BISNIS dan TEKNOLOGI) Journal International Journal of Teaching and Learning (INJOTEL) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Nina Triolita
Politeknik NSC Surabaya
Economics, Econometrics & Finance Education Mathematics Mechanical Engineering Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
ANALISIS SWOT BISNIS FASHION SAAT PANDEMI COVID 19 PADA TOKO ALZANAYA DI ITC SURABAYA Nina Triolita
JBT (JURNAL BISNIS dan TEKNOLOGI) Vol. 7 No. 2 (2020): Jurnal Bisnis Dan Teknologi
Publisher : Nsc Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Salah satu bisnis yang ikut mengalami penurunan akibat terjadinya dampak Pandemi Covid-19 di Indonesia antara lain bisnis fashion. Toko Alzanaya merupakan salah satu toko yang bergerak dibidang bisnis fashion yang terletak di Kota Surabaya pada saat terjadi pademi Covid-19 ini Toko Alzanaya ingin bisa tetap bertahan dalam menjalankan bisnisnya.Untuk itu peneliti melakukan analisis strategi pemasaran disaat terjadi pademi Covid-19 agar bisa menemukan solusi alternative terbaik dari segi pemasaran untuk bisa tetap bertahan dalam menjalankan bisnis fashion. Peneliti mengunakan metode Analisis SWOT dalam Penelitian ini di Toko Alzanaya. Dari hasil penelitian Toko Alzanaya berada pada posisipenerapan strategi pemasaran Growth Oriented Strategy. Hal ini dikarenakan, total skora IFAS sebesar 2.64 dan total skor EFAS sebesar 2,32 sehingga pada diagram cartesius analisis SWOT menunjukkan Toko Alzanaya berada pada posisi kuadran satu sehingga Toko Alzanaya berada pada posisi yang menguntungkan. Bisnis Fashion Toko ALZANAYAmemiliki berbagai peluang yang dapat dimanfaatkan dan berbagai kekuatan internal yang harus dioptimalkan sehinggaToko Alzanaya dapat merebut dan memanfaatkan peluang yang ada saat ini terutama aat Pandemi Covid-19. Serta denganadanya kelemahan dan berbagai ancaman yang dihadapi dalam bisnis Fashion Toko Alzanaya perlu meminimalisirterutama disaat terjadinya Epidemi Covid-19 ini.
ANALISIS BUNDLING PRODUK BAJU MUSLIM TERHADAP KEPUTUSAN PEMBELIAN SAAT PANDEMI COVID-19 Nina Triolita
JBT (JURNAL BISNIS dan TEKNOLOGI) Vol. 9 No. 2 (2022): JBT (JURNAL BISNIS dan TEKNOLOGI)
Publisher : Nsc Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Produk baju musim memiliki penjualan yang tetap baik meskipun terjadi pandemic Covid-19. Indonesia merupakan konsumen busana muslim terbesar ketiga di dunia yang menghabiskan sebesar US$20 miliar atau sekitar Rp300 triliun. Pada saat awal trend baju muslim syar’I menawarkan baju muslim yang lengkap dengan kerudung syari warna senada memiliki banyak peminat. Bundling produk yang biasanya menarik minat keputusan pembelian karena harga dan produk pelengkap, namun dalam penelitian ini memiliki hasil yang berbeda. Penelitian ini menggunakan pendekatan kualitatif dengan metode fenomenologi yang mengeksplorasi jawaban dari responden untuk dapat memberikan kontribusi baru. Tujuan dari Penelitian ini adalah ntuk mengetahui bundling produk dapat mempengaruhi keputusan pembelian baju muslim di kota Surabaya. Berdasarkan hasil wawancara yang dilakukan oleh 5 Partisipan Toko Tihani ITC Surabaya menjelaskan bahwa sebagian besar membeli produk bundling baju muslim karena adanya kemudahan dalam menggunakan produk yang serasi dengan produk pelengkap dan aksesoris.Kata Kunci: Bundling Produk, Harga, Keputusan Pembelian, Baju Muslim
NEW MEDIA AND THE CHANGING LANDSCAPE OF POLITICAL COMMUNICATION Melyana R Pugu; Nina Triolita; Muhammad Yusuf
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 6 (2024): JUNE
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the last decade, the penetration of new media into everyday life, particularly through the use of the internet and social media, has played an important role in shaping contemporary patterns of political communication. This research aims to examine how new media has changed the landscape of political communication and its impact on public participation in the democratic process. Through literature analysis, this study explores various aspects of the changes brought about by new media, including greater accessibility to political information, personalization of political messages, as well as the challenges of echo chambers and polarization that result. The research method used in this study is literature review. The results of this study show that new media have provided new opportunities and challenges in political communication. On the one hand, new media allow politicians to reach out and interact with voters directly and more personally, and promote wider public participation in the political process. On the other hand, phenomena such as echo chambers and online polarization raise concerns about the quality of democratic discussion and the ability of voters to make well-informed decisions. This research emphasizes that while new media provides great opportunities for democracy, there is an urgent need for effective mitigation strategies so that its negative impacts can be minimized.
OVERCOMING CHALLENGES IN SCHOOL EDUCATION MANAGEMENT Nina Triolita; Mujahidin Mujahidin
International Journal of Teaching and Learning Vol. 2 No. 11 (2024): NOVEMBER
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Addressing challenges in school education management requires a comprehensive and sustainable approach. Important strategies that can be implemented include improving the competence of educators through continuous training, innovating in adaptive curriculum management and strengthening data-based monitoring and evaluation systems. Strengthening collaboration with parents and communities is also key. The holistic implementation of these strategies will ensure that schools are able to provide an educational environment that is effective and relevant to students' needs. With the support of all stakeholders, challenges in education management can be addressed more efficiently, resulting in a more meaningful and in-depth teaching and learning process, and shaping students who are ready to face the challenges of the future.
COGNITIVE MODELS AND NEUROMARKETING: UNVEILING THE PSYCHOLOGICAL FOUNDATIONS OF CONSUMER PURCHASING BEHAVIOUR Yuli Purbaningsih; Risnawati Ramli; Sartika S; Prisilia Angel Tantri; Nina Triolita
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study comprehensively explores consumer purchasing behavior by synthesizing cognitive models and neuromarketing principles. Navigating the intricate dynamics between conscious and unconscious processes, it investigates classical cognitive models, notably the Information Processing Model, and contemporary theories like the Dual Process Theory. Venturing into the transformative landscape of neuromarketing, the study uncovers the neural correlates and neurotransmitter influences shaping consumer choices. Ethical considerations and methodological limitations are rigorously examined to provide a balanced understanding. Furthermore, the study outlines future directions, emphasizing the contemplation of emerging technologies and encouraging interdisciplinary collaborations. The findings offer profound insights, enriching current knowledge, shaping consumer behavior research trajectory, and revolutionizing future marketing strategies.
MARKETING REVOLUTION THROUGH INNOVATION: DEVELOPING ADAPTIVE STRATEGIES TO ADDRESS CHANGING MARKET DYNAMICS: A LITERATURE REVIEW ON MARKETING MANAGEMENT AND CONSUMER THEORIES Nooraisyah; Nina Triolita; Muhamad Risal Tawil
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the fast-paced landscape of modern business, traditional marketing strategies are being challenged by dynamic market dynamics, technological advancements, and shifting consumer behaviors. This literature review explores the transformative potential of innovation and adaptive strategies in revolutionizing marketing practices. Drawing on an extensive array of marketing management and consumer theories, the review examines the evolution of marketing paradigms toward customer-centric approaches, the significance of innovation in driving competitiveness, and the importance of understanding consumer behavior for effective strategy formulation. Furthermore, it delves into adaptive strategies tailored to navigate the complexities of dynamic markets, emphasizing agility, diversification, and data-driven decision-making. Additionally, the review highlights the pivotal role of digital transformation in enhancing organizational agility, streamlining operations, and fostering innovation. Through a synthesis of these key findings, the review provides insights for businesses seeking to stay competitive and relevant in today's ever-changing marketplace. Overall, it underscores the necessity for organizations to embrace innovation and adaptive strategies to address the challenges posed by changing market dynamics, thereby paving the way for sustained growth and success.
NAVIGATING THE LANDSCAPE OF HIGHER EDUCATION IN THE 21ST CENTURY: CHALLENGES, INNOVATIONS, AND FUTURE PERSPECTIVES Judijanto, Loso; Nina Triolita; Runik Machfiroh; Mohammad Kus Yunanto; Siminto, Siminto
International Journal of Teaching and Learning Vol. 2 No. 1 (2024): JANUARY
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article delves into the evolving landscape of 21st-century higher education, spotlighting challenges, innovative approaches, and prospects. As technology, globalization, and societal shifts redefine education, institutions and educators grapple with opportunities and complexities. Digital transformation takes precedence, reshaping teaching through technology integration and online platforms, demanding a reevaluation of methodologies and an address of the digital divide for equitable access. Diverse learning modalities, such as active learning and interdisciplinary education, emerge as crucial components, recognizing the varied ways students absorb knowledge. Institutions are urged to rethink curricula, emphasizing the need for dynamic structures that foster critical thinking and adaptability, preparing students for a rapidly changing world. Lifelong learning gains prominence, acknowledging education's continual relevance and the necessity for a skill set adaptable to evolving job markets. Inclusivity and diversity become central themes, emphasizing the creation of environments celebrating differences and promoting innovation. This exploration offers insights and recommendations, guiding stakeholders—educators, institutions, and policymakers—through the intricacies of this transformative era. Ultimately, it envisions a higher education landscape that is adaptive and inclusive and equips students for a future characterized by dynamic change.
Co-Authors Judijanto, Loso Melyana R. Pugu Mohammad Kus Yunanto Muhamad Risal Tawil MUHAMMAD YUSUF Mujahidin Mujahidin Nooraisyah Prisilia Angel Tantri Risnawati Ramli Runik Machfiroh Sartika S Siminto Siminto, Siminto Yuli Purbaningsih