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All Journal Jurnal Teknologi dan Manajemen Informatika Prosiding SNATIKA Vol 01 (2011) SMATIKA RABIT: Jurnal Teknologi dan Sistem Informasi Univrab J I M P - Jurnal Informatika Merdeka Pasuruan Explore IT : Jurnal Keilmuan dan Aplikasi Teknik Informatika Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) SPIRIT Jurnal Sistem Teknik Industri Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Informatics, Electrical and Electronics Engineering Jurnal Pengabdian Literasi Digital Indonesia West Science Interdisciplinary Studies West Science Interdisciplinary Studies Jurnal Sistem Informasi Aplikasi Teknologi Informasi JITEEHA: Journal of Information Technology Applications in Education, Economy, Health and Agriculture
Puspitarini, Erri Wahyu
STMIK Yadika Bangil Pasuruan
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Analysis of Cigarette Sales Transactions Using Apriori Algorithm at Madura Store Mahendra, Mochammad Augustiar; Sa'adah, Mamba'us; Puspitarini, Erri Wahyu; Rahman, Afida
Journal of Information Technology application in Education, Economy, Health and Agriculture Vol. 2 No. 2 (2025): June
Publisher : Lumina Infinity Academy Foundation

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Abstract

Developments in the cigarette industry continue to increase and there are also challenges in classifying cigarette sales. In this case, the method of classifying cigarette sales using the Apriori algorithm can be one way that can be used. The purpose of this study is to identify significant cigarette sales and classify sales transactions based on sales patterns. The method to be used in this study has several stages. First, we collect cigarette sales data from several different cigarette shops. The data includes information such as transaction ID, items purchased, and sales amounts. Then, we pre-process the data to prepare the raw data for further analysis. The results of this study indicate that classifying cigarette sales using the Apriori algorithm is able to identify significant sales patterns and classify transactions with a more adequate level of accuracy. This research provides new insights in analyzing cigarette sales data and can help decision-making in the cigarette industry.
HR Competency Challenges in Developing Marketing Strategies: A Bibliometric Review Judijanto, Loso; Puspitarini, Erri Wahyu; Zulfikri, Agung
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.746

Abstract

In today's dynamic business landscape, the synergy between human resources (HR) and marketing strategies is pivotal for organizational success. This bibliometric review investigates the challenges encountered by HR professionals in contributing to the development of effective marketing strategies. By analyzing 980 research papers published between 1981 and 2024, this study highlights the substantial impact of HR competencies on marketing strategy formulation and implementation. The analysis identifies key thematic clusters, influential literature, and emerging trends, shedding light on areas for future research and managerial practice. Findings emphasize the importance of aligning HR strategies with broader organizational goals and adapting to evolving market dynamics to foster sustainable business success.
Application of the Naive Bayes Algorithm to Predict The Purchase Decisions Puspitarini, Erri Wahyu; Masdiyanto, Andreas; Kiyosaki, Robert Baz; Hakiki, Sudrajad; Conteh, Alusine; Wafa, Fachrian Muhammad Ahzami
Journal of Information Technology application in Education, Economy, Health and Agriculture Vol. 1 No. 2 (2024): June
Publisher : Lumina Infinity Academy Foundation

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Abstract

This study applies the Naive Bayes algorithm to predict the decision to purchase used motorcycles based on attributes such as model, year of manufacture, price, engine capacity, and transaction results. Utilizing the Gaussian Naive Bayes approach for continuous data, this research aims to develop a reliable predictive model and understand the most significant attributes influencing purchasing decisions. The test results show that the predictive model achieves an accuracy rate of 75%, indicating the effectiveness of the Naive Bayes algorithm in handling data classification. This study provides insights that can help industry players enhance their sales strategies based on accurate data analysis.
HR Competency Challenges in Developing Marketing Strategies: A Bibliometric Review Judijanto, Loso; Puspitarini, Erri Wahyu; Zulfikri, Agung
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.746

Abstract

In today's dynamic business landscape, the synergy between human resources (HR) and marketing strategies is pivotal for organizational success. This bibliometric review investigates the challenges encountered by HR professionals in contributing to the development of effective marketing strategies. By analyzing 980 research papers published between 1981 and 2024, this study highlights the substantial impact of HR competencies on marketing strategy formulation and implementation. The analysis identifies key thematic clusters, influential literature, and emerging trends, shedding light on areas for future research and managerial practice. Findings emphasize the importance of aligning HR strategies with broader organizational goals and adapting to evolving market dynamics to foster sustainable business success.
Co-Authors Agung Zulfikri Agustina, Rini Anastasia L Maukar Anastasia L. Maukar Anastasia Lidya Maukar Anik Vega Vitianingsih Anik Vega Vitianingsih Anik Yuesti Arifidin, M. Afif Amalul Asmania DewiIndria Winata Conteh, Alusine Dwi Santosa Elta Sonalitha Febrina Fitri Marisa Fitri Marissa Hakiki, Sudrajad Harfiahani Indah Rakhma Ningtyas Haryanto, Kurniawan Wahyu Johan Krisnanto Runtuk Judijanto, Loso Khabib, M Umar Khusnaini, Geovandi Gamma Kiyosaki, Robert Baz Kurnia Sari, Maydah Lady Silk Moonlight Loso Judijanto Mahendra, Mochammad Augustiar Majida Noviyanti MARIFANI FITRI ARISA Masdiyanto, Andreas Maukar, Anastasia Maurits Walalayo Mukhamad Fatkhur Roji Nurwijayanti Pradana, Teguh Pradipta, Andri Rachmad Ary Ramadhan Rahman, Afida Ramadhan, Rachmad Ary Sa'adah, Mamba'us Slamet Riyadi, Slamet Riyadi Sunaryo Sunaryo Susilo, Yunus Teguh Arifianto Wafa, Fachrian Muhammad Ahzami Wati , Seftin Fitri Ana wildan mualim Yunus Susilo Zulfikri, Agung