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All Journal FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN International Journal of Economics, Business and Accounting Research (IJEBAR) Dinamika Journal of Research in Social Science and Humanities Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia Jurnal Organisasi dan Manajemen Indonesia
Susi Sulastri
Institut Bakti Nusantara
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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IMPACT OF SERVICES AND PRICES ON CONSUMER DECISIONS IN MM 46 WAY EAST LAMP Sugiono Sugiono; Susi Sulastri; Hikmatul Aliyah, Aliyah; Ichsan Ichsan
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.170

Abstract

This research is quantitative research using survey methods. The sample technique used is purposive sampling. The total sample in this study is 100 MM46 Way Jepara consumer respondents who have made a purchase transaction. Data processing techniques use validity tests, realism tests, classical assumption tests and hypothesis tests. The software used to analyze the data is SPSS 16.0. The results of this study using the T-Test showed that (1) Quality of Service has a partial influence on a purchase decision with a significance of 0.003. (2) Price has an influence partial on a buying decision with the significance value of 0.038. (3) Quality of the Service, and Price has a simultaneous influence upon a decision of purchase with a significant value of 0.000.
Assessment of Agricultural Mechanization's Influence on WIP Costs at PT. Great Giant Pineapple PG4 Lampung Timur SYAIFUL BAKHRI; Susi Sulastri; Putri Sandora; Gunawan Gunawan
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.149

Abstract

The advancement of the times, marked by progress in science and technology, has had a profound impact on human life. As thinking beings, humans continuously strive to develop various aspects of life to improve their quality of living. This process of change is ongoing, especially in the agricultural sector, which plays a crucial role in human life, and in industries such as PT. Great Giant Pineapple, one of the largest fruit plantation companies in Indonesia that has exported its pineapple products to nearly every corner of the world. The objective of this study is to determine and analyze the differences in Work In Progress (WIP) costs before and after the implementation of mechanization in the Banana Department at PT. Great Giant Pineapple PG4. The data used in this study are quantitative, and the methods for data collection include documentation and interviews. For data analysis, a two-sample independent t-test was employed. The results of the data analysis show that the Sig. (2-tailed) value from the Independent Samples Test table is 0.014, which is less than 0.05. Based on the decision criteria for the t-test, it can be concluded that Ha is accepted and Ho is rejected, indicating that there is a significant difference in WIP costs before and after the implementation of mechanization at PT. Great Giant Pineapple PG4 Banana Department. Prior to mechanization, there was an overcost of IDR 1,674,000,000, which was reduced to IDR 749,998,500 after mechanization, resulting in a total saving of IDR 924,001,500. This reduction is attributed to the shift from using 12 manual laborers to just 1 laborer operating a machine, which cut down the workforce by 11 people and simultaneously increased productivity and quality, processing land from 1 hectare to 7 hectares.
Effectiveness of Sewing Skills in Enhancing Customer Satisfaction at Andela Tailor, Way Jepara, East Lampung Fauzi Fauzi; Susi Sulastri; Muhsinin Muhsinin
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.184

Abstract

In the modern era, Indonesian society, especially women, continues to follow the latest fashion trends, often seeking the services of tailors to create garments according to their specifications. The quality of tailoring services is crucial in meeting consumer expectations and staying competitive in the market. This study aims to analyze the influence of sewing skills on consumer satisfaction at Penjahit Andela in Way Jepara, Lampung Timur. The research employs a simple linear regression analysis with sewing skills as the independent variable and consumer satisfaction as the dependent variable. The study involved 100 respondents, selected through accidental sampling. The results show a significant relationship between sewing skills and consumer satisfaction, with an R-value of 0.743, indicating a strong correlation. The R square value of 0.552 suggests that 55.2% of consumer satisfaction is influenced by sewing skills, while the remaining 44.8% is affected by other factors not examined in this study. The hypothesis stating that "There is an influence of sewing skills on consumer satisfaction at Penjahit Andela in Way Jepara, Lampung Timur" is accepted, with a significance value of 0.000, which is less than 0.05. The regression equation derived from the study is Y = 6.559 + 0.869X, indicating that an increase in the average score of sewing skills by one unit leads to an increase in consumer satisfaction by 0.869 units
PURCHASE DECISION FACTORS FROM PRODUCT QUALITY, DESIGN PACKAGING AND PRICE (Study on Dodol Pineapple consumers in East Lampung) Muntama Muntama; Syaiful Bakhri; Susi Sulastri; Buchori Buchori
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.9547

Abstract

The purpose of this study is to analyze how the relationship between product quality, packaging design, and price with the reasons why people buy products simultaneously or sequentially. The method used is a quantitative descriptive method, or a method that measures the effect of a variable on other variables. Product quality, packaging design, and price are the main variables. A different tertiary variable is the purchasing point of view. The majority of respondents to this survey are Way Kambas Dodol Nanas consumers. There were about 30 responses to the survey. The selective sampling technique used is called purposive sampling. The reliability test uses the Cronbach's Alpha formula and the validity test uses the Pearson Product Moment correlation point.The data analysis technique used in this study is the Classical Assumption Test, Multiple Linear Regression Analysis Test, T test and F test at a significant level of 5%. Data collection was carried out by distributing questionnaires as the main data collection, and supported by interviews and observations. Based on the results of the analysis, it can be concluded that simultaneously the variables of product quality, packaging design and price have a positive effect on purchasing decisions for Dodol Nanas Way Kambas products. Partially the product quality variable has a significant effect on purchasing decisions, the packaging design variable has a significant effect on purchasing decisions, and the price variable has a significant effect on purchasing decisions. Keywords: packaging design, price, purchase decision, product quality
CONSUMER TRUST AND LOYALTY ON TRANSPORTATION SERVICE BUSINESS David Luhur Pambudi; Sri Rahayu; Susi Sulastri; Wulandari Wulandari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.9796

Abstract

This study aims to determine the marketing strategy implemented by the Dalupa Trans Lampung East bus rental service company, to increase consumer loyalty through consumer trust and satisfaction. This research method uses a quantitative approach. The population in this study were consumers, tenants and passengers of the Dalupa Trans Bus, totaling 333. The sampling technique uses the Purposive Sampling Technique, with the criteria of respondents being consumers who have rented a Dalupa Trans Bus, at least 2 times, at least 17 years old, male or female. Data collection techniques through distributing questionnaires to respondents who meet the criteria. The data analysis method used is Multiple Linear Analysis with the SPSS ( Stistics Product and Service Solution) program . The results of the study prove that consumer trust has a significant effect on consumer loyalty. Consumer satisfaction does not have a significant effect on consumer loyalty. But simultaneously consumer trust and customer satisfaction have a positive and significant effect on consumer loyalty. The conclusions from this study prove that the higher consumer trust, the higher consumer loyalty will also increase, while consumer satisfaction is not able to increase consumer loyalty. Keywords: Consumer Trust, Consumer Satisfaction, Consumer Loyalty, Marketing, Service Business.
Co-Authors Annisa Hikmatul Aliyah Buchori Buchori David Luhur Pambudi Dede Harjadisastra Diki Wahyudi Eka Parianti Fauzi Gunawan Gunawan Hendi Darma Hikmatul Aliyah Hikmatul Aliyah, Aliyah Ichsan Ichsan Mieke Yustia Ayu Ratna Sari Miswan Gumanti Muhsinin Muhsinin Muji Santoso Muntama Muntama Putri Sandora Sri Rahayu Sri Rahayu Sugiono Sugiono Sugiono Syaiful Bakhri Wulandari Yuliya Lestari