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IMPACT OF SERVICES AND PRICES ON CONSUMER DECISIONS IN MM 46 WAY EAST LAMP Sugiono Sugiono; Susi Sulastri; Hikmatul Aliyah, Aliyah; Ichsan Ichsan
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.170

Abstract

This research is quantitative research using survey methods. The sample technique used is purposive sampling. The total sample in this study is 100 MM46 Way Jepara consumer respondents who have made a purchase transaction. Data processing techniques use validity tests, realism tests, classical assumption tests and hypothesis tests. The software used to analyze the data is SPSS 16.0. The results of this study using the T-Test showed that (1) Quality of Service has a partial influence on a purchase decision with a significance of 0.003. (2) Price has an influence partial on a buying decision with the significance value of 0.038. (3) Quality of the Service, and Price has a simultaneous influence upon a decision of purchase with a significant value of 0.000.
Assessment of Agricultural Mechanization's Influence on WIP Costs at PT. Great Giant Pineapple PG4 Lampung Timur SYAIFUL BAKHRI; Susi Sulastri; Putri Sandora; Gunawan Gunawan
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.149

Abstract

The advancement of the times, marked by progress in science and technology, has had a profound impact on human life. As thinking beings, humans continuously strive to develop various aspects of life to improve their quality of living. This process of change is ongoing, especially in the agricultural sector, which plays a crucial role in human life, and in industries such as PT. Great Giant Pineapple, one of the largest fruit plantation companies in Indonesia that has exported its pineapple products to nearly every corner of the world. The objective of this study is to determine and analyze the differences in Work In Progress (WIP) costs before and after the implementation of mechanization in the Banana Department at PT. Great Giant Pineapple PG4. The data used in this study are quantitative, and the methods for data collection include documentation and interviews. For data analysis, a two-sample independent t-test was employed. The results of the data analysis show that the Sig. (2-tailed) value from the Independent Samples Test table is 0.014, which is less than 0.05. Based on the decision criteria for the t-test, it can be concluded that Ha is accepted and Ho is rejected, indicating that there is a significant difference in WIP costs before and after the implementation of mechanization at PT. Great Giant Pineapple PG4 Banana Department. Prior to mechanization, there was an overcost of IDR 1,674,000,000, which was reduced to IDR 749,998,500 after mechanization, resulting in a total saving of IDR 924,001,500. This reduction is attributed to the shift from using 12 manual laborers to just 1 laborer operating a machine, which cut down the workforce by 11 people and simultaneously increased productivity and quality, processing land from 1 hectare to 7 hectares.
Effectiveness of Sewing Skills in Enhancing Customer Satisfaction at Andela Tailor, Way Jepara, East Lampung Fauzi Fauzi; Susi Sulastri; Muhsinin Muhsinin
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.184

Abstract

In the modern era, Indonesian society, especially women, continues to follow the latest fashion trends, often seeking the services of tailors to create garments according to their specifications. The quality of tailoring services is crucial in meeting consumer expectations and staying competitive in the market. This study aims to analyze the influence of sewing skills on consumer satisfaction at Penjahit Andela in Way Jepara, Lampung Timur. The research employs a simple linear regression analysis with sewing skills as the independent variable and consumer satisfaction as the dependent variable. The study involved 100 respondents, selected through accidental sampling. The results show a significant relationship between sewing skills and consumer satisfaction, with an R-value of 0.743, indicating a strong correlation. The R square value of 0.552 suggests that 55.2% of consumer satisfaction is influenced by sewing skills, while the remaining 44.8% is affected by other factors not examined in this study. The hypothesis stating that "There is an influence of sewing skills on consumer satisfaction at Penjahit Andela in Way Jepara, Lampung Timur" is accepted, with a significance value of 0.000, which is less than 0.05. The regression equation derived from the study is Y = 6.559 + 0.869X, indicating that an increase in the average score of sewing skills by one unit leads to an increase in consumer satisfaction by 0.869 units