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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BUKU GRAMEDIA PANDANARAN SEMARANG Ratih Nadya Atika, 14.05.51.0243; Wuryan, Sophiyanto
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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Customer purchasing behavior is unique because of the preference of everyone to a different things. It is influenced by many factors, including product, price, service quality, distribution, promotion and others. The puspose of this study was to analyze the effect of product, price, distribution and promotions on purchasing decisions at Gramedia Pandanaran Semarang Bookstrore, either partially or simultaneously. The result of the analysis can be concluded that: product has positive influence on purchase decisions. Price variable has positive influence on purchase decisions. Distribution variable has positive influence on purchase decisions. Promotion variable has a negative influence on purchase decisions. It is known that the value of Adjusted R Square is 0,281 which means that 28,1% of variation of purchasing decision can be explained by Product, price, distribution and promotion. Product, price, distribution and promotion has a positive influance jointly on purchasing decisions.Keywords: Product, Price, Distribution and Purchasing Decisions

PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIO M3 125 PADA PT HARPINDO JAYA CABANG NGALIYAN SEMARANG Ibnu Setiobudi, 12.05.51.0053; Wuryan, Sophiyanto
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students' Journal of Economic and Management

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Consumer purchasing behavior is unique because of the preference of everyone to a different product. It is influenced by many factors, including price, product quality, service quality, differentiation and other promotions. The purpose of this study was to analyze the effect of product quality, perceived price and promotions on purchasing decisions Yamaha Mio motorcycle M3 125 PT Jaya branch Harpindo Ngaliyan Semarang, either partially or simultaneously. Data used in this study are primary data obtained directly from the original source. While the techniques used for data collection using a questionnaire to ask a number of written questions that are used to obtain information and respondents. The sample in this study is that consumers who buy and use the M3 125 Mio motorcycle on Harpindo Jaya Branch Ngaliyan Semarang as many as 100 people. The sampling technique used purposive sampling is a sampling technique on certain considerations that consumers who buy and use the M3 125 Mio motorcycle on Harpindo Jaya Branch Ngaliyan Semarang. Test equipment in this study using multiple linear regression. The results of the analysis can be concluded that: The product quality has positive influence on purchase decisions. The better the quality of the product, it will increase the purchasing decision. Perception price positive influence on purchase decisions. The better the perception of the price, then the buying decision will increase. Promotion of positive influence on purchase decisions. The more times the intensity of the sale, then the purchase decision will increase. Product quality, price perception and promotion of positive influence jointly on purchasing decisions. Keywords: product quality, price perception, promotion and purchasing decisions .

PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA PT. NUSANTARA SAKTI DEMAK Uci Paramita, 13.05.51.0032; Wuryan, Sophiyanto
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students' Journal of Economic and Management

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This purpose of this study was to analysis theeffect of service quality,quality product and perceived price to customer satisfaction PT.NusantaraSaktiDemak.Thepopulation in this study werecustomers who made a purchase on PT.NusantaraSaktiDemak.The number of samples studied were as many as 100 people wereselected as respondents used purposive sampling technique.Data collection methods used in this study wasquestionnaire filled out by respondents. The analysis technique has been done by using validity test, reliability test, linnear regression test,model feasibility test and hypothesis significancetest.Data processing using SPSS Version 19th. The results of this studyshowed that the service quality, product quality and perceived price have positive effect and significant to customer satisfaction. Keywords: Service Quality, Product Quality, Perceived Price and Customer Satisfaction

PENGARUH PERSEPSI HARGA, LOKASI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN YAMAHA SUKSES SEJAHTERA SILIWANGI SEMARANG Hanifa Novitasari, 13.05.51.0051; Wuryan, Sophiyanto
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students' Journal of Economic and Management

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This purpose of this study was to analysis the effect of perceived price, location and service quality to customer satisfaction of Yamaha Sukses Sejahtera Siliwangi Semarang’s customers. The population in this study were customers who made for minimal twice purchase of service at Yamaha Sukses Sejahtera Siliwangi Semarang. The number of samples studied were as many as 100 people were selected as respondents used purposive sampling technique. Data collection methods used in this study was questionnaire filled out by respondents. The analysis technique has been done by using validity test, reliability test,multiple linear regressions test, model feasibility test and hypothesis significance test.Data processing using SPSS Version 19th.The results of this study showed thatperceived price, location and service quality have positive effect and significant on customer satisfaction. Keyword: perceived price, location, service quality and customer satisfaction

Pengaruh Kualitas Produk, Persepsi Harga dan Citra Merk Terhadap Kepuasan Serta Dampaknya Pada Loyalitas Pelanggan (Studi Empiris Pada Koran Harian Suara Merdeka di Kota Semarang) Suzy Widyasari; Euis Soliha; Sophiyanto Wuryan; Lenny Dwi Damayanti
Jurnal Manajemen dan Bisnis Indonesia Vol 5 No 1 (2017): Jurnal Manajemen Bisnis Indonesia - Edisi Oktober 2017
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v5i1.144

Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh kualitas produk, persepsi harga dan citra merek terhadap kepuasan serta dampaknya pada loyalitas pelanggan pada koran Harian Suara Merdeka di Semarang. Pengujian dilakukan dengan menggunakan analisis regresi linier berganda dan analisis jalur. Hasil penelitian menunjukkan bahwa secara parsial kualitas produk, persepsi harga dan citra merek secara parsial berpengaruh positif signifikan terhadap kepuasan pelanggan. Citra merek dan kepuasan secara parsial berpengaruh positif signifikan terhadap loyalitas pelanggan. Temuan lainnya menunjukkan bahwa kualitas produk dan persepsi harga tidak berpengaruh signifikan terhadap loyalitas pelanggan. Sementara itu uji mediasi menunjukkan bahwa kepuasan memediasi pengaruh kualitas produk terhadap loyalitas pelanggan. Kepuasan juga memediasi pengaruh persepsi harga terhadap loyalitas pelanggan namun tidak memediasi pengaruh citra merek terhadap loyalitas pelanggan. Kata Kunci: Kualitas produk, Persepsi harga, Citra merek, Kepuasan pelanggan dan Loyalitas pelanggan.

PENYULUHAN BUDAYA DIGITAL UNTUK MENINGKATKAN POTENSI GENERASI MUDA MENUJU DESA WISATA YANG MANDIRI Malabay, Malabay; Kartini, Kartini; Fuad, Ahmad; Wuryan, Sophiyanto; Wiharto, Mulyo; Idris, Irdanuraprida; Sadikin, Irma Savitri
Jurnal Pengabdian Masyarakat AbdiMas Vol 10, No 05 (2024): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v10i05.7673

Di Desa Kadugenep, Kecamatan Petir, Kabupaten Serang, Provinsi Banten, diadakan diskusi dengan kepala desa dan anggota staf mengenai pelaksanaan pengabdian kepada masyarakat. Tujuan diskusi yaitu meningkatkan potensi generasi muda dengan berbagi pengetahuan atau transfer pengetahuan tentang budaya digital. Ini akan mencakup peningkatan keterampilan dan pengetahuan melalui penggunaan teknologi informasi, seperti hardware dan software, dan menciptakan karya kreatif. Metode tatap muka dan diskusi aktif meningkatkan keterampilan dan pengetahuan. Hasil dari pengetahuan dan kemampuan Generasi Muda tentang cara menggunakan teknologi informasi, seperti hardware dan software, untuk membuat karya atau produk bernilai yang kreatif dan inovatif berbasis digital, melakukan manajemen pemasaran berbasis digital dan serta kemampuan berbahasa Inggris praktis.

Peran Pengalaman, Komitmen, Dan Perilaku Engagement Pelanggan Dalam Meningkatkan Kepuasan Pelanggan Sinaga, Revin Samuel Theovani; Wuryan, Sophiyanto
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1936

Customer satisfaction is an important aspect of any business, including the retail industry, because it directly influences the success and growth of the company, so in order to understand and improve customer satisfaction, it is important to consider the various factors that contribute to it. This research was conducted to gain a better empirical understanding of the role of customer experience, customer commitment, and customer engagement behavior in increasing customer satisfaction. Data collection was carried out by distributing questionnaires boldly to 170 respondents who were customers of clothing stores in the city of Bekasi and were aged at least 17 years and over and had experience shopping in places with a frequency of shopping at least once every 2 months. Data analysis uses Structural Equation Modeling - Partial Least Square (SEM-PLS). The research results show that customer experience can encourage customer commitment. Likewise, customer experience can increase customer satisfaction both directly and through customer commitment. Customer commitment also succeeded in improving customer behavior and customer satisfaction directly. Then, customer behavior can build customer satisfaction. Customer experience is able to directly influence customer engagement. This research shows that companies operating in the retail industry can focus on creating a good customer experience to help retain customers and create long-term relationships.

Pengaruh Utilitarian Value, Hedonic Value, Social Value, Dan Perceived Risk Terhadap Customer Satisfaction Pada Pembelian Produk Kosmetik Melalui E-Commerce Sherlyana, Sherlyana; Wuryan, Sophiyanto
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8519

Customer satisfaction merupakan aspek penting dalam mempengaruhi pertumbuhan dan keberhasilan perusahaan, sehingga penting untuk mengatahui berbagai faktor yang berkonstribusi terhadapnya. Penelitian ini dilakukan dengan tujuan untuk membangun pemahaman tentang pengaruh utilitarian value, hedonic value, social value, perceived risk dan product quality terhadap customer satisfaction pada pembelian kosmetik melalui e- commerce. Pengumpulan data dilakukan dengan menyebar kisioner secara online. Dalam penelitian ini terdapat 100 responden yang pernah melakukan pembelian kosmetik melalui e-commerce yang berumur diatas 17 tahun. Analisis data dalam penelitian ini menggunakan uji validitas dan reabilitas untuk pretest, kemudian dilakukan uji asumsi klasik sampai dengan uji linier berganda untuk menguji hipotesis. Hasilnya menunjukkan bahwa hedonic value, social value, dan product quality berpengaruh positif terhadap customer satisfaction sedangkan utilitarian value dan perceived risk tidak berpengaruh terhadap customer satisfaction. Penelitian ini menunjukkan bahwa untuk mencapai customer satisfaction pada penjualan produk kosmetik melalui e-commerce, beberapa faktor yang harus diperhatikan penjual yaitu quality product, hedonic value dan social value. Kata Kunci: Customer satisfaction, utilitarian value, hedonic value, social value, perceived risk, product quality

Pengaruh Promotion, Product Quality, Price Fairness terhadap Brand Image dan Purchase Decision Wuryan, Sophiyanto; Wahid, Jalaludin
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1128

The Purchase Decision is a crucial element for consumers who have previously purchased coffee or other products at the Kopilikasi coffee shop in Bekasi. This study aims to determine the influence of Promotion, Product Quality, and Price Fairness on Brand Image and Purchase Decision in the context of coffee purchases at the Kopilikasi coffee shop. Data were collected by distributing questionnaires to consumers who had previously purchased coffee at the Kopilikasi coffee shop, with an unknown number of respondents, using purposive sampling techniques, resulting in a total of 133 respondents. Data analysis was conducted using the Structural Equation Modeling – Partial Least Square (SEM-PLS) method, and the results indicate that Promotion does not have a positive effect on Brand Image, Product Quality positively affects Brand Image, Price Fairness does not have a positive effect on Brand Image, and Brand Image positively influences Purchase Decision.

Pengaruh Promotion, Product Quality, Price Fairness terhadap Brand Image dan Purchase Decision Wuryan, Sophiyanto; Wahid, Jalaludin
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1128

The Purchase Decision is a crucial element for consumers who have previously purchased coffee or other products at the Kopilikasi coffee shop in Bekasi. This study aims to determine the influence of Promotion, Product Quality, and Price Fairness on Brand Image and Purchase Decision in the context of coffee purchases at the Kopilikasi coffee shop. Data were collected by distributing questionnaires to consumers who had previously purchased coffee at the Kopilikasi coffee shop, with an unknown number of respondents, using purposive sampling techniques, resulting in a total of 133 respondents. Data analysis was conducted using the Structural Equation Modeling – Partial Least Square (SEM-PLS) method, and the results indicate that Promotion does not have a positive effect on Brand Image, Product Quality positively affects Brand Image, Price Fairness does not have a positive effect on Brand Image, and Brand Image positively influences Purchase Decision.

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