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All Journal Students´ Journal of Economic and Management Jurnal Manajemen dan Bisnis Indonesia Jurnal Pengabdian Masyarakat AbdiMas IKRA-ITH ABDIMAS YUME : Journal of Management Jurnal Informatika Ekonomi Bisnis MES Management Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar JURNAL ABDIMAS PLJ Jurnal Informatika Ekonomi Bisnis Media Riset Bisnis Ekonomi Sains dan Terapan
Sophiyanto wuryan
Universitas Esa Unggul
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH SECURITY, RELIABILITY, ASSURANCE DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION PADA PLATFORM E-COMMERCE SHOPEE Lestari, Rizki Amalia; Wuryan, Sophiyanto; Muniroh, Muniroh
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 4, No 1 (2025): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v4i1.543

Abstract

The rapid changes and transformation of digitalization experienced today, the quality of people’s lives is increasing rapidly, one of which is the development of e-commerce has changed consumer behavior that originally shopped offline now can easily be done online. This study aims to directly evaluate the influence of security, reliability, assurance, and service quality on customer satisfaction. This study uses a purposive sampling method involving 154 respondents who are active users of shopee e-commerce and have made purchases in the last 3 monts. Data were collected through an online survey and analyzed using the Statistical Package For The Social Sciences (SPSS). The results of the study indicate that security has a positive effect on customer satisfaction, reliability has a positive effect on customer satisfaction, assurance has a positive effect on customer satisfaction and service quality has a positive effect on customer satisfaction. This finding emphasizes that service quality plays an important role in shaping the shopping experience in increasing customer satisfaction. Practically, the shopee company focuses on improving these aspects in order to create a superior shopping experience in the long term for customers.Keywords: security, reliability, assurance, service quality, customer satisfaction.
PENGARUH SOCIAL MEDIA MARKETING, INFLUENCER MARKETING DAN BRAND TRUST TERHADAP BRAND LOYALTY PADA PRODUK FASHION DI SHOPEE Zahrani, Ameylia; Wuryan, Sophiyanto; Muniroh, Muniroh
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 4, No 1 (2025): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v4i1.542

Abstract

This study examines the influence of social media marketing, influencer marketing, and brand trust on brand loyalty in fashion products marketed through the Shopee platform. The study is driven by the intensifying competition in the e-commerce sector, where trust and loyalty are critical for brand differentiation and sustainability. A quantitative method was employed through online surveys, gathering data from 140 active Shopee users who also follow social media influencers. Data analysis was conducted using multiple linear regression via SPSS. The results reveal that all three variables—social media marketing, influencer marketing, and brand trust—positively and significantly affect brand loyalty both simultaneously and partially. Among them, social media marketing has the most dominant influence. These findings highlight the importance of effective digital engagement strategies, influencer credibility, and trust-building mechanisms in enhancing customer loyalty within online fashion commerce.Keywords : social media marketing, influencer marketing, brand trust, brand loyalty
Analisis Faktor Penentu Purchase Intention Produk Kosmetik Halal pada Konsumen Generasi Z Wuryan, Sophiyanto; Arrayyan, Hawwah
ARZUSIN Vol 5 No 5 (2025): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i5.7316

Abstract

This study is motivated by the growing importance of understanding consumer behavior in the rapidly expanding halal cosmetics market, particularly among Generation Z. The objective of the research is to analyze the factors influencing purchase intention toward halal cosmetic products in Indonesia, focusing on the variables of religious belief, ingredient safety, halal logo, and promotion. A quantitative approach with a survey method was employed, involving 200 Generation Z respondents who completed an online questionnaire. Data were analyzed using multiple linear regression to identify the effect of each variable on purchase intention. The findings reveal that all four variables have a positive and significant influence on the purchase intention of halal cosmetic products. These results confirm that religious values, ingredient safety, the presence of a halal logo, and effective promotional strategies play crucial roles in shaping consumer intention. The study concludes that halal cosmetic companies should design integrated marketing strategies, particularly by leveraging digital platforms aligned with the characteristics of Generation Z. The implications of this research offer valuable insights for developing business strategies that are grounded in halal values and tailored to the preferences of young consumers in the digital age.
Pemberdayaan Potensi Karang Taruna Untuk Tertib Administrasi Desa Sebagai Bentuk Kesuksesan Pelayanan Publik Malabay; Ahmad Fuad; Sophiyanto Wuryan
IKRA-ITH ABDIMAS Vol. 8 No. 3 (2024): Jurnal IKRAITH-ABDIMAS Vol 8 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v8i3.4356

Abstract

Pemberdayaan Karang Taruna di desa Kadugenep untuk meningkatkan kedisiplinan administrasi dan pelayanan publik sebagai wujud mutu layanan kepada warga, dibutuhkan upaya sistematis memberdayakan pemuda lewat Karang Taruna agar berfungsi aktif pengelolaan administrasi desa. Pembekalan berbentuk keahlian dan pengetahuan aplikasi perkantoran dan desain komunikasi visual pembuatan konten pelayan publik. Tujuan dari program pengabdian kepada masyarakat meningkatkan pemahaman dan pengetahuan anggota Karang Taruna tentang makna administrasi yang tertib, meningkatkan keahlian manajerial dan organisasi digolongan pemuda, meningkatkan partisipasi pemuda. Tata cara penerapan terdiri dari sosialisasi yaitu dengan meningkatkan pemahaman anggota Karang Taruna tentang berartinya administrasi, pelatihan dengan membagikan pelatihan terpaut manajemen dan administrasi, pelaksanaan teknologi dengan mengintegrasikan teknologi dalam pengelolaan administrasi, pendampingan serta penilaian dengan melaksanakan pendampingan sepanjang penerapan dan penilaian hasil, keberlanjutan program dengan menyusun rencana untuk keberlanjutan program. Hasil yang diperoleh menampilkan kenaikan partisipasi pemuda dalam pemerintahan desa, meningkatnya koordinasi antara Karang Taruna dengan pemerintah desa serta warga, kenaikan transparansi dan akuntabilitas dalam pelayanan publik, terbangunnya rasa kepemilikan serta tanggung jawab digolongan generasi muda terhadap pembangunan desa.
Pengaruh Customer Engagement, Perceived Quality, dan Perceived Value Terhadap Repurchase Intention pada Produk Mcdonald's Mohamad Rafli Azhar; Sophiyanto Wuryan
MES Management Journal Vol. 3 No. 1 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i1.173

Abstract

The current condition of society is that their lifestyles are becoming increasingly sophisticated, accompanied by their increasing consumption tastes, creating a situation where choosing products becomes more thorough and thorough. The main aim of this research is to determine the influence of Customer Engagement, Perceived Quality, and Perceived Value on Repurchase Intention. The sampling technique used in this research was purposive sampling with a nonprobability sampling method. The number of respondents used in this research was 90 respondents with the criteria being men and women aged minimum 18 years, and had purchased McDonald's products at least 2 times within a period of 1 month. The analytical method used is multiple linear regression. The results of this research prove that customer engagement, perceived quality and perceived value felt by users can increase repurchase intention for McDonald's products so that they can attract consumers minimum 18 years to repurchase intention for McDonald's products. Customer engagement, perceived quality and perceived value can increase repurchase intention for McDonald's products. This of course benefits businesses, especially fast food businesses and creates company success in the long term.
Co-Authors 08.05.51.0017 Andi Lukman 09.05.51.0087 Miftakul Khoir AHMAD FUAD Ahmad Fuad Arrayyan, Hawwah Baskara, Ika Damayanti, Lenny Dwi Dian Suprapti, 14.05.51.0141 Dian Suprapti, 14.05.51.0141 Djuarni, Wenny Euis Soliha Hanifa Novitasari, 13.05.51.0051 Hanifa Novitasari, 13.05.51.0051 Ibnu Setiobudi, 12.05.51.0053 Ibnu Setiobudi, 12.05.51.0053 Ika Pratiwi, 14.05.51.0023 Ika Pratiwi, 14.05.51.0023 Irdanuraprida Idris Kartini Kartini Lenny Dwi Damayanti Lestari, Rizki Amalia Malabay Malabay Malabay Mohamad Rafli Azhar Mulyo Wiharto Muniroh, Muniroh Nizarlie, Eriene Iranie Ratih Nadya Atika, 14.05.51.0243 Ratih Nadya Atika, 14.05.51.0243 Sadikin, Irma Savitri Sherlyana, Sherlyana Sinaga, Revin Samuel Theovani Sundoro, Aries Suzy Widyasari Uci Paramita, 13.05.51.0032 Uci Paramita, 13.05.51.0032 Wahid, Jalaludin Zahrani, Ameylia