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All Journal Students´ Journal of Economic and Management Jurnal Manajemen dan Bisnis Indonesia Jurnal Pengabdian Masyarakat AbdiMas IKRA-ITH ABDIMAS YUME : Journal of Management JURNAL LENTERA BISNIS Jurnal Informatika Ekonomi Bisnis Jurnal Abdi Insani Economics and Digital Business Review MES Management Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar JURNAL ABDIMAS PLJ Jurnal Informatika Ekonomi Bisnis Media Riset Bisnis Ekonomi Sains dan Terapan
Sophiyanto wuryan
Universitas Esa Unggul
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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ROADMAP TATA KELOLA UMKM DAN PENCIPTAAN PRODUK UNGGULAN PADA UMKM DESA WARNASARI, KABUPATEN BANDUNG Wuryan, Sophiyanto; Nizarlie, Eriene Iranie; Djuarni, Wenny; Baskara, Ika; Sundoro, Aries
JURNAL ABDIMAS PLJ Vol. 5 No. 1 (2025): JURNAL ABDIMAS PLJ, Juli 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i1.1608

Abstract

The purpose of this community service activity is so that UMKM actors in warnasari village, bandung regency can improve their insight and performance through good governance and how to create superior products.roadmaps are important management tools to improve efficiency, identify opportunities, and direct innovation systematically. Before creating and developing products, business actors need to find out first what is needed, loke or sought by consumers. As an effort to strengthen UMKM efforts in empowering individuals, groups and communities to improve shared welfare. The methods used in this activity are through counseling, training, and mentoring through presentations of materials delivered by the PkM team. This activity is also expected to have a positive impact on UMKM actors and can contribute to economic development.
PENGARUH SECURITY, RELIABILITY, ASSURANCE DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION PADA PLATFORM E-COMMERCE SHOPEE Lestari, Rizki Amalia; Wuryan, Sophiyanto; Muniroh, Muniroh
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 4, No 1 (2025): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v4i1.543

Abstract

The rapid changes and transformation of digitalization experienced today, the quality of people’s lives is increasing rapidly, one of which is the development of e-commerce has changed consumer behavior that originally shopped offline now can easily be done online. This study aims to directly evaluate the influence of security, reliability, assurance, and service quality on customer satisfaction. This study uses a purposive sampling method involving 154 respondents who are active users of shopee e-commerce and have made purchases in the last 3 monts. Data were collected through an online survey and analyzed using the Statistical Package For The Social Sciences (SPSS). The results of the study indicate that security has a positive effect on customer satisfaction, reliability has a positive effect on customer satisfaction, assurance has a positive effect on customer satisfaction and service quality has a positive effect on customer satisfaction. This finding emphasizes that service quality plays an important role in shaping the shopping experience in increasing customer satisfaction. Practically, the shopee company focuses on improving these aspects in order to create a superior shopping experience in the long term for customers.Keywords: security, reliability, assurance, service quality, customer satisfaction.
PENGARUH SOCIAL MEDIA MARKETING, INFLUENCER MARKETING DAN BRAND TRUST TERHADAP BRAND LOYALTY PADA PRODUK FASHION DI SHOPEE Zahrani, Ameylia; Wuryan, Sophiyanto; Muniroh, Muniroh
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 4, No 1 (2025): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v4i1.542

Abstract

This study examines the influence of social media marketing, influencer marketing, and brand trust on brand loyalty in fashion products marketed through the Shopee platform. The study is driven by the intensifying competition in the e-commerce sector, where trust and loyalty are critical for brand differentiation and sustainability. A quantitative method was employed through online surveys, gathering data from 140 active Shopee users who also follow social media influencers. Data analysis was conducted using multiple linear regression via SPSS. The results reveal that all three variables—social media marketing, influencer marketing, and brand trust—positively and significantly affect brand loyalty both simultaneously and partially. Among them, social media marketing has the most dominant influence. These findings highlight the importance of effective digital engagement strategies, influencer credibility, and trust-building mechanisms in enhancing customer loyalty within online fashion commerce.Keywords : social media marketing, influencer marketing, brand trust, brand loyalty
Analisis Faktor Penentu Purchase Intention Produk Kosmetik Halal pada Konsumen Generasi Z Wuryan, Sophiyanto; Arrayyan, Hawwah
ARZUSIN Vol 5 No 5 (2025): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i5.7316

Abstract

This study is motivated by the growing importance of understanding consumer behavior in the rapidly expanding halal cosmetics market, particularly among Generation Z. The objective of the research is to analyze the factors influencing purchase intention toward halal cosmetic products in Indonesia, focusing on the variables of religious belief, ingredient safety, halal logo, and promotion. A quantitative approach with a survey method was employed, involving 200 Generation Z respondents who completed an online questionnaire. Data were analyzed using multiple linear regression to identify the effect of each variable on purchase intention. The findings reveal that all four variables have a positive and significant influence on the purchase intention of halal cosmetic products. These results confirm that religious values, ingredient safety, the presence of a halal logo, and effective promotional strategies play crucial roles in shaping consumer intention. The study concludes that halal cosmetic companies should design integrated marketing strategies, particularly by leveraging digital platforms aligned with the characteristics of Generation Z. The implications of this research offer valuable insights for developing business strategies that are grounded in halal values and tailored to the preferences of young consumers in the digital age.
Pemberdayaan Potensi Karang Taruna Untuk Tertib Administrasi Desa Sebagai Bentuk Kesuksesan Pelayanan Publik Malabay; Ahmad Fuad; Sophiyanto Wuryan
IKRA-ITH ABDIMAS Vol. 8 No. 3 (2024): Jurnal IKRAITH-ABDIMAS Vol 8 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v8i3.4356

Abstract

Pemberdayaan Karang Taruna di desa Kadugenep untuk meningkatkan kedisiplinan administrasi dan pelayanan publik sebagai wujud mutu layanan kepada warga, dibutuhkan upaya sistematis memberdayakan pemuda lewat Karang Taruna agar berfungsi aktif pengelolaan administrasi desa. Pembekalan berbentuk keahlian dan pengetahuan aplikasi perkantoran dan desain komunikasi visual pembuatan konten pelayan publik. Tujuan dari program pengabdian kepada masyarakat meningkatkan pemahaman dan pengetahuan anggota Karang Taruna tentang makna administrasi yang tertib, meningkatkan keahlian manajerial dan organisasi digolongan pemuda, meningkatkan partisipasi pemuda. Tata cara penerapan terdiri dari sosialisasi yaitu dengan meningkatkan pemahaman anggota Karang Taruna tentang berartinya administrasi, pelatihan dengan membagikan pelatihan terpaut manajemen dan administrasi, pelaksanaan teknologi dengan mengintegrasikan teknologi dalam pengelolaan administrasi, pendampingan serta penilaian dengan melaksanakan pendampingan sepanjang penerapan dan penilaian hasil, keberlanjutan program dengan menyusun rencana untuk keberlanjutan program. Hasil yang diperoleh menampilkan kenaikan partisipasi pemuda dalam pemerintahan desa, meningkatnya koordinasi antara Karang Taruna dengan pemerintah desa serta warga, kenaikan transparansi dan akuntabilitas dalam pelayanan publik, terbangunnya rasa kepemilikan serta tanggung jawab digolongan generasi muda terhadap pembangunan desa.
Pengaruh Customer Engagement, Perceived Quality, dan Perceived Value Terhadap Repurchase Intention pada Produk Mcdonald's Mohamad Rafli Azhar; Sophiyanto Wuryan
MES Management Journal Vol. 3 No. 1 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i1.173

Abstract

The current condition of society is that their lifestyles are becoming increasingly sophisticated, accompanied by their increasing consumption tastes, creating a situation where choosing products becomes more thorough and thorough. The main aim of this research is to determine the influence of Customer Engagement, Perceived Quality, and Perceived Value on Repurchase Intention. The sampling technique used in this research was purposive sampling with a nonprobability sampling method. The number of respondents used in this research was 90 respondents with the criteria being men and women aged minimum 18 years, and had purchased McDonald's products at least 2 times within a period of 1 month. The analytical method used is multiple linear regression. The results of this research prove that customer engagement, perceived quality and perceived value felt by users can increase repurchase intention for McDonald's products so that they can attract consumers minimum 18 years to repurchase intention for McDonald's products. Customer engagement, perceived quality and perceived value can increase repurchase intention for McDonald's products. This of course benefits businesses, especially fast food businesses and creates company success in the long term.
PELATIHAN DAN PENDAMPINGAN PENINGKATAN KUALITAS PELAYANAN WISATA DI DESA KARYAMEKAR, KABUPATEN GARUT Susanto, Susanto; Baskara, Ika; Purwati, Sri; Nunung, Ai; Wuryan, Sophiyanto
JURNAL ABDIMAS PLJ Vol. 5 No. 2 (2025): JURNAL ABDIMAS PLJ, DESEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i2.1988

Abstract

Karyamekar Village, Garut Regency, has significant potential in natural and cultural tourism; however, the quality of tourism services provided by the community has not been optimal. The main problems include limited knowledge and skills in providing services, low understanding of tourism service standards, and insufficient guidance in managing village tourism destinations. This community service program aims to improve tourism service quality through training and direct mentoring for the community and tourism managers. The methods include participatory training, material delivery, discussions, service simulations, and field mentoring. The training focused on service excellence, effective communication, service ethics, cleanliness and comfort of tourist destinations, and the application of Sapta Pesona. The results indicate increased  knowledge,  skills,  and  awareness  of  the  community  in  delivering  professional tourism services, which positively impact tourist satisfaction and support sustainable village tourism development.
PENGARUH FLASH SALE, PAYLATER, DAN FOMO TERHADAP PERILAKU IMPULSE BUYING PADA PLATFORM E-COMMERCE DI WILAYAH JAKARTA DAN BEKASI Wuryan, Sophiyanto; Amel, Dika Amelia; Baskara, Ika
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2032

Abstract

This study aims to analyze the influence of flash sales, paylater, and fear of missing out (FOMO) on impulse buying behavior on e-commerce platforms in Indonesia, focusing on TikTok Shop. The increasing trend of online shopping has encouraged spontaneous buying behavior due to promotional strategies that create a sense of urgency and provide ease of transaction. This study used a quantitative approach with a survey method by distributing questionnaires to 125 respondents who were TikTok Shop users in the Jakarta and Bekasi areas. The sampling technique used purposive sampling, while data analysis used multiple linear regression using SPSS version 23. The results showed that flash sales, paylater, and FOMO had a positive and significant influence on impulse buying, both partially and simultaneously. Of the three variables, paylater proved to have the most dominant influence on impulsive buying behavior. These findings provide managerial implications for e-commerce players to strengthen promotional strategies that emphasize a sense of urgency and ease of payment to encourage spontaneous consumer purchasing decisions.
PERAN BRAND EXPERIENCE, BRAND IMAGE, BRAND VALUE, DAN CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY PADA PELANGGAN COFFESHOP Wuryan, Sophiyanto; Ardyawati, Ananda Indhira
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2033

Abstract

This study aims to analyze the influence of Brand Experience, Brand Image, Brand Value, and Customer Satisfaction on Brand Loyalty among customers of Fore Coffee at Hive Harapan Indah, Bekasi. The research employed a quantitative approach, with data collected through questionnaires distributed to 105 active customers of Fore Coffee. Data were analyzed using multiple linear regression with the help of SPSS. The findings indicate that all four independent variables Brand Experience, Brand Image, Brand Value, and Customer Satisfaction have a positive and significant effect on Brand Loyalty, both simultaneously and. This research contributes theoretically to marketing literature, particularly in the context of the coffee shop industry in Indonesia, and offers practical implications for Fore Coffee’s management in developing marketing strategies focused on customer experience and satisfaction.
MENINGKATKAN PERAN BANK SAMPAH DI RW 19 KELURAHAN MUSTIKAJAYA SOLUSI INOVATIF UNTUK PENGELOLAAN SAMPAH DAN PEMBERDAYAAN EKONOMI MASYARAKAT Baskara, Ika; Indrati, Menik; Wuryan, Sophiyanto
Jurnal Abdi Insani Vol 13 No 1 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i1.3452

Abstract

Graha Harapan Housing Complex RW 19 in Mustikajaya Village, Bekasi City, is a residential area with a middle-income socio-economic background, but it has significant potential for community-based waste management. Since 2021, a Waste Bank has been established with the aim of raising public awareness and providing environmental and economic benefits. However, its implementation has been suboptimal due to limited infrastructure, low understanding, and a lack of active community involvement. The goal is to improve the knowledge and skills of Waste Bank administrators in financial administration, recording, and reporting, in order to create a more professional management system. Activity methods include outreach to residents, technical and administrative training, and the application of technology to support efficient Waste Bank management. Activities are continued with mentoring, periodic evaluations, and system strengthening to ensure the program runs independently and sustainably. The implementation of Community Service (PKM) activities at the Berseri 19 Waste Bank went well and according to plan. The PKM team succeeded in establishing formal cooperation with the waste bank administrators and identified the main problem, namely the still manual financial recording. As a solution, a simple financial recording application was developed and tested with the administrators. In addition, outreach programs were conducted for residents, which successfully increased their interest in becoming active customers. These activities also directly involved students, which helped strengthen the participatory and partnership-based approach in the community empowerment program. The PKM activities successfully increased institutional capacity and community participation, and encouraged more effective and sustainable Waste Bank operations.
Co-Authors 08.05.51.0017 Andi Lukman 09.05.51.0087 Miftakul Khoir AHMAD FUAD Ahmad Fuad Amel, Dika Amelia Ardyawati, Ananda Indhira Arrayyan, Hawwah Damayanti, Lenny Dwi Dian Suprapti, 14.05.51.0141 Dian Suprapti, 14.05.51.0141 Djuarni, Wenny Euis Soliha Hanifa Novitasari, 13.05.51.0051 Hanifa Novitasari, 13.05.51.0051 Ibnu Setiobudi, 12.05.51.0053 Ibnu Setiobudi, 12.05.51.0053 Ika Baskara Ika Pratiwi, 14.05.51.0023 Ika Pratiwi, 14.05.51.0023 Irdanuraprida Idris Kartini Kartini Lenny Dwi Damayanti Lestari, Rizki Amalia Malabay Malabay Menik Indrati Mohamad Rafli Azhar Mulyo Wiharto Muniroh, Muniroh Nizarlie, Eriene Iranie NUNUNG, AI Ratih Nadya Atika, 14.05.51.0243 Ratih Nadya Atika, 14.05.51.0243 Sadikin, Irma Savitri Sherlyana, Sherlyana Sinaga, Revin Samuel Theovani Sri Purwati, Sri Sundoro, Aries Susanto Susanto Suzy Widyasari Uci Paramita, 13.05.51.0032 Uci Paramita, 13.05.51.0032 Wahid, Jalaludin Zahrani, Ameylia