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Human Resource Development Strategy Through Community Training and Empowerment to Improve The Capacity of Tourism Awareness Groups (Pokdarwis) in The Creative Culinary Industry of Tempe Sanan in Malang City Fransiskus Yoga; Muhammad Rifa'i; Fendiyatmi Kusufa
IRDH International Journal of Social Sciences & Humanities Vol. 3 No. 1 (2026): February
Publisher : International Research and Development for Human Beings (IRDH)

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The purpose of this study is to understand strategies for developing human resources through training and community empowerment in enhancing the capacity of Pokdarwis in the Tempe Sanan Culinary Creative Industry in Malang City. The research method used is a qualitative approach with data collection techniques through observation, interviews, and documentation. The information was obtained from 5 respondents, namely the chairman of Pokdarwis and 4 business actors who have joined Pokdarwis. The results of the study show that human resource development strategies through training and community empowerment are able to improve technical and managerial skills, as well as the tourism awareness of Pokdarwis members. Training plays a role in improving the quality of tourism services and product innovation in the creative industry, while community empowerment strengthens participation and a sense of responsibility for managing the tourist village. The conclusion of this study emphasizes that the integration of training and community empowerment is an effective strategy in enhancing the capacity of Pokdarwis and promoting the sustainability of tourism based on the creative industry.

Women in Sexual Harassment News in Indonesian Online Media Latif Fianto; Fendiyatmi Kusufa; M. Abdul Ghofur; Mohammad Askiyanto
Jurnal Komunikasi Nusantara Vol 6 No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i2.2221

Sexual violence experienced by women is nothing new. However, reports in various mass media have left women in an increasingly worse position. This research is intended to uncover and analyze in depth the position of women in online media news texts. This research was operated using quality research, which specifically uses the discourse analysis method which was coined or developed by Sara Mills. The research results explain that the subject position explains the event or thing that is the object. Different from the subject-object position, the writer-reader position explains the writer's position when writing news text and the reader's position when reading the news text that has been written. The reader's position describes what kind of position the author wants to control the reader when reading the text. From this analysis it emerged that the position of women in the subject-object relationship in news texts is still placed as an object, where the existence of women is still ignored. Their existence in the text is represented by other parties who are men, so that women cannot represent themselves, either in social reality or in the text. Abstrak Kekerasan seksual yang dialami perempuan sudah bukan hal baru. Akan tetapi pemberitaan di berbagai media massa telah menyebabkan perempuan berada di posisi yang semakin buruk. Penelitian ini dimaksudkan untuk membongkar sekaligus mengalisa secara mendalam posisi perempuan dalamm teks berita media online. Penelitian ini dioperasikan dengan menggunakan penelitian kaulitas, yangs ecara khusus menggunakan metode analisis wacana yang dicetuskan atau dikembangkan oleh Sara Mills. Hasil penelitian menjelaskan bahwa posisi subjek menjelaskan peristiwa atau sesuatu hal yang menjadi objek. Berbeda dengan posisi subjek-objek, posisi penulis-pembaca menjelaskan bagaimana posisi penulis ketika menulis teks berita dan bagaimana posisi pembaca ketika membaca teks berita yang sudah ditulis tersebut. Posisi pembaca menggambarkan posisi seperti apa yang ingin dikendalikan oleh penulis terhadap pembaca ketika membaca teks. Dari analisis ini kemudian dihasilkan bahwa posisi Perempuan dalam relasi subjek-objek dalam teks berita masih ditempatkan sebagai objek, di mana keberadaan Perempuan masih terabaikan. Keberadaannya di dalam teks diwakili oleh pihak lain yang notabene laki-laki, sehingga Perempuan tidak bisa merepresentasikan diri mereka sendiri, baik di realitas sosial maupun di dalam teks.

Women in Sexual Harassment News in Indonesian Online Media Latif Fianto; Fendiyatmi Kusufa; M. Abdul Ghofur; Mohammad Askiyanto
Jurnal Komunikasi Nusantara Vol 6 No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i2.2221

Sexual violence experienced by women is nothing new. However, reports in various mass media have left women in an increasingly worse position. This research is intended to uncover and analyze in depth the position of women in online media news texts. This research was operated using quality research, which specifically uses the discourse analysis method which was coined or developed by Sara Mills. The research results explain that the subject position explains the event or thing that is the object. Different from the subject-object position, the writer-reader position explains the writer's position when writing news text and the reader's position when reading the news text that has been written. The reader's position describes what kind of position the author wants to control the reader when reading the text. From this analysis it emerged that the position of women in the subject-object relationship in news texts is still placed as an object, where the existence of women is still ignored. Their existence in the text is represented by other parties who are men, so that women cannot represent themselves, either in social reality or in the text. Abstrak Kekerasan seksual yang dialami perempuan sudah bukan hal baru. Akan tetapi pemberitaan di berbagai media massa telah menyebabkan perempuan berada di posisi yang semakin buruk. Penelitian ini dimaksudkan untuk membongkar sekaligus mengalisa secara mendalam posisi perempuan dalamm teks berita media online. Penelitian ini dioperasikan dengan menggunakan penelitian kaulitas, yangs ecara khusus menggunakan metode analisis wacana yang dicetuskan atau dikembangkan oleh Sara Mills. Hasil penelitian menjelaskan bahwa posisi subjek menjelaskan peristiwa atau sesuatu hal yang menjadi objek. Berbeda dengan posisi subjek-objek, posisi penulis-pembaca menjelaskan bagaimana posisi penulis ketika menulis teks berita dan bagaimana posisi pembaca ketika membaca teks berita yang sudah ditulis tersebut. Posisi pembaca menggambarkan posisi seperti apa yang ingin dikendalikan oleh penulis terhadap pembaca ketika membaca teks. Dari analisis ini kemudian dihasilkan bahwa posisi Perempuan dalam relasi subjek-objek dalam teks berita masih ditempatkan sebagai objek, di mana keberadaan Perempuan masih terabaikan. Keberadaannya di dalam teks diwakili oleh pihak lain yang notabene laki-laki, sehingga Perempuan tidak bisa merepresentasikan diri mereka sendiri, baik di realitas sosial maupun di dalam teks.

Maintaining Online Media Amidst the Aggressive Determinism of Social Media Latif Fianto; M. Abdul Ghofur; Hafidlatul Fauzuna; Fendiyatmi Kusufa
Mediakita Vol. 8 No. 1 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v8i1.1532

Online media is the new face of the existence of mass media, which enjoyed its heyday as a medium of information for society. However, this heyday did not last long, because social media is not only a threat but has also shifted the position of mass media as an information medium. This research aims to determine the extent of efforts made by online media to maintain its existence amidst the aggressive determinism of social media. This research was carried out using a qualitative approach with the method used being a case study. The research was conducted on the online media Jatimtimes.com and Tugumalang.id. The research results show that Jatimtimes.com specifically targets young people as an audience segmentation because young people are very familiar with and cannot even be separated from the existence of technology and social media. This encourages Jatimtimes.com to present news that suits the needs of young people as their main audience. Meanwhile, Tugumalang.id places more emphasis on writing news straightforwardly and clearly as it should be presented in writing journalistic works. Writing news in straightforward and clear language will be easier for readers to understand.

EKSPLORASI TRANSFORMASI DIGITAL DAN INOVASI UMKM ERA EKONOMI DIGITAL DI MALANG RAYA: Inovasi, Transformasi Digital, Ekonomi Digital, UMKM Kusufa, Fendiyatmi; Tanuwijaya, Sjheny; Sandora, Anggelina
Jurnal Paradigma Ekonomika Vol. 20 No. 4 (2025): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v20i4.47350

The purpose of this study is to explore the digital transformation and innovation undertaken by micro, small, and medium enterprises (MSMEs) in the digital economy era, with a particular focus on Batu City, Malang City, and Malang Regency. The current challenges and opportunities for MSMEs in Indonesia amid the rapid development of information and communication technology are the difficulties in adopting digital technology. This study highlights the importance of SMEs in the local economy, particularly in tourist areas such as Batu City, Malang City, and Malang Regency. To enhance competitiveness, operational efficiency, and product innovation, SMEs need to undergo digital transformation. This study aims to identify the digital technologies adopted by SMEs, analyse the impact of their use, and assess the challenges faced during the transformation process. The method used in this study is quantitative. The findings of this study indicate that the higher the level of digital technology adoption by SMEs, the greater the potential for innovation in products, processes, and business models. The application of information technology helps SMEs improve operational efficiency, expand markets, and enhance service quality, directly impacting increased sales and profitability. Through innovation, SMEs can create the added value consumers demand and adapt products to market trends.

The Influence of Work Culture on Performance Productivity of Landungsari Village Apparatus, Dau District, Malang Regency Valensia Bulu; R Y Susanto; Fendiyatmi Kusufa
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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The study aims to directly determine whether there is a significant influence on work culture on employee performance productivity at the Landungsari Village Office, Dau District, Malang Regency. One of the methods or techniques used in collecting data or information is questionnaires, observation and documentation. The population in this study was 50, as used for sampling using the total sampling method, which means that the entire population will be used as a sample, so the conclusion is that the sample used in this study was 50 samples. The data analysis used in this study was using simple linear regression analysis, as assisted by using SPSS 26 Software. The results found in this study were that there was a significant influence on work culture on employee performance productivity at the Landungsari Village Office, Dau District, Malang Regency

Analysis of The Calculation of The Cost of Production Based on The Full Costing Method as The Basis For Determining The Selling Price on The CV. Cita Mandiri Batu City Prasetio Natara; Elly Lestari; Fendiyatmi Kusufa
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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The purpose of this study is to analyze the calculation of the cost of production based on the full costing method as the basis for determining the selling price on CV. Cita Mandiri Batu City. This research uses a qualitative method. The data used was an interview with the leader and one of the employees in the production field at CV. Cita Mandiri Batu City. The data analysis method used is descriptive with the cost of production based on the full costing method. The results of the analysis prove that the cost of production is based on the full costing method in one production on CV. Cita Mandiri Kota Batu as much as IDR 3,384,500 with the determination of the selling price of potato chips per package of 100 grams at a price of IDR 18,000. These results prove that CV. Cita Mandiri Kota Batu has been optimal in determining the selling price because it made a profit of IDR 935,500 or as much as 27,64% in one production. The calculation of the cost of production using the full costing method is able to increase the accuracy in determining the selling price of products.

Analysis of The Role of Financial Management in Efforts to Increase Income of the SME Bunga Anggrek Maria Krisanti Seuk; Nur Ida Iriani; Fendiyatmi Kusufa
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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To analyze the role of financial management in increasing revenue at UKM Bunga Angrek Denis, with a focus on its contribution to better financial management and its impact on increasing business revenue. Qualitative approach with data collection techniques in the form of in-depth interviews, observation, and documentation. Qualitative approach with data collection techniques in the form of in-depth interviews, observation, and documentation. The data obtained were analyzed using qualitative data analysis techniques that include three main stages, namely data condensation, data presentation, and drawing conclusions. Data condensation is done to filter relevant information, data presentation aims to organize data so that it is easy to understand, and drawing conclusions is done to obtain the meaning and implications of the data that has been analyzed. The results of the study indicate that the financial management implemented by UKM Bunga Angrek Denis is quite effective even though it is still relatively simple. Positive practices such as regular bookkeeping, good cash management, and efficient use of capital have proven to be able to encourage increased business income. However, there are still several challenges faced, especially in terms of financial planning and supervision that still need to be improved so that potential income can be maximized. In addition, improving managerial skills in the financial sector is highly recommended to support future business growth and sustainability.

The Influence of Product Innovation, Product Quality, Promotion, and Price on Customer Satisfaction in Tempe Crisps Small And Medium Enterprises in Kampung Tempe Sanan, Malang City Andreas Abeng; Cakti Indra Gunawan; Fendiyatmi Kusufa
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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This research aims to analyze the effects of product innovation, product quality, promotion, and price on customer satisfaction of tempe chips MSMEs in Kampung Tempe Sanan, Malang City. The study employed a quantitative approach using a survey method on 96 respondents selected through purposive and incidental sampling techniques. The instrument used was a closed questionnaire with a Likert scale. Data analysis was conducted through validity tests, reliability tests, and multiple linear regression using SPSS. The results show that simultaneously, all independent variables significantly affect customer satisfaction. Partially, product quality and price have a dominant influence. In conclusion, improving product quality and implementing appropriate pricing strategies are important factors in enhancing customer satisfaction and loyalty among tempe chips MSMEs.

The Effect of Free Shipping Promotion and Customer Trust on Shopee Customer Loyalty of Students of Management Study Program, Tribhuwana Tunggadewi University, Malang Darius Anugrah; Cakti Indra Gunawan; Fendiyatmi Kusufa
International Journal of Management and Business Vol. 3 No. 2 (2026): April
Publisher : International Research & Development for Human Beings (IRDH)

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The development of digital technology is driving the growth of e-commerce in Indonesia, including Shopee, which has become a popular online shopping platform among students. Increasingly fierce competition between e-commerce platforms requires companies to implement effective marketing strategies to attract and retain customers. This study aims to analyze the effect of free shipping promotions and customer trust on Shopee customer loyalty among students. The research method used is a quantitative approach with data collection techniques through distributing questionnaires to student respondents. Data analysis was conducted using multiple linear regression tests to determine the effect of each independent variable on the dependent variable. The results show that free shipping promotions and customer trust have a positive and significant effect on customer loyalty, both partially and simultaneously. Customer trust is the variable that has the most dominant influence in increasing loyalty. These findings indicate that appropriate promotional strategies and increasing customer trust are crucial in maintaining customer loyalty on e-commerce platforms.

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