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Pengaruh Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian Rokok Elektrik di Toko Dzikra Vape Sengkang Andi Sumangelipu; Muzakkir; Besse Nurul Hikmah
Precise Journal of Economic Vol 3 No 2 (2024): Edisi Oktober 2024
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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Abstract

The history of vaping in Indonesia reflects a significant shift in tobacco consumption patterns, particularly among young people. Since the introduction of electronic cigarettes (e-cigarettes) around 2014, their popularity has surged, with usage increasing significantly in recent years. According to data from the Indonesian E-Cigarette Association (AREI), the number of e-cigarette users in Indonesia is increasing rapidly, reaching over 4 million people in 2022. One factor influencing purchasing decisions for these products is perceptions of price and product quality. Therefore, this study aims to analyze how perceptions of price and product quality influence purchasing decisions in the e-cigarette market, particularly in Sengkang City. The study used quantitative methods analyzed using multiple linear regression and partial and simultaneous testing to determine the relationship between each variable. The results of this study indicate that the variables of price perception and product quality have a strong positive relationship with purchasing decisions.
Pengaruh Iklim Organisasi, Motivasi Kerja dan Lingkungan Kerja Terhadap Kepuasan Kerja Pegawai Kantor Kementerian Agama Kabupaten Wajo Agus Purwanto; Suharjum; Fuji Pratiwi; Andi Sumangelipu
Precise Journal of Economic Vol 4 No 1 (2025): Edisi April 2025
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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Abstract

The purpose of this study is to analyze the influence of organizational climate, work motivation, and work environment on employee job satisfaction at the Ministry of Religious Affairs Office in Wajo Regency. This study was conducted at the Ministry of Religious Affairs Office in Wajo Regency. The population was 171 people, and since the population was larger than 100, the sample size was 30% of the total population, which was 51 people. Data collection was carried out using questionnaires, literature, and observation. Data analysis used descriptive statistics and inferential (multiple linear regression). The results of this study indicate that organizational climate, motivation, and work environment, both simultaneously and individually, influence employee job satisfaction at the Ministry of Religious Affairs Office in Wajo Regency. In addition, it was also found that the motivation variable has a dominant influence compared to the other two variables. This study is expected to encourage leaders to increase their attention to employees, especially in terms of organizational climate, motivation, and work environment, because these three factors clearly have a positive influence on employee job satisfaction.
Optimalisasi dan Pemanfaatan Website Desa dalam Akselerasi Peningkatan Ekonomi Masyarakat dan Potensi Desa Mario Andi Sumangelipu; Muzakkir; Syahida; Zainatul Afiat; Sinaria
Compile Journal of Society Service Vol 3 No 1 (2025): Edisi September 2025
Publisher : YP-SDI Lamaddukelleng

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Abstract

According to 2022 data from the Central Statistics Agency (BPS), approximately 70% of villages in Indonesia still have limited access to adequate information. A website makes information about business opportunities, superior products, and public services more easily accessible to the public. Mario Village, Tanasitolo District, Wajo Regency, already has its own website through government support, but community access and utilization of the village website for economic development are still suboptimal. This community service program aims to raise public awareness of the importance of optimizing and utilizing village websites to accelerate economic growth and village potential. This community service activity takes the form of outreach and counseling for local residents and village website managers. This outreach program increases community understanding of the importance of utilizing village websites for economic development and provides insight into village website management for website managers
Sosialisasi Digital Marketing Melalui Media Sosial, Marketplace, dan Iklan Online di Kelurahan Paria Agus Purwanto; Andi Sumangelipu; Esse Yuliani; Andi Dian Panca Lestari; Muh. Sholihuddin Prisdan
Compile Journal of Society Service Vol 3 No 1 (2025): Edisi September 2025
Publisher : YP-SDI Lamaddukelleng

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Abstract

Marketplaces have become an integral part of the digital marketing ecosystem. Digital marketing offers various benefits for village and sub-district communities, one of which is increased market access. By using digital platforms, local products can be marketed not only locally but also nationally and internationally. According to a survey by Google and Temasek, the e-commerce market in Indonesia is estimated to reach USD 82 billion by 2025, demonstrating the enormous potential for local products (Google, Temasek, 2020). According to a report from the United Nations Development Programme (UNDP), improving digital literacy in rural areas can increase community participation in the digital economy and accelerate local economic growth (UNDP, 2021). Therefore, digital marketing training programs must be integrated into village and sub-district development programs. To address this need, as a form of community service, digital marketing outreach was conducted through social media, marketplaces, and online advertising in Paria Village, Majauleng District, Wajo Regency. This community service aimed to increase the knowledge and understanding of sub-district residents regarding digital marketing in boosting local economic growth. Overall, this digital marketing outreach offers significant opportunities for rural communities to improve their economic well-being. With a good understanding and the right support, rural communities can leverage digital platforms to expand their market reach and increase their income.
Entrepreneurial Ideas, Business Canvas Model and Digital Marketing for Young Farmers of Tangkoro Village in Utilizing Cocoa Waste Sumangelipu, Andi; Wahda, Muhammad Aksha; Fadhillah, Prayudhi
REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Vol 6, No 3 (2025): Reka Elkomika
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekaelkomika.v6i3.196-206

Abstract

In Tangkoro Village, Pitumpanua District, Wajo Regency, 22.54% of the total population of 1,167 people work as farmers or plantation owners. Their main crop is cocoa, in addition to other commodities such as cloves, pepper, and fruit. Farmers cannot process their own cocoa harvest because it has been purchased by PT Cargill. Therefore, to earn additional income, they can only utilize cocoa waste. This community service aims to help farmers identify entrepreneurial ideas for utilizing cocoa waste into finished products and marketing them digitally. This empowerment is carried out through lectures (counseling) and simulations (training) to increase farmers' knowledge in finding business ideas using the Business Model Canvas in utilizing cocoa waste and marketing it digitally. The results of this empowerment study, based on pretest and posttest results, can improve farmers' ability to find business ideas for utilizing cocoa waste and utilizing digital marketing.