Article Per Year (5 Year)
p-Index From 2021 - 2026
1.554
P-Index
This Author published in this journals
All Journal Journal Industrial Servicess IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora IKRA-ITH EKONOMIKA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal La Bisecoman International Journal of Social Service and Research Indonesian Journal of Business Analytics (IJBA) IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Romdonny, Jefry
Swadaya Gunung Jati University, Cirebon
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Transportation

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal La Bisecoman

 1 
The Effect of Product Variation and Sales Service on Customer Loyalty with Customer Satisfaction as A Mediating Variable: Case Study: JEL Classification: M31, L81, D12, C12, C51 Hidayatulloh, A Rahmat; Rosnidah, Ida; Romdonny, Jefry
Journal La Bisecoman Vol. 7 No. 1 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i1.3005

Abstract

The growth of the building materials retail industry in Indonesia, driven by rapid infrastructure development, has increased competition among businesses. This situation requires building materials stores to focus not only on product availability but also on service quality to create customer satisfaction and loyalty. This study aims to analyze the effect of product variety and sales service on customer loyalty, with customer satisfaction as a mediating variable at TB. Rahmat Jaya Mandiri in Cirebon Regency. This study used a quantitative approach with a survey method of 129 customer respondents. Data were analyzed using inferential statistical analysis techniques to test the direct and indirect effects between variables. The results showed that product variety and sales service did not have a significant direct effect on customer loyalty. In addition, product variety and sales service also did not have a significant effect on customer satisfaction. Testing the indirect effect showed that customer satisfaction was unable to mediate the effect of product variety or sales service on customer loyalty. The main finding of this study revealed that the only significant relationship was between customer satisfaction and customer loyalty, making customer satisfaction a key factor in the formation of loyalty. The results of this study indicate that in building materials stores, customers place more emphasis on functional aspects and reliability than product variety and emotional service. This research is expected to provide strategic considerations for building materials store managers in formulating policies to improve customer satisfaction and loyalty.
Co-Authors Aang Curatman Alfiansyah, Rifky Ardiansyah, Muhammad Nur Asyraf, Fadhil Bakhri, Saeful Barkah, Fajar Curatman, Aang Fikri Muhamad Sidiq Hidayatulloh, A Rahmat Ida Rosnidah Izza, Ahmad Mudrikul Khofifah Azzahra Maskarto Lucky Nara Rosmadi Montazeri, Muhammad Haidar Muhammad Farhan Maulana Otong Karyono Pamungkas, Rafly Abdi Rifki, Muhamad Rifki Oktaviali Robby Wahyu Al Ayubi rosmadi, maskarto lucky nara Rosmadi, Maskarto Lucky Nara Suhendra, Dandi Yono Maulana