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All Journal Journal Publicuho Kongga : Jurnal Pengabdian Masyarakat
Siti Kadri Yanti Sari
Universitas Halu Oleo
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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GENUINE PROGRESS INDICATORS SEBAGAI PENDEKATAN ALTERNATIF MENUJU EKONOMI BERKELANJUTAN LM Syuhada Ridzky; La Ode Agus Said; Siti Kadri Yanti Sari
Journal Publicuho Vol. 6 No. 4 (2023): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v6i4.283

Abstract

This article aims to discuss how measuring economic growth such as GDP or GRDP in the context of a region no longer translates the reality of society. Using a literature review approach, this article explains how the Genuine Progress Indicator (GPI) can be the latest alternative towards a sustainable economy. There are two important findings from this analysis: first, GPI can act as a catalyst for a paradigm change in understanding economic growth holistically. Second, this change in mindset will be a reference for policymaking that supports the green economic agenda and accelerates the transition to renewable energy.
ANALISIS PEMASARAN RUMPUT LAUT DI DESA AKUNI KECAMATAN TINANGGEA KABUPATEN KONAWE SELATAN Siti Kadri Yanti Sari; Waode Harliyanti Unga; Citra Ayu Ningsi; Asis Bujang
Journal Publicuho Vol. 7 No. 4 (2024): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i4.622

Abstract

This research aimed to analyze seaweed marketing in Akuni Village, Tinanggea Sub-district, Konawe Selatan Regency. The study was motivated by the large potential of seaweed in Indonesia, particularly in Akuni Village, where seaweed cultivation is the main livelihood for most residents. The research method used was a survey method with a qualitative descriptive approach. Data were collected through interviews, observation, and documentation. Data analysis was carried out using qualitative descriptive analysis to describe marketing channels and quantitative descriptive analysis to calculate marketing margins and marketing efficiency using marketing margin and farmer's share formulas. The results showed that there was one seaweed marketing channel in Akuni Village, namely from farmers to collectors, then to Makassar. The marketing margin obtained by collectors is Rp. 3,000/Kg. Marketing efficiency is relatively high with a farmer's share value of 83%. In conclusion, the seaweed marketing channel in Akuni Village is quite good and efficient.
Pelatihan Digital Marketing sebagai Upaya Penguatan Promosi Destinasi Wisata Berbasis Masyarakat Suriyani BB; Dian Trianita Lestari; Siti Kadri Yanti Sari; Nur Azizah; Siti Nurhayati; Akbar Wahbi; La Taya
Kongga : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2026): Edisi Juni
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5243/kongga.v4i1.59

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan masyarakat dalam memanfaatkan digital marketing sebagai media promosi potensi wisata lokal. Kegiatan dilaksanakan menggunakan pendekatan Participatory Learning and Action (PLA) yang dipadukan dengan metode ceramah, diskusi, praktik langsung, dan pendampingan. Peserta kegiatan berjumlah 25 orang yang terdiri atas aparatur kelurahan, pelaku usaha mikro, karang taruna, dan masyarakat. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur peningkatan pemahaman peserta. Hasil kegiatan menunjukkan bahwa rata-rata nilai peserta meningkat dari 48,0% pada pre-test menjadi 87,6% pada post-test atau mengalami peningkatan sebesar 39,6 poin persentase. Peserta juga menunjukkan peningkatan kemampuan dalam memanfaatkan media sosial sebagai sarana promosi, menyusun konten digital, dan memahami strategi pemasaran destinasi wisata berbasis platform digital. Temuan ini menunjukkan bahwa pelatihan berbasis praktik dan pendampingan efektif dalam meningkatkan literasi digital masyarakat serta memperkuat kapasitas lokal dalam mendukung promosi destinasi wisata. Oleh karena itu, kegiatan serupa perlu dilakukan secara berkelanjutan melalui kolaborasi antara perguruan tinggi, pemerintah daerah, dan masyarakat guna mendukung pengembangan pariwisata berbasis digital yang berkelanjutan.
Co-Authors Akbar Wahbi Asis Bujang Citra Ayu Ningsi Dian Trianita Lestari La Ode Agus Said, La Ode Agus La Taya LM Syuhada Ridzky Nur Azizah Siti Nurhayati Suriyani BB Waode Harliyanti Unga