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All Journal Civitas Consecratio: Journal of Community Service and Empowerment Kongga : Jurnal Pengabdian Masyarakat Journal of Community Dedication
La Taya
Universitas Halu Oleo
Humanities Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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MENGOPTIMALKAN KAMPANYE SOSIAL DIGITAL MELALUI MEDIA ONLINE UNTUK MENINGKATKAN KESADARAN LINGKUNGAN DI KALANGAN MILENIAL DESA TAPULAGA Sirajudddin; Muh. Rajab; La Ode Herman; Dian Trianita Lestari; La Taya; Harnina Ridwan
JOURNAL OF COMMUNITY DEDICATION Vol. 5 No. 1 (2025): Journal of Community Dedication
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effectiveness of digital social campaigns through online media in increasing environmental awareness and behavior among millennials. Using a mixed approach (quantitative and qualitative), the study evaluates the relationship between content type, frequency of interaction, and platform selection with audience engagement and understanding of environmental issues. The results indicate that creative and interactive content, such as short videos, infographics, and educational quizzes, can motivate millennials to actively participate in campaigns and adopt environmentally friendly behaviors. Popular social media platforms such as TikTok, Instagram, and WhatsApp have proven effective in reaching and increasing audience engagement, with TikTok ranking highest in terms of engagement. Digital social campaigns not only disseminate information but also foster two-way communication that strengthens the internalization of environmental values ​​and supports sustainable attitudinal change. A structured communication strategy, prioritizing creative content and utilizing modern technology, is key to success in achieving sustainability goals. This study emphasizes the importance of optimal digital campaigns as innovative educational tools to mobilize millennial participation in environmental preservation.
Pelatihan Digital Marketing sebagai Upaya Penguatan Promosi Destinasi Wisata Berbasis Masyarakat Suriyani BB; Dian Trianita Lestari; Siti Kadri Yanti Sari; Nur Azizah; Siti Nurhayati; Akbar Wahbi; La Taya
Kongga : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2026): Edisi Juni
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5243/kongga.v4i1.59

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan masyarakat dalam memanfaatkan digital marketing sebagai media promosi potensi wisata lokal. Kegiatan dilaksanakan menggunakan pendekatan Participatory Learning and Action (PLA) yang dipadukan dengan metode ceramah, diskusi, praktik langsung, dan pendampingan. Peserta kegiatan berjumlah 25 orang yang terdiri atas aparatur kelurahan, pelaku usaha mikro, karang taruna, dan masyarakat. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur peningkatan pemahaman peserta. Hasil kegiatan menunjukkan bahwa rata-rata nilai peserta meningkat dari 48,0% pada pre-test menjadi 87,6% pada post-test atau mengalami peningkatan sebesar 39,6 poin persentase. Peserta juga menunjukkan peningkatan kemampuan dalam memanfaatkan media sosial sebagai sarana promosi, menyusun konten digital, dan memahami strategi pemasaran destinasi wisata berbasis platform digital. Temuan ini menunjukkan bahwa pelatihan berbasis praktik dan pendampingan efektif dalam meningkatkan literasi digital masyarakat serta memperkuat kapasitas lokal dalam mendukung promosi destinasi wisata. Oleh karena itu, kegiatan serupa perlu dilakukan secara berkelanjutan melalui kolaborasi antara perguruan tinggi, pemerintah daerah, dan masyarakat guna mendukung pengembangan pariwisata berbasis digital yang berkelanjutan.
Pemberdayaan Pemilih Muda Kendari Sebagai Upaya Mendukung Kesiapan dalam Memilih Pada Pemilu 2029 Irmawanti; La Taya
Civitas Consecratio: Journal of Community Service and Empowerment Vol 6 No 1 (2026): Civitas Consecratio
Publisher : Lembaga Pengabdian Masyarakat Institut Pemerintahan Dalam Negeri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/cc.v6i1.6085

Abstract

This community service activity aims to enhance political communication literacy and raise awareness among the younger generation regarding the ethical expression of aspirations in public spaces, particularly within schools and on social media. The target audience comprises high school students in Kendari, members of the digital generation who actively utilize social media as a primary communication platform. The program focused on the strategic role of students as young political communicators in the digital era. The initiative was carried out in three stages: preparation, implementation, and evaluation. The preparation phase involved identifying participant needs, developing materials, and coordinating with school authorities. The implementation phase included material delivery, interactive discussions, case studies, and supporting activities such as digital quizzes. This activity was conducted across five high schools in Kendari: SMK Negeri 4, SMA Negeri 2, SMA Negeri 7, SMA Negeri 5, and SMA Negeri 3. Results indicate that this socialization program significantly improved students' understanding of political communication concepts, digital literacy, and ethical public speaking. This impact is evident in increased student participation during discussions, their ability to relate the material to school-based experiences, and a heightened awareness to critically evaluate political information on social media. Consequently, this activity is expected to foster a younger generation that is politically conscious, critical, and responsible in navigating the public sphere.
Co-Authors Akbar Wahbi Irmawanti La Ode Herman Halika Lestari, Dian Trianita Muh. Rajab Nur Azizah Ridwan, Harnina Sirajudddin Siti Kadri Yanti Sari Siti Nurhayati Suriyani Bunga Batara