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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JURNAL PENGABDIAN KEPADA MASYARAKAT International Journal of Economics Development Research (IJEDR) Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Proceeding International Seminar of Islamic Studies Outline Journal of Management and Accounting International Journal of Economics and Management Research Jurnal Ekonomi Manajemen Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Altafani Jurnal El Rayyan: Jurnal Perbankan Syariah Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Price : Ekonomi dan Akuntasi Jurnal El Rayyan: Jurnal Perbankan Syariah Harmony Management: International Journal of Management Science and Business International Journal of Economics and Management Research
Tri Auri Yanti
Universitas Battuta
Religion Agriculture, Biological Sciences & Forestry Arts Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Green Entrepreneurship: The Role of Sandwich Generation Intentions through Entrepreneurial Orientation and SDGs Literacy Tri Auri Yanti; A'an Nurhadi; Fauziah Rahman; Irna Triannur Lubis
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9286

Abstract

This study aims to analyse the role of the sandwich generation's intentions in shaping green entrepreneurship through entrepreneurial orientation and Sustainable Development Goals (SDGs) literacy in Deli Serdang Regency. The research approach used a quantitative method with a survey of the sandwich generation running micro and small businesses, and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results showed that entrepreneurial orientation and SDGs literacy had a significant influence on the formation of green entrepreneurship, while entrepreneurial intention acted as a mediator in strengthening this relationship. These findings emphasise the importance of developing entrepreneurial orientation and understanding of SDGs as strategies to encourage environmentally friendly business practices among the sandwich generation. This study provides practical implications for the government, educational institutions, and business actors in designing training and education programmes that support sustainable entrepreneurship.
Marketing Strategy to Increase Sales of Traditional Herbal Medicine at PT Mulia Utama Mandiri Jasmine Llarasati Lashari; Tri Auri Yanti; Atika Aini Nasution
Outline Journal of Management and Accounting Vol. 5 No. 1 (2026): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/vp7n7n82

Abstract

This research is in the form of descriptive research, where this research aims to find out what strategies are appropriate to be used by a company. Using a SWOT analysis, this research was conducted by a company engaged in the Marketing Services business for the NAD and Sumatra regions. Mulia Utama Mandiri. The data obtained from the results of primary data, secondary data. Some of the testing methods that are the steps of the SWOT analysis test include using the IFAS Matrix, EFAS Matrix, and SWOT Diagram. Based on the results of the assessment, the IFAS Matrix is 2.76 which means t Thus, all the results of the analysis can be concluded that. Strength is an internal situation or condition for PT Mulia Utama Mandiri at this time. The strength of PT. Mulia Utama Mandiri is by maintaining the quality of its products and also maintaining durability, a good product image and providing excellent service to consumers. The results of the SWOT analysis depicted using a SWOT diagram show that the company's condition is in a growth position and the strategies that can be carried out are market development strategies and product development strategies. Thus, the marketing strategy that can be implemented by PT. Mulia Utama Mandiri is an Aggressive Strategy, which means that the company must be able to develop existing strengths and improve and maintain existing opportunities.he strength (S) of PT. The Noble Utama is greater than the weakness (W). 
Co-Authors A'an Nurhadi Astrid Aulia Farizki ATIKA AINI NASUTION Atika Aini Nasution A’an Nurhadi Cindy Mutiara Ema Kirani Etty Harya Ningsi Fauziah Rahman Hastuti Olivia Hendra Hendra IRNA TRIANNUR LUBIS Jasmine Llarasati Lashari M. Asyari Syahab Maulana Meidiansyah Nurwijayanti Putri Mauliza Rachmadita Ridha Rianto Rianto Ridha , Rachmadita Saparuddin Siregar Sugianto Sugianto Zahara Meutia