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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah al-Uqud : Journal of Islamic Economics JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Proceeding International Seminar of Islamic Studies International Journal of Economics and Management Research Jurnal Ekonomi Manajemen Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Altafani Jurnal El Rayyan: Jurnal Perbankan Syariah Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Price : Ekonomi dan Akuntasi Jurnal El Rayyan: Jurnal Perbankan Syariah Harmony Management: International Journal of Management Science and Business International Journal of Economics and Management Research
Tri Auri Yanti
Universitas Battuta
Religion Agriculture, Biological Sciences & Forestry Arts Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Perspective of Consumer Satisfaction at Ramen and Burger Restaurants in Terms of Product, Price and Location: Comparative Study of Direct Consumers and Consumers Grab Food Atika Aini Nasution; Tri Auri Yanti; M. Asyari Syahab; Rianto Rianto
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.226

Abstract

From the initial research that researchers did, the Ramen and Burger House was a place to eat that sold Japanese specialties and others. This Ramen and Burger House sets prices that are relatively cheap and can be reached by all levels of society. This is a very good strategy to survive in competition with similar companies. Besides setting a relatively cheap price, the Ramen and Burger Houses also always provide a variety of quality products for all consumers. Currently there are more than 77 types of products that are presented with good quality every day. Ramen and Burger houses offer a variety of products for consumers to choose, it will make the Ramen and Burger House more crowded by consumers. The purpose of this study was to determine whether there were differences in the effect of product, price and location on the satisfaction of direct consumers and consumers of Grab Food at Ramen and Burger Houses. The number of samples in this study was 100 people. The analysis technique used is multiple linear regression. The results showed that simultaneously product, price and location variables had a significant effect on consumer satisfaction both directly and through Grab Food at Ramen and Burger Restaurants. Product variables, price variables and location variables contribute to direct consumer satisfaction variables of 28.3% and the remaining 71.7% are determined by other variables outside the contribution of this study. For ordering through Grab Food, the product, price and location variables contribute to the consumer satisfaction variable of 22.6% and the remaining 77.4% is determined by other variables outside the contribution of this research.
Co-Authors Astrid Aulia Farizki Atika Aini Nasution A’an Nurhadi Cindy Mutiara Ema Kirani Etty Harya Ningsi Hastuti Olivia Hendra Hendra Hendra Hendra M. Asyari Syahab Maulana Meidiansyah Muhammad Ramadhan Muhammad Yafiz Putri Mauliza Rachmadita Ridha Rianto Rianto Ridha , Rachmadita Saparuddin Siregar Sugianto Sugianto Sugianto Zahara Meutia