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All Journal Soedirman Economics Education Journal IJCOSIN : Indonesian Journal of Community Service and Innovation
Elsa Puspasari
Universitas Jenderal Soedirman
Education Other

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Optimalisasi Digital Marketing dan Peningkatan Visibilitas KWT Melati Desa Karangpucung melalui Penerapan Google Sites Anindya Putri Yoani; Elsa Puspasari; Febyana Putri Komalasari; Dimas Prasetio; Andika Setiawan
Indonesian Journal of Community Service and Innovation Vol. 5 No. 3 (2025): Desember 2025
Publisher : LPPM IT Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/ijcosin.v5i3.10085

Abstract

Perkembangan teknologi digital memberikan peluang besar bagi pelaku usaha dan kelompok masyarakat untuk memperluas jangkauan pemasaran. Namun, sebagian kelompok masyarakat pedesaan, seperti Kelompok Wanita Tani (KWT) Melati di Desa Karangpucung, Kabupaten Purbalingga, masih mengalami keterbatasan dalam pemanfaatan teknologi digital, baik karena kurangnya literasi maupun infrastruktur. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan visibilitas dan kemampuan pemasaran digital KWT Melati melalui penerapan Google Sites sebagai media promosi daring. Metode pelaksanaan mencakup observasi dan wawancara kebutuhan mitra, perancangan situs web, pelatihan teknis pembuatan Google Sites, serta evaluasi hasil pelatihan. Kegiatan dilaksanakan pada bulan Agustus 2025 dengan melibatkan anggota KWT Melati dan petani Agroeduwisata Chandra Kahuripan. Hasil kegiatan menunjukkan bahwa pelatihan berhasil meningkatkan pemahaman peserta terhadap pentingnya pemasaran digital dan keterampilan dasar pembuatan situs web. Situs Google Sites yang dihasilkan telah memuat profil kelompok, produk, lokasi, serta tautan ke media sosial untuk memperluas jangkauan promosi. Kesimpulannya, penerapan Google Sites efektif digunakan sebagai sarana promosi digital yang sederhana, murah, dan mampu meningkatkan visibilitas KWT Melati di ranah digital.
Differentiated learning: Implementation and challenges to student learning outcomes Elsa Puspasari; Oki Anggraeni
Soedirman Economics Education Journal Vol 8 No 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/seej.v8i1.18414

Abstract

This study aims to examine the effectiveness of differentiated learning on students' learning outcomes and identify the challenges faced in its implementation. The method used is quantitative experiment with pretest-posttest control group design. The research sample consisted of two classes at the junior secondary education level that were randomly selected. The experimental class was treated using differentiated learning with differentiated learning with problem based learning model, while the control class used conventional learning model. The research instruments were learning outcome tests and implementation challenge questionnaires filled out by teachers. Data analysis using t-test showed that there was a significant difference between student learning outcomes in the experimental and control classes (p < 0.05), indicating that differentiated learning is effective in improving student learning outcomes. However, questionnaire data shows that teachers face a number of challenges, such as time constraints, lack of training, and difficulties in grouping students based on learning needs. The findings provide important implications for education policy and practice in supporting the optimal implementation of differentiated learning.
Co-Authors Andika Setiawan Anindya Putri Yoani Dimas Prasetio Febyana Putri Komalasari Oki Anggraeni