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Maya Kasmita
Universitas Negeri Makassar, Indonesia
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Strengthening the Understanding of Business Administration Students Regarding the Marketing Management Process in Businesses Yusi Irensi Seppa; Maya Kasmita; Andi Muhammad Rivai; Aris Baharuddin; Siti Syarifah Wafiqah Wardah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2440

Abstract

In planning and implementing marketing management, the marketing environment and marketing management process need to be considered. This Community Service aims to provide strengthening of UNM Business Administration students' understanding of the marketing management process at PT. Victoria Care Indonesia Tbk. This community service activity focuses on the material of the marketing management process. The method of delivering information used is by providing reinforcement of students' understanding through theory and practice/direct visits to the company. From the results of the observations made, the results of the most optimal marketing management process at PT. Victoria Care Indonesia Tbk in Bali are designing marketing strategies. The results of this community service activity are that they can improve the skills that will be needed when entering the workforce, can understand the marketing management process in a company to be able to increase sales of its products. can develop new ideas and innovations and can have a competitive advantage to realize the character of students who have an entrepreneurial spirit for the interests and goals of the Business Administration study program, Faculty of Social Sciences, UNM.
Improving Digital Financial Literacy of Rural MSMEs Actors through Socialization of the Kledo Application Faizah Khaeruddin; Maya Kasmita; Andi Muhammad Rivai; Nurul Aliah; Asmaul Husnah Nasrullah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2444

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Su'rulangi Village face challenges in financial management caused by low financial literacy and minimal use of technology. The community service program aims to improve the financial literacy of MSME actors through the use of free financial recording applications. The methods used include an initial survey; training planning and preparation; training implementation; and training evaluation. The results of the program in the long and short term show a significant increase in the understanding and use of digital financial applications, which contributes to better financial management. Although there are obstacles such as limited internet access and changes in habits, development opportunities through regular mentoring and improving internet infrastructure are identified as important steps for the sustainability of the program.
My Waste, My Responsibility: Waste Management Education for Students in Elementary School Darman Manda; Dyan Paramitha Darmayanti; Sulmiah Sulmiah; Maya Kasmita; Asri Nur Aina
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 6 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2434

Abstract

The ‘My Waste, My Responsibility’ socialisation was held at SD Negeri Tamalanrea, Makassar, on 29 May 2024, aiming to raise the awareness of students, teachers, and parents about the importance of good and proper waste management. This activity involved students from various levels, teachers, and 7th year Teaching Campus students as facilitators. The methods used include the delivery of educational materials, video playback, and direct waste sorting simulations. The results of the activity showed an increase in students' understanding in sorting organic and inorganic waste and an increase in the involvement of teachers and parents in supporting this good habit. However, some challenges are still faced, such as differences in students' level of understanding and limited waste management facilities at school. It is recommended to integrate learning related to environmental hygiene in the school curriculum, improve waste sorting facilities, and conduct regular monitoring to ensure the sustainability of the socialisation results. This socialisation is an important first step in creating a sustainable hygiene culture in schools.
Sosialisasi Content Marketing Untuk Pemula Dalam Mengembangkan Usaha Bagi Mahasiswa Administrasi Bisnis Yusi Irensi Seppa; Siti Syarifah Wafiqah Wardah; Maya Kasmita; Andi Muhammad Rivai; Dyan Paramitha Darmayanti
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 3 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i3.2410

Abstract

The success of a business really depends on how it is managed, the innovations and modifications made so that the products or services offered can continue to compete and become the choice of customers and one of these can be realized by using Content Marketing. This Community Service aims to provide knowledge and understanding to Business Administration Study Program students regarding Content Marketing for Beginners in developing businesses. This service activity focuses on Content Marketing Socialization material for Beginners in Developing Businesses for Business Administration Students, especially Class of 2023 students, Faculty of Social Sciences and Law, Makassar State University. From the results of this evaluation, it can be seen that the majority of socialization participants strongly agree with the evaluation results of socialization activities and can feel the benefits very well. Understanding the optimal use of Content Marketing for Beginners in Developing a Business will provide benefits for students.
Co-Authors Aina, Asri Nur Andi Muhammad Rivai Aris Baharuddin Asmaul Husnah Nasrullah Darman Manda Manda Dyan Paramitha Darmayanti Faizah Khaeruddin Nurul Aliah Siti Syarifah Wafiqah Wardah Sulmiah Sulmiah Yusi Irensi Seppa