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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Economic, Management, Accounting and Technology (JEMATech) EQIEN - JURNAL EKONOMI DAN BISNIS MABIS: Manajemen dan Bisnis Jurnal Ilmiah Edunomika (JIE) Methosika: Jurnal Akuntansi dan Keuangan Methodist JURNAL ILMIAH MAKSITEK JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Jurnal Ekuilnomi Jurnal Visi Pengabdian Kepada Masyarakat Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal Pengabdian Ahmad Yani Jurnal Pengabdian Masyarakat Bangsa Journal of Economic and Business (JEB) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki
Martin Luter Purba
Universitas HKBP Nommensen
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Journal : JURNAL ILMIAH SIMANTEK

 1 
PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPATU LOKAL MEREK COMPASS WISNU YUSDITARA; HANNA MEILANI DAMANIK; MARTIN LUTER PURBA; HENDRIK E.S. SAMOSIR
JURNAL ILMIAH SIMANTEK Vol 6 No 2 (2022): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

This study aims to see how the influence of brand image and promotion to influence consumer purchasing decisions on local shoes brand Compass. This study uses a snowball sampling method on respondents aged 20-34 years in the city of Medan. The results of the study conclude that the brand image built by Compass has a positive impact on increasing purchasing decisions for Compass brand shoes, it means that the positive influence caused is not visible. The promotion variable carried out by Compass has a positive impact on increasing purchasing decisions for branded shoe products, the impact of this promotion also significantly affects the decisions of potential consumers.
Co-Authors Ade R.Y. Yanti Nababan Christnova Hasugian Dameria Sofyana Br Napitupulu Dameria Sofyana Br Napitupulu demak sinta buulolo Elvis F Purba Esty Pudyastuti Hanna M. Damanik Hanna Meilani Damanik Hasrul Siregar Hendrik E. S Samosir Hendrik E.S Samosir Hendrik E.S Samosir Hendrik E.S Samosir Hendrik E.S Samosir Hendrik E.S. Samosir Hendrik E.S. Samosir HENDRIK E.S. SAMOSIR Hendrik ES Samosir Hendrik Samosir IMELDA SITINJAK junfikar Zalukhu Jusmer Sihotang Jusmer Sihotang Jusmer Sihotang Manatap Berliana Lumban Gaol maxwel Hedwilliams Manalu Meiline Sihombing Meli Sukawati Ujung Nancy Nopeline Nancy Nopeline Norita Rosledy Sihombing Santa Brigita Lasmaria Hutagalung Titin Pesta Sihombing Wisnu Yusditara Yatatema Zai Yunita Nainggolan Yusditara, Wisnu Zefry Nainggolan