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All Journal Indonesian Community Empowerment Journal Enigma in Education Enigma in Cultural Jurnal Public Administration, Business, and Rural Development Planning
Donna Ikranova Febrina
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Other

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STRATEGI PEMASARAN MOBIL SEKEN DI CV AUTO CLASS PERSADA PADANG Bernadetta Sakoikoi; Donna Ikranova Febrina; Mellati Mandasari
Jurnal Public Administration, Business and Rural Develoment Planning Vol 4 No 2 (2022): Jurnal Public Administration, Business and Rural Development Planning
Publisher : Jurnal Public Administration, Business and Rural Development Planning

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Abstract

The aims of this research are: 1) To find out the marketing strategy in CV Auto Class Persada Padang. This research was conducted using descriptive qualitative research methods. Resources obtained from CV Auto Class Persada Padang. Methods of data collection using interviews, observation, document analysis. The results of the research that the authors get are 1) The marketing strategy at CV Auto Class Persada Padang is a) the mindset that is applied to improve the quality of coordination in the marketing team. b) searching for data through observations and interviews conducted to the intended target market, is useful for knowing tastes and purchasing power. c) Determining market positioning (Marketing Positioning) many things can be done by companies such as providing competitive prices and many more efforts that can be made to win the hearts of customers. d) This marketing mix has a very important role for the success of a company's business in general and in the field of marketing in particular. e) Budgeting is an important part of planning a realistic and controllable marketing strategy. From the conclusions above, it is suggested the following: 1) To maintain the condition of CV in order to remain in a favorable position, it is better for CV Auto Class Persada Padang to support marketing strategy by carrying out stages including: improving the quality of coordination within the marketing team, utilizing technological advances to be closer to the customer.
IMPLEMENTASI SISTEM INFORMASI MANAJEMEN PADA SUB BAGIAN PELAYANAN KAPAL DI PT. PELABUHAN INDONESIA II (PERSERO) CABANG TELUK BAYUR Mayang Arta Kencana; Yeni M Noer; Donna Ikranova Febrina
Jurnal Public Administration, Business and Rural Develoment Planning Vol 5 No 1 (2023): Jurnal Public Administration, Business and Rural Development Planning
Publisher : Jurnal Public Administration, Business and Rural Development Planning

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The results of the research in this study are : 1) the Implementation Of Management Information System In The Ship Service Sub Section at PT. Pelabuhan Indonesia II (Persero) Teluk Bayur Branch has used computerization in this case in the form of an application called SIMOPEL in its implementation includes several stages starting with the data collection stage, processing data using a SIMOPEL application, then producing output in the form of information or reports to management that are useful in decision making. Form the three stages it is known that the data input process often experiences problems, so that all service realization must be delayed for a while. 2) the factors that affect the Implementation Of Management Information System In The Ship Service Sub Section at PT. Pelabuhan Indonesia II (Persero) Teluk Bayur Branch are system errors and less extensive internet coverage, causing all implementation processes to be delayed and carried out manually. Based on the results of the research above, suggestions that the autor can propose are: 1) Continue to improve facilities and infastructure to support Implementation activities in the company. And improve each system at the stages of the existing procedures in the SIMOPEL application. 2) Improve the system on the application and the range of internet communication so that the Implementation Of Management Information System can operate properly.
PENGEMBANGAN PARIWISATA BERBASIS MASYARAKAT DI DESA TUA PEJAT KECAMATAN SIPORA UTARA KABUPATEN KEPULAUAN MENTAWAI Yenni Jufri; Donna Ikranova Febrina; Mernawati Mernawati
Jurnal Public Administration, Business and Rural Develoment Planning Vol 3 No 1 (2021): Jurnal Public Administration, Business and Rural Development Planning
Publisher : Jurnal Public Administration, Business and Rural Development Planning

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Tourism is a source of income that can be continually updated and rejuvenated, this form of rejuvenation of tourist areas can be in the form of renovations, and regular maintenance, therefore tourism is an important investment in the non-oil and gas sector for Indonesia. Tourism which is a future economic investment will automatically facilitate the circulation of goods and services in tourist attractions. Furthermore tourism will enhance national economic stability, but of course the success in tourism development as above will be felt if the supporting factors are well prepared. Tourism potential that is high in the Mentawai Islands Regency region should be optimized, not only seen as a potential regional income, but as an effort to preserve regional culture that has begun to be abandoned. As one of the main motivators of industrial development, tourism in the Mentawai Islands district government needs a good role to manage and market tourism products so that they can become a potential source of income for the region. Through various policy breakthroughs, it is expected that regional governments will be able to embrace various stakeholders for the sustainability of a competitive and sustainable tourism industry based on community empowerment.
Policy Implementation Analysis: Examining the Effectiveness of Jambi's Teacher Certification Program Haesdhona; Mukti Diapepin; Donna Ikranova Febrina; Mardiansyah; Hamirul
Enigma in Education Vol. 2 No. 2 (2024): Enigma in Education
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/edu.v2i2.75

Abstract

Teacher quality is crucial for improving education outcomes. Indonesia introduced the Teacher Certification Program (Sertifikasi Guru) in 2005 to enhance teacher professionalism. This study investigates the program's effectiveness in Jambi Province by analyzing its impact on teacher competencies, teaching practices, and student learning outcomes. This mixed-methods study involved 300 certified and 300 non-certified teachers in Jambi Province. Quantitative data were collected through questionnaires and student achievement records, analyzed using descriptive statistics, t-tests, and regression analysis. Qualitative data were gathered through interviews with 30 teachers, 10 school principals, and 5 education officials, and analyzed thematically. Certified teachers exhibited significantly higher pedagogical knowledge, subject matter knowledge, and classroom management skills than non-certified teachers. They were also more likely to employ active learning and student-centered approaches. However, the impact on student learning outcomes was modest. In conclusion, Jambi's Teacher Certification Program successfully improved teacher competencies and teaching practices. However, further efforts are needed to enhance its impact on student learning outcomes. Recommendations include strengthening the program's focus on practical application, providing ongoing professional development, and increasing school-level support for effective teaching.
Building Entrepreneurial Capacity: The Role of Publicly Funded Training Programs in Empowering MSMEs in Dharmasraya, Indonesia Mukti Diapepin; Donna Ikranova Febrina; Joko Sunaryo; Yulia Wiji Astika; Nova Elsyra; Teta Wismar; Hamirul
Indonesian Community Empowerment Journal Vol. 4 No. 2 (2024): Indonesian Community Empowerment Journal
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/icejournal.v4i2.61

Abstract

Micro, small, and medium enterprises (MSMEs) are vital to the Indonesian economy, especially in rural areas like Dharmasraya. This community service project aimed to empower MSMEs by building their entrepreneurial capacity through publicly funded training programs. Using a participatory action research approach, a needs assessment was conducted with 100 MSME owners in Dharmasraya to identify challenges and training needs. Based on the findings, workshops and mentoring sessions were designed and delivered, focusing on financial literacy, marketing strategies, digital literacy, and business plan development. The training program significantly improved participants' understanding of key business concepts, including financial management, marketing, and digital tools. Participants also showed increased confidence in managing and growing their businesses. The program fostered a sense of community and peer learning among MSME owners. In conclusion, publicly funded training programs are crucial for building entrepreneurial capacity and empowering MSMEs in Dharmasraya. This initiative highlights the effectiveness of participatory approaches in addressing community needs and fostering sustainable economic development.
The Influence of Minangkabau Indigenous Values on Entrepreneurial Orientation and Business Performance in Padang, Indonesia Mukti Diapepin; Donna Ikranova Febrina
Enigma in Cultural Vol. 2 No. 2 (2024): Enigma in Cultural
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/cultural.v2i2.74

Abstract

This study investigates the relationship between Minangkabau indigenous values, entrepreneurial orientation (EO), and business performance among entrepreneurs in Padang, Indonesia. Minangkabau culture, with its matrilineal system and emphasis on community and entrepreneurship, provides a unique context to explore how cultural values influence business practices. A quantitative survey was conducted with 300 entrepreneurs in Padang, measuring their adherence to Minangkabau values, EO dimensions (innovativeness, proactiveness, and risk-taking), and business performance (financial and non-financial). Data were analyzed using structural equation modeling (SEM). The findings reveal that Minangkabau values significantly influence EO, with a strong positive relationship between these values and the dimensions of innovativeness and proactiveness. Furthermore, EO was found to be a significant predictor of both financial and non-financial business performance. In conclusion, this study highlights the importance of cultural values in shaping entrepreneurial behavior and business success. The findings suggest that Minangkabau values foster an entrepreneurial spirit that drives business performance in Padang. This research contributes to the understanding of culture's role in entrepreneurship and provides valuable insights for entrepreneurs, policymakers, and researchers in Indonesia and other culturally rich contexts.
Co-Authors Astika, Yulia Wiji Bernadetta Sakoikoi Ha Esdhona Hamirul Joko Sunaryo Mardiansyah Mayang Arta Kencana Mellati Mandasari Mernawati Mernawati Mukti Diapepin Nova Elsyra Wismar, Teta Yeni M Noer Yenni Jufri