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Pengaruh Brand Image, Brand Love dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Produk Skincare Scarlett Whitening Siti Masita; Kustoro Budiarta
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4625

Abstract

This study aims to determine the Influence of Brand Image, Brand Love and Word Of Mouth on Consumer Purchase Decisions of Scarlett Whitening Skincare Products. The population in this study is all consumers Scarlett Whitening whose sample size in this study is 120 peoples. The data analysis technique used Multiple Linear Analysis, the sampling technique using Purposive Sampling. The results show that (1) There is a positive and significant influence between Brand Image on Consumer Purchase Decisions of Scarlett Whitening Skincare products, (2) There is a positive and significant influence between Brand Love on Consumer Purchase Decisions of Scarlett Whitening Skincare products, (3) There is a positive and significant influence between Word Of Mouth on Consumer Purchase Decisions of Scarlett Whitening Skincare, (4) There is a positive and significant influence between Brand Image, Brand Love, and Word Of Mouth on Consumer Purchase Decisions of Scarlett Whitening Skincare products.
Analisis Perbandingan Motivasi Kerja Antara Driver Ojek Online Gojek Dan Driver Ojek Online Grab Di Kota Medan Menurut Teori Kebutuhan Maslow Rendy fachridan; Kustoro Budiarta
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5942

Abstract

The online motorcycle taxi profession has grown rapidly in Indonesia, becoming a job choice for many people due to its time flexibility and attractive earning opportunities. However, drivers face challenges related to revenue, well-being, and relationships with platform companies. With the Maslow Needs Theory approach, this study aims to analyze the comparison of work motivation between Gojek and Grab online motorcycle taxi drivers in Medan City using the Maslow Needs Theory approach. Data was collected in October 2024 through a quantitative method with a questionnaire distributed to 100 drivers from each platform using accidental sampling techniques. This study measures the five basic needs in Maslow's Theory, namely physiological, security, social, rewarding, and self-actualization needs. Data analysis uses the Independent T-Test with the help of SPSS The results showed that there were no significant differences in physiological, safety, social, rewarding, and self-actualization needs between the two driver groups. These results show that the fulfillment of needs in the five levels of Maslow's Needs Theory plays an important role in influencing the work motivation of online motorcycle taxi drivers. The implication of these findings is that online motorcycle taxi service providers, such as Gojek and Grab, can improve driver motivation and performance with policies that support the fulfillment of driver needs according to Maslow's theory of needs.
Pengaruh Human Capital dan Organizational Justice Terhadap Kinerja Karyawan Bisnis dan Syariah PT. Bank Sumut Kantor Pusat Zulkarnaen Zulkarnaen; Kustoro Budiarta
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.5916

Abstract

This study aims to determine the effect of Human Capital and Organizational Justice on the performance of Business and Sharia employees at PT. Bank SUMUT Head Office, both partially and simultaneously. The background of this research is based on the importance of human resource quality and the application of Organizational Justice in creating optimal employee performance within a competitive banking environment. This research employs a quantitative method with an associative approach. Data were collected through questionnaires distributed to 100 employees and analyzed using multiple linear regression tests, t-tests, and F-tests. The results showed that Human Capital has a positive and significant effect on employee performance, indicated by a t-count value of 4.316 > t-table 1.984 with a significance of 0.000 < 0.05. Similarly, Organizational Justice has a positive and significant effect on employee performance with a t-count value of 3.741 > t-table 1.984 and a significance of 0.000 < 0.05. Simultaneously, both variables positively and significantly affect employee performance with an F-count value of 112.022 > F-table 3.09 and a significance of 0.000 < 0.05. These findings indicate that the optimal development of Human Capital and the effective implementation of Organizational Justice can significantly enhance employee performance.
Pengaruh Brand Awareness, Persepsi Harga Dan Spesifikasi Produk Terhadap Keputusan Pembelian Sepeda Motor Di Astra Honda Motor Aek Kanopan Abdan Abdan Masykuri Tanjung; Kustoro Budiarta
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3960

Abstract

Persaingan bisnis di industri otomotif yaitu sepeda motor khususnya honda yang ketat membuat perusahaan tidak hanya fokus menjual mempromosikan produk tetapi juga penting untuk menjaga dan mengelola kesadaran merek, spesifikasi dan harga sebuah sepeda motor. Apalagi di 2024 sepeda motor honda mempunyai masalah pada rangka sepeda motor mereka yang sering patah. Tujuan penelitian ini adalah untuk menaganilis dan mengatahui pengaruh brand awareness, persepsi harga dan spesifikasi produk serta dampaknya ke keputusan pembelian sepeda motor. Metode penelitian ini termasuk dalam jenis penelitian kuantitatif dengan pendekatan kausalitas, serta menyebar angket sebanyak 120 responden yang bertujuan untuk mengukur dan menganalisis pengaruh variabel-variabel independen, yaitu brand awareness, persepsi harga, dan spesifikasi produk, terhadap variabel dependen, yaitu keputusan pembelian sepeda motor. Hasil penelitian ini dapat disimpulkan bahwasannya brand awareness berpengaruh positif dan signifikan pada keputusan pembelian di astra honda motor aek kanopan. Dimana hasil penelitian sejalan terhadap penelitian sebelumnya yang dilakukan oleh husnawati (2017) tentang “ pengaruh brand awareness dan persepsi kualitas terhadap buying decision sepeda motor honda”. Hasil penelitian menunjukan brand awareness dan persepsi kualitas secara simultan berpengaruh signifikan terhadap keputusan pembelian. Brand awareness yang baik suatu keunggulan kompetitif bagi sebuah bisnis. Brand awareness juga adalah kunci keberhasilan. Bersama-sama membuktikan bahwa brand awareness, persepsi harga, dan spesifikasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian di astra honda motor aek kanopan.
Pengembangan bahan ajar digital berbasis studi kasus untuk meningkatkan minat dan hasil belajar ekonomi siswa kelas X SMK Sinar Husni 1 Veni Oktapiani Putri Harahap; Saidun Hutasuhut; Kustoro Budiarta
SCHOULID: Indonesian Journal of School Counseling Vol. 10 No. 2 (2025): SCHOULID: Indonesian Journal of School Counseling
Publisher : Indonesian Counselor Association (IKI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23916/086105011

Abstract

Rendahnya minat dan hasil belajar siswa pada mata pelajaran ekonomi menunjukkan perlunya inovasi bahan ajar yang kontekstual dan berbasis teknologi. Penelitian ini bertujuan mengembangkan bahan ajar digital berbasis studi kasus untuk meningkatkan minat dan hasil belajar ekonomi siswa kelas X AKL di SMK BM Sinar Husni 1. Penelitian menggunakan metode Research and Development (R&D) dengan model pengembangan 4D (define, design, develop, disseminate). Instrumen penelitian meliputi angket, tes, wawancara, dan observasi, dengan analisis uji validitas, reliabilitas, prasyarat, serta uji hipotesis menggunakan SPSS 25. Hasil penelitian menunjukkan bahwa bahan ajar dinilai layak oleh ahli materi, media, desain, guru, serta uji coba siswa pada berbagai skala, dengan skor rata-rata berada pada kategori tinggi. Uji efektivitas memperlihatkan peningkatan signifikan pada minat belajar (M = 105,90) dibandingkan kelas kontrol (M = 83,09; p < 0,05; d = 2,71) dan pada hasil belajar (M = 90,73) dibandingkan kelas kontrol (M = 82,60; p < 0,05; d = 1,96). Temuan ini mengindikasikan bahwa bahan ajar digital berbasis studi kasus tidak hanya layak, tetapi juga efektif dalam menumbuhkan minat dan meningkatkan capaian belajar siswa. Penelitian ini berimplikasi pada perlunya pemanfaatan media digital interaktif yang relevan dengan konteks nyata siswa sebagai strategi pembelajaran di SMK, serta membuka peluang penelitian lanjutan pada mata pelajaran dan jenjang pendidikan lain untuk memperluas validitas temuan.
Pengaruh Struktur Modal Terhadap Nilai Perusahaan dengan Profitabilitas sebagai Variabel Intervening pada Perusahaan Sektor Industri yang Terdaftar dii Bursa Efek Indonesia Periode 2021-2023 Gokma Gultom; Kustoro Budiarta
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4533

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh struktur modal terhadap nilai perusahaan dengan Profitabilitas sebagai variabel intervening pada perusahaan sektor industri yang terdaftar di bursa efek Indonesia selama periode 2021-2023.  Penelitian ini merupakan penelitian kuantitatif yang menggunakan data sekunder yang diperoleh dari Bursa Efek Indonesia (BEI). Pengambilan sampel menggunakan purposive sampling terdapat 49 perusahaan yang dijadikan sampel dalam penelitian ini. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis data panel dan analisi jalur dalam pengujian hipotesis dengan menggunakan software Eviews 12. Hasil penelitian ini menunjukkan bahwa struktur modal dan Profitabilitas berpengaruh positif dan signifikan terhadap nilai perusahaan, dan Profitabilitas mampu memediasi struktur modal terhadap nilai perusahaan. Penelitian ini menunjukkan bahwa struktur modal dapat dijadikan oleh investor sebagai acuan dalam pengambilan keputusan investasi. Penelitian ini juga menunjukkan struktur modal berpengaruh terhadap Profitabilitas yang diamana secara tidak langsung juga meningkatkan nilai perusahaan.
Pengaruh Brand Image, Brand Love dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Produk Skincare Scarlett Whitening Siti Masita; Kustoro Budiarta
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4625

Abstract

This study aims to determine the Influence of Brand Image, Brand Love and Word Of Mouth on Consumer Purchase Decisions of Scarlett Whitening Skincare Products. The population in this study is all consumers Scarlett Whitening whose sample size in this study is 120 peoples. The data analysis technique used Multiple Linear Analysis, the sampling technique using Purposive Sampling. The results show that (1) There is a positive and significant influence between Brand Image on Consumer Purchase Decisions of Scarlett Whitening Skincare products, (2) There is a positive and significant influence between Brand Love on Consumer Purchase Decisions of Scarlett Whitening Skincare products, (3) There is a positive and significant influence between Word Of Mouth on Consumer Purchase Decisions of Scarlett Whitening Skincare, (4) There is a positive and significant influence between Brand Image, Brand Love, and Word Of Mouth on Consumer Purchase Decisions of Scarlett Whitening Skincare products.
Analisis Perbandingan Motivasi Kerja Antara Driver Ojek Online Gojek Dan Driver Ojek Online Grab Di Kota Medan Menurut Teori Kebutuhan Maslow Rendy fachridan; Kustoro Budiarta
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5942

Abstract

The online motorcycle taxi profession has grown rapidly in Indonesia, becoming a job choice for many people due to its time flexibility and attractive earning opportunities. However, drivers face challenges related to revenue, well-being, and relationships with platform companies. With the Maslow Needs Theory approach, this study aims to analyze the comparison of work motivation between Gojek and Grab online motorcycle taxi drivers in Medan City using the Maslow Needs Theory approach. Data was collected in October 2024 through a quantitative method with a questionnaire distributed to 100 drivers from each platform using accidental sampling techniques. This study measures the five basic needs in Maslow's Theory, namely physiological, security, social, rewarding, and self-actualization needs. Data analysis uses the Independent T-Test with the help of SPSS The results showed that there were no significant differences in physiological, safety, social, rewarding, and self-actualization needs between the two driver groups. These results show that the fulfillment of needs in the five levels of Maslow's Needs Theory plays an important role in influencing the work motivation of online motorcycle taxi drivers. The implication of these findings is that online motorcycle taxi service providers, such as Gojek and Grab, can improve driver motivation and performance with policies that support the fulfillment of driver needs according to Maslow's theory of needs.
Analysis of Herding Behavior on Post-Initial Public Offering (IPO) Shares in Indonesia Stock Exchange 2020-2022 Mhd. Fachri Akbar Nasution; Kustoro Budiarta
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8489

Abstract

This study aimed to investigate the existence of herding behavior in post-Initial Public Offering (IPO) stocks listed on the Indonesia Stock Exchange from 2020 to 2022. The research utilized the Cross-Sectional Absolute Deviation (CSAD) model to detect herding behavior. The population used in the research consisted of all companies that conducted an Initial Public Offering (IPO), with a sample of 164 companies conducting IPOs during the 2020-2022 period. Data collection techniques used daily closing stock price data and market closing price data for 30 days of observation, which were processed statistically using regression analysis and hypothesis testing with t-tests and determinant coefficients. The research results showed that there was no evidence of herding behavior during the observation period, as indicated by a non-linear, negative, and non-significant relationship between the dispersion value (CSAD) and squared market return (Rmt²). This indicated that investors tended to act rationally in making investment decisions on post-IPO shares.
Pengaruh Brand Image, Kualitas Pelayanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Di Restoran Garuda Pattimura Kota Medan Abdillah Satia; Kustoro Budiarta
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1447

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Brand image, Kualitas Pelayanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Di Restoran Garuda Pattimura Kota Medan. Metode penelitian dengan pendekatan kuantitatif. Populasi penelitian ini adalah semua pelanggan yang telah membeli produk lebih dari sekali di Restoran Garuda Pattimura dengan jumlah sampel 120 responden yang diambil dengan teknik purposive sampling. Analisis data yang digunakan adalah Analisis Jalur. Data Penelitian dikumpulkan menggunakan kuesioner dengan hasil penelitian: (1).Terdapat Pengaruh yang positif dan signifikan antara Brand image Terhadap Kepuasan Pelanggan; (2).Terdapat Pengaruh yang positif dan signifikan antara Brand image Terhadap Loyalitas Pelanggan; (3).Terdapat Pengaruh yang positif dan signifikan antara Kualitas Pelayanan Terhadap Kepuasan Pelanggan; (4).Terdapat Pengaruh yang positif dan signifikan antara Kualitas Pelayanan Terhadap Loyalitas Pelanggan; (5).Terdapat Pengaruh yang positif dan signifikan antara Kepuasan Pelanggan Terhadap Loyalitas Pelanggan; (6).Terdapat Pengaruh yang positif dan signifikan antara Brand image Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan; (7).Terdapat Pengaruh yang positif dan signifikan antara Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan.
Co-Authors Abdan Abdan Masykuri Tanjung Abdillah Satia Ahmad Hidayat Andri Zainal Dedy Ansari Harahap Diana Hasyim Dita Amanah Dita Amanah Edison Edison Gokma Gultom Handayani, Fitri Hutasuhut, Saidun Mhd. Fachri Akbar Nasution Nurul Wardani Lubis Opy Triansyah Putri Enjelita Munthe Rahmadana, Muhammad Fitri Rendy fachridan Riza Indriani Sienny Sienny Siti Masita Suharianto , Joko Veni Oktapiani Putri Harahap Wan Ridha Khairuna Zulkarnaen Zulkarnaen