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Budiarta, Kustoro
Universitas Negeri Medan
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Pengaruh Brand Image, Brand Love dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Produk Skincare Scarlett Whitening Siti Masita; Kustoro Budiarta
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4625

Abstract

This study aims to determine the Influence of Brand Image, Brand Love and Word Of Mouth on Consumer Purchase Decisions of Scarlett Whitening Skincare Products. The population in this study is all consumers Scarlett Whitening whose sample size in this study is 120 peoples. The data analysis technique used Multiple Linear Analysis, the sampling technique using Purposive Sampling. The results show that (1) There is a positive and significant influence between Brand Image on Consumer Purchase Decisions of Scarlett Whitening Skincare products, (2) There is a positive and significant influence between Brand Love on Consumer Purchase Decisions of Scarlett Whitening Skincare products, (3) There is a positive and significant influence between Word Of Mouth on Consumer Purchase Decisions of Scarlett Whitening Skincare, (4) There is a positive and significant influence between Brand Image, Brand Love, and Word Of Mouth on Consumer Purchase Decisions of Scarlett Whitening Skincare products.
Analisis Perbandingan Motivasi Kerja Antara Driver Ojek Online Gojek Dan Driver Ojek Online Grab Di Kota Medan Menurut Teori Kebutuhan Maslow Rendy fachridan; Kustoro Budiarta
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5942

Abstract

The online motorcycle taxi profession has grown rapidly in Indonesia, becoming a job choice for many people due to its time flexibility and attractive earning opportunities. However, drivers face challenges related to revenue, well-being, and relationships with platform companies. With the Maslow Needs Theory approach, this study aims to analyze the comparison of work motivation between Gojek and Grab online motorcycle taxi drivers in Medan City using the Maslow Needs Theory approach. Data was collected in October 2024 through a quantitative method with a questionnaire distributed to 100 drivers from each platform using accidental sampling techniques. This study measures the five basic needs in Maslow's Theory, namely physiological, security, social, rewarding, and self-actualization needs. Data analysis uses the Independent T-Test with the help of SPSS The results showed that there were no significant differences in physiological, safety, social, rewarding, and self-actualization needs between the two driver groups. These results show that the fulfillment of needs in the five levels of Maslow's Needs Theory plays an important role in influencing the work motivation of online motorcycle taxi drivers. The implication of these findings is that online motorcycle taxi service providers, such as Gojek and Grab, can improve driver motivation and performance with policies that support the fulfillment of driver needs according to Maslow's theory of needs.
Pengaruh Human Capital dan Organizational Justice Terhadap Kinerja Karyawan Bisnis dan Syariah PT. Bank Sumut Kantor Pusat Zulkarnaen Zulkarnaen; Kustoro Budiarta
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.5916

Abstract

This study aims to determine the effect of Human Capital and Organizational Justice on the performance of Business and Sharia employees at PT. Bank SUMUT Head Office, both partially and simultaneously. The background of this research is based on the importance of human resource quality and the application of Organizational Justice in creating optimal employee performance within a competitive banking environment. This research employs a quantitative method with an associative approach. Data were collected through questionnaires distributed to 100 employees and analyzed using multiple linear regression tests, t-tests, and F-tests. The results showed that Human Capital has a positive and significant effect on employee performance, indicated by a t-count value of 4.316 > t-table 1.984 with a significance of 0.000 < 0.05. Similarly, Organizational Justice has a positive and significant effect on employee performance with a t-count value of 3.741 > t-table 1.984 and a significance of 0.000 < 0.05. Simultaneously, both variables positively and significantly affect employee performance with an F-count value of 112.022 > F-table 3.09 and a significance of 0.000 < 0.05. These findings indicate that the optimal development of Human Capital and the effective implementation of Organizational Justice can significantly enhance employee performance.
Co-Authors Ahmad Hidayat Andri Zainal Dedy Ansari Harahap Diana Hasyim Dita Amanah Dita Amanah Edison Edison Gokma Gultom Handayani, Fitri Nurul Wardani Lubis Opy Triansyah Rahmadana, Muhammad Fitri Rendy fachridan Riza Indriani Sienny Sienny Siti Masita Suharianto , Joko Zulkarnaen Zulkarnaen