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Journal : Jurnal Komtekinfo

The Multi Attribute Utility Theory (Death) Method In The Decision Of The Distributor Distributor Selection (Metode Multi Attribute Utility Theory (Maut) Dalam Keputusan Pemilihan Distributor Barang) Ritna Wahyuni; Sarjon Defit; Gunadi Widi Nurcahyo
Jurnal KomtekInfo Vol. 7 No. 2 (2020): Komtekinfo
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.602 KB) | DOI: 10.35134/komtekinfo.v7i2.69

Abstract

Distributors are intermediaries who distribute products from factories to retailers. While the distributor of goods is the distributor of goods from factories to shops that need these goods. Incorrect selection of distributors can interfere with the sales process at the store. To improve the quality and quality of a store, it requires the best distributor of goods. This study aims to determine the best distributor of goods. The method used is the Multi Attribute Utility Theory (MAUT) of distributor data at the Padang Luar Sundanese Convenience Store. The data processed in this study consisted of a number of distributor data selected by the Multipurpose Store. From some of the distributor data, the Decision Support System is very necessary in the selection of distributors who aim for the selection of appropriate alternative decisions. The selection of distributors uses 15 samples of distributor data and 5 criteria data that are used as the basis for selecting distributors, namely quality of goods, affordable prices, strategic locations, service responses, and giving bonuses. The results of testing on this method obtained an accuracy rate of 86.67% of the right distributors and in accordance with the realization of the UI data. So this research is very suitable in choosing the best distributor. From the test results, it has got the 5 best distributors by assigning a weight of 11.50 to the best distributor, so the criteria set by the All-Round Shop can be used as a reference in the selection of distributors of goods.
Website Designing As A Media For Promotion And Information On Karang Setio Batik(Perancangan Website Sebagai Media Promosi Dan Informasi Pada Batik Karang Setio) Firdaus; Nico Alvio Maiyendra; Ritna Wahyuni
Jurnal KomtekInfo Vol. 7 No. 2 (2020): Komtekinfo
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1208.101 KB) | DOI: 10.35134/komtekinfo.v7i2.72

Abstract

Ads that will be created and displayed must have a good, unique appearance that can attract the attention of consumers and be dynamic in accordance with the fields managed by the company. Website as a medium of promotion and information has enormous benefits. First, consumers do not need to come directly to the store to see and choose the items they want to buy. Second, in terms of financial consumers can save costs incurred, if the store location is far away. The product ordering target is stronger, not only for certain regions. There is no promotion done by Karang Setio Batik Studio, either in the promotion of television advertising, radio or website, making this household industry less well known and visited by many people. And also in the transaction process is still manually with the opportunity to come to the store. Because it needs to be overcome by promoting and providing information using promotional media and website-based information, and also makes it easier to conduct transactions between stores and customers. And it can be concluded that the old system used is not effective and will cause the process carried out will take time and place so that makes employee performance less efficient and effective and results in reports that are not accurate and accurate. This research was conducted by applying a framework or research method that starts from identification of problems, problem analysis, set goals, study literature, collecting data, system design, system testing, and system implementation. By utilizing the development of technology and functions of internet promotion and website-based information as one of the marketing strategies in business development at Karang Karang Setio.