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All Journal Publikasi Pendidikan Jurnal E-Bis: Ekonomi Bisnis Journal of Social Science jurnal syntax admiration GANESHA: Jurnal Pengabdian Masyarakat Jurnal Telangke Ilmu Komunikasi (Telangke) SENTRI: Jurnal Riset Ilmiah Padma: Jurnal Pengabdian Kepada Masyarakat DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Sosial dan Sains Jurnal Pendidikan Indonesia (Japendi) Journal of Social Science Riwayat: Educational Journal of History and Humanities Jurnal Spektrum Komunikasi HUMANIORASAINS
Surianto Surianto
Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Humaniora, Universitas Bunda Mulia, Indonesia
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Journal : jurnal syntax admiration

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The Influence of Host Attractiveness and TV Programs on Interest in Watching Net.Tv (Case Study of Desta in the Main Hakim Sendiri) Surianto Surianto; Freddy Denis Khang
Jurnal Syntax Admiration Vol. 5 No. 6 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i6.1198

Abstract

The purpose of this study was to determine the attractiveness of Desta and the ‘Main Hakim Sendiri' program had an effect on viewing interest. This study used quantitative-survey method. Survey research method is a type of method carried out by obtaining factual, actual, and systematic information on certain population facts. The survey also obtained information from some respondents who are representative of a population. The research was carried out in the Jabodetabek area so that the wide reach made it easier for researchers to be able to research people who knew the ‘Main Hakim Sendiri ' program. The population taken in this study is in the form of Indonesian people, both men and women and live in Jakarta, Bogor, Depok, Tangerang, or Bekasi with an infinite number. The results of the T test (partial) show that the variables "host attractiveness" (X1) and "tv program" (X2) significantly positively affect viewing interest (Y), which means that the more attractive Desta is as a host and the better the quality of television programs, the higher the audience's interest in watching. In addition, the results of the F test (simultaneous) also revealed that the two variables simultaneously had a significant positive effect on viewing interest, so the hypothesis that "host attractiveness" and "tv program" had a significant positive effect on viewing interest was accepted, while the opposite hypothesis was rejected.
Pengaruh Beby Tsabina sebagai Brand Ambassador dan Harga terhadap Keputusan Pembelian Barenbliss Surianto Surianto; Marsella Valentina
Jurnal Syntax Admiration Vol. 5 No. 7 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i7.1258

Abstract

The purpose of this study is to calculate the impact of Barenbliss brand ambassadors on consumer propensity to buy products, identify how price affects consumer choices in buying Barenbliss products, and find out how much price and Beby Tsabina as brand ambassadors influence people's choices to buy Barenbliss products. This research method uses a survey approach developed through the use of questionnaires prepared based on literature and statement items. The results were, first, that the brand ambassador (X1) had a positive impact on the purchase decision (Y) on the Barenbliss brand, so the first hypothesis was accepted; second, the price (X2) also has a positive impact on the purchase decision (Y) on the Barenbliss brand, so the second hypothesis is accepted; and third, simultaneously, brand ambassador (X1) and price (X2) positively impact the purchase decision (Y) on the Barenbliss brand, so the third hypothesis is accepted.
Co-Authors Budiyanto, Very Chelsea Gracia Clara, Yesica Yuliani Clarisa Rui Iswanto Denis Khang, Freddy Derhass, Gerry Hudera Freddy Denis Khang Gounady, Serenna Myrella Gracia Johana Henilia Yulita Ibrahim, Audi Arief Janeardie, Shannen Cleverin Johana, Gracia Kamila, Ahya Radiatul Manuel, Kho, Gerson Ralph Marsella Valentina Ongkohalim, Francis Timothy Rui Iswanto, Clarisa Shannen Cleverin Janeardie Steven Theodore Alexander Subandi, Zera Edenzwo Tetti Nauli Panjaitan Widjaja, Samuel Christian Wijaya, Brendi Yuliani Clara, Yesica Zera Edenzwo Subandi Zera Edenzwo Subandi