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Pengaruh Kepuasan Kerja Terhadap Komitmen Organisasi Karyawan di PT. Ib Ratna Intan Sari; Alda Ramadhika
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4699

Abstract

This study aims to determine the effect of job satisfaction on organizational commitment of employees of PT IB Sayati Bandung. The research method used is quantitative method. The population in this study were all employees of the production department of PT IB as many as 85 employees. The sampling technique used the total sampling method. Data collection through questionnaire distribution, while data analysis techniques using simple linear regression. The results of this study were obtained with a coefficient of determination (R2) of 15.1% of the job satisfaction variable on organizational commitment at PT. IB while the remaining 84.9% was influenced by other variables not examined in this study. It should be concluded that company leaders need to change the strategy of reducing working days because the results of the questionnaire with low scores are on the statement of job satisfaction with the wages received to retain employees so that employees still have a high level of organizational commitment.
ANALYSIS OF DIGITAL LITERACY IN IMPROVING THE PERFORMANCE OF VILLAGE APPARATUS IN PADASUKA VILLAGE KUTAWARINGIN Alda Ramadhika; Sri Maesin Mu'awaroh
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 2 (2025): Edisi September 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i2.612

Abstract

Abstract. This research focuses on analyzing how digital literacy plays a role in improving the performance of village officials in Padasuka Village. The main objective is to identify how the development of digital literacy of village officials and the things that influence it, and analyze its impact on the performance of village officials in providing services to the community. This research applies descriptive qualitative methods with data collection techniques through interviews, observations, and literature review, with data analysis methods through reduction, data presentation, and conclusion drawing. The unit of analysis of this research is the staff of the Padasuka Village office. The findings of this study reveal that digital literacy has been running well and has a positive impact on the performance of village officials in Padasuka Village, especially in improving village services, speeding up work, reducing and monitoring error rates, as well as making it easier to share information online. Although there are access limitations, as well as a lack of skills in the use of digital technology, there are also external factors from the community that lack awareness of the importance of digital literacy. In this case, the recommendation given is the need to maximize support from all parties, both the community and the central government.
Analisa Kepuasan Pelanggan Terkait Service Quality Makeup Artist: Vallen Beauty Shelvi Juwitasari; Alda Ramadhika
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5106

Abstract

In the rapidly growing beauty industry, customer satisfaction is a crucial indicator of the sustainability of Makeup Artist (MUA) service businesses. This phenomenon highlights the importance of analyzing service quality as a determining factor of customer loyalty. This study aims to (1) identify the level of customer satisfaction with the services provided by Vallen Beauty, and (2) analyze customer perceptions of service quality based on the five SERVQUAL dimensions. The study adopts the SERVQUAL theoretical framework, which includes the dimensions of tangibles, reliability, assurance, responsiveness, and empathy. The research method used is descriptive qualitative with a case study approach at Vallen Beauty. Data collection was carried out using three main techniques: in-depth interviews with the owner, staff, and loyal customers, supported by direct observation of the service process and documentation in the form of reviews and portfolio. The findings reveal a high level of customer satisfaction with Vallen Beauty’s services, which significantly contributes to customer loyalty and word-of-mouth recommendations. Customer perceptions of the five SERVQUAL dimensions are consistently positive, with reliability (consistent and timely results) and empathy (warm, personal approach) identified as the main strengths. Based on these findings, it is recommended that Vallen Beauty enhance the formal aspects of its services, such as building a customer database, designing a loyalty program, and proactively communicating product credibility to strengthen long-term customer relationships.
Pengaruh Disiplin Kerja dan Motivasi terhadap Kinerja Pegawai di SMK Negeri 5 Bandung Azfi Shafia Marwah Anandhita; Alda Ramadhika
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5145

Abstract

This study aims to analyse the influence of work discipline and motivation on employee performance at 5 Vocational High School Bandung. Work discipline and motivation are important factors in improving employee performance, especially in an educational environment. This research employs a quantitative method. The population in this study is teaching staff at 5 Vocational High School Bandung. The sample used is 98 people. The sampling technique used is nonprobability sampling with a census or total sampling type. The data source used in this study is primary data with research instrument used in form of a questionnaire via g-form which is distributed directly to respondents. The scale is the Likert scale. Analysis of data used is multiple linear analysis using SPSS software version 26. The results of the study indicate that work discipline has a positive effect on employee performance at 5 Vocational High School Bandung, and motivation also has a positive effect on employee performance. Simultaneously, work discipline and motivation positively influence employee performance at 5 Vocational High School Bandung. Work discipline and motivation contribute 57.4% to employee performance at 5 Vocational High School Bandung, while the remaining 42.6% is influenced by other factors not examined in this study.
Pengaruh Kualitas Pelayanan Kesehatan terhadap Kepuasan Pasien di Rumah Sakit Umum Bina Sehat Khoirunnisa, Sarah; Ramadhika, Alda
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i2.796

Abstract

This study aims to analyze the impact of healthcare service quality on patient satisfaction at Bina Sehat General Hospital. The research uses a quantitative approach with a survey method. Data were collected from a sample of 88 patients using a structured questionnaire. The dimensions of healthcare service quality examined include tangibility, reliability, responsiveness, assurance, and empathy. The results of the regression analysis indicate that healthcare service quality significantly influences patient satisfaction. Among the dimensions, assurance and empathy show the strongest positive correlation with patient satisfaction. The findings suggest that improvements in these areas are likely to enhance overall patient satisfaction. These efforts are expected to not only improve patient satisfaction but also contribute to the hospital’s reputation and patient loyalty.
PENGARUH BRAND AMBASSADOR IDOL K-POP NCT DREAM TERHADAP KEPUTUSAN PEMBELIAN TORTILLA TOSTOS DI KALANGAN NCTZEN DI KOTA BANDUNG Miranti Dwi Syah Putri, Tarina; Ramadhika, Alda
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 4 (2024): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i4.2024.1556-1562

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan mengevaluasi hubungan antara brand ambassador dan keputusan pembelian. Populasi dalam penelitian ini adalah para penggemar NCT Dream yang tinggal di Kota Bandung. Pendekatan ini menggabungkan teknik pengambilan sampel non-probabilitas dengan metode kuantitatif, purposive sampling adalah metode yang dipilih dan ukuran sampel sebanyak 100 responden. Data untuk penelitian ini dikumpulkan melalui kuesioner dan diolah melalui IBM SPSS versi 23 digunakan untuk analisis regresi linier sederhana. Brand ambassador (X) dan Keputusan pembelian (Y) adalah variabel yang digunakan dalam penelitian ini. Temuan penelitian menunjukkan bahwa brand ambassador secara signifikan positif mempengaruhi keputusan pembelian konsumen, yang ditunjukkan oleh nilai signifikan 0,000 0,05 dan nilai koefisien 0,454. Variabel brand ambassador (X) memiliki besaran kontribusi sebesar 20,6% terhadap variabel keputusan pembelian (Y). 
Pengaruh Disiplin Kerja dan Motivasi terhadap Kinerja Pegawai di SMK Negeri 5 Bandung Azfi Shafia Marwah Anandhita; Alda Ramadhika
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5332

Abstract

This study aims to analyse the influence of work discipline and motivation on employee performance at 5 Vocational High School Bandung. Work discipline and motivation are important factors in improving employee performance, especially in an educational environment. This research employs a quantitative method. The population in this study is teaching staff at 5 Vocational High School Bandung. The sample used is 98 people. The sampling technique used is nonprobability sampling with a census or total sampling type. The data source used in this study is primary data with research instrument used in form of a questionnaire via g-form which is distributed directly to respondents. The scale is the Likert scale. Analysis of data used is multiple linear analysis using SPSS software version 26. The results of the study indicate that work discipline has a positive effect on employee performance at 5 Vocational High School Bandung, and motivation also has a positive effect on employee performance. Simultaneously, work discipline and motivation positively influence employee performance at 5 Vocational High School Bandung. Work discipline and motivation contribute 57.4% to employee performance at 5 Vocational High School Bandung, while the remaining 42.6% is influenced by other factors not examined in this study.
Penerapan Literasi Digital Oleh Pegawai Dalam Meningkatkan Kepuasan Kerja: Studi Kasus Di Kpu Kabupaten Bandung Barat Sribanon, Mega; Ramadhika, Alda
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 3.D (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

Penelitian ini bertujuan untuk mengetahui tingkat literasi digital, proses adaptasi terhadap penggunaan teknologi digital, serta dampaknya terhadap kepuasan kerja pegawai di Komisi Pemilihan Umum (KPU) Kabupaten Bandung Barat. Pendekatan yang digunakan adalah pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui wawancara mendalam dengan tiga orang anggota KPU serta observasi langsung terhadap aktivitas digital pegawai. Hasil penelitian menunjukkan bahwa sebagian besar pegawai telah memiliki keterampilan dasar dalam penggunaan perangkat digital dan aplikasi kerja seperti Microsoft Office, Google Workspace, dan sistem informasi pemilu. Pegawai juga aktif berpartisipasi dalam ruang kolaborasi digital serta menunjukkan kemampuan berpikir kritis dan komunikasi yang baik dalam konteks daring. Namun, masih terdapat tantangan dalam adaptasi teknologi, terutama terkait pemerataan fasilitas digital dan pelatihan teknis yang belum merata. Proses adaptasi terhadap digitalisasi kerja memengaruhi tingkat kepuasan pegawai, khususnya dalam aspek pekerjaan itu sendiri, supervisi, serta hubungan kerja antarpegawai. Dukungan atasan, semangat kolaboratif, dan sistem kerja yang fleksibel menjadi faktor penting dalam membangun kepuasan kerja di era digital. Penelitian ini merekomendasikan perlunya program literasi digital yang terstruktur dan merata untuk meningkatkan kesiapan seluruh pegawai dalam menghadapi transformasi teknologi di lingkungan kerja.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Klien Pada Kantor Notaris & Ppat Yuyun Mintarsih, Sh., M.Kn Di Kabupaten Bandung Barat Agysta, Aulia Rahma; Ramadhika, Alda
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 3.D (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

Di era globalisasi dan kemajuan teknologi informasi yang pesat, kualitas pelayanan menjadi aspek krusial dalam keberhasilan sektor jasa, termasuk pada Kantor Notaris & PPAT. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan klien pada Kantor Notaris & PPAT Yuyun Mintarsih, S.H., M.Kn di Kabupaten Bandung Barat. Metode yang digunakan adalah kuantitatif dengan pendekatan regresi linier sederhana. Data diperoleh melalui penyebaran kuesioner kepada 36 responden dan dianalisis menggunakan SPSS versi 25. Hasil uji normalitas dan linieritas menunjukkan bahwa data berdistribusi normal dan memiliki hubungan linier antara variabel kualitas pelayanan (X) dan kepuasan klien (Y). Uji regresi menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan klien, dengan nilai koefisien regresi sebesar 1,020 dan nilai signifikansi 0,000 < 0,05. Selain itu, hasil uji korelasi Pearson sebesar 0,501 menunjukkan hubungan sedang antara kedua variabel. Temuan ini menunjukkan bahwa peningkatan kualitas pelayanan dapat meningkatkan kepuasan klien secara signifikan, yang pada gilirannya berdampak positif terhadap kepercayaan dan loyalitas terhadap kantor notaris. Oleh karena itu, peningkatan kualitas pelayanan perlu menjadi prioritas dalam praktik notariat untuk mempertahankan dan memperluas basis klien.
Analisis Kinerja Pegawai Kantor Desa Dalam Memberikan Pelayanan Administrasi Kepada Masyarakat Di Desa Cimanggu Kecamatan Ngamprah Kabupaten Bandung Barat Ramadhika, Alda; Saldan, Tiara Mustika
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 3.D (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

Penelitian ini bertujuan untuk menganalisis kinerja pegawai Kantor Desa Cimanggu dalam pelayanan administrasi kepada masyarakat. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui observasi, wawancara, dan dokumentasi. Hasil menunjukkan bahwa kinerja pegawai umumnya baik, terutama dalam kemampuan teknis dan ketepatan waktu. Namun, masih terdapat kendala seperti keterbatasan fasilitas, ketergantungan pada individu tertentu, dan kurangnya inisiatif. Diperlukan peningkatan kapasitas pegawai, perbaikan infrastruktur, serta pengembangan sistem pelayanan yang lebih responsif.