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<![CDATA[Pengaruh Brand Image terhadap Loyalitas Konsumen Rabbani Mall Online Bandung ]]>
<![CDATA[Risma Fatihatu Syaidah]]>;
<![CDATA[Alda Ramadhika]]>
<![CDATA[ Jurnal Pendidikan Tambusai Vol. 7 No. 1 (2023): April 2023 ]]>
Publisher : <![CDATA[LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia ]]>
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<![CDATA[Alasan studi ini menjadi problematis adalah semakin banyaknya perusahaan, khususnya untuk barang-barang pakaian muslim yang mengakibatkan semakin bersaing dalam merebutkan pasar. Untuk memastikan bahwa barang mereka unggul secara kompetitif, perusahaan semakin gencar dalam merebut pasar, terutama dalam meningkatkan persepsi merek. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana brand image mempengaruhi loyalitas konsumen. Teknik penelitian kuantitatif dengan pendekatan deskriptif digunakan dalam penelitian ini. Kuesioner tertutup digunakan dalam metode pengumpulan data penelitian ini, yang memungkinkan 100 responden hanya memilih jawaban dari pertanyaan yang telah diberikan peneliti. Dengan nilai t sebesar 8,073 maka variabel Brand Image (X) dalam analisis data penelitian ini dapat diamati memiliki pengaruh terhadap loyalitas pelanggan (Y). Dengan Fhitung sebesar 65,179, variabel citra merek (X) secara bersamaan berpengaruh terhadap loyalitas pelanggan (Y). Selain itu, koefisien determinasi keluaran adalah 40%, dengan 60% sisanya dipengaruhi oleh faktor-faktor yang tidak diteliti.]]>
<![CDATA[IMPLEMENTASI STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA UMKM RUMAH DODOL LEMBANG ]]>
<![CDATA[Siti Silviah]]>;
<![CDATA[Alda Ramadhika]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024) ]]>
Publisher : <![CDATA[Politeknik Bisnis Indonesia ]]>
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DOI: 10.37600/ekbi.v7i1.1290
<![CDATA[The marketing aspect is one of the problems experienced by UMKM in Indonesia.Therefore, this research aims to find out how marketing strategies are implemented in increasing sales of Rumah Dodol Lembang and also the external and internal factors of Rumah Dodol Lembang. This research is descriptive qualitative research using primary and secondary data. Techniques for collecting data using interviews and documentation. The results of this research show that Rumah Dodol Lembang is a quality product that is different from other products, the price is set in accordance with the quality of the product, the distribution place is easy to reach, and the promotions are carried out online and in person. In terms of advantages (internal), it has quality products, products that are different from others, and already has Halal certification. In terms of product weakness, Rumah Dodol Lembang is that production is still relatively small. In terms of opportunities (external), Rumah Dodol Lembang products have competition that does not yet exist with similar products. The threats are the increase in raw material prices and the scarcity of bamboo packaging. Implementing a good marketing strategies Rumah Dodol Lembang can increase sales by up 20% / year.]]>
<![CDATA[Konsep Promosi Produk Dalam Perspektif Manajemen Pemasaran Syariah ]]>
<![CDATA[Ramadhika, Alda]]>;
<![CDATA[Priyanti, Gita]]>
<![CDATA[ Jurnal Study and Management Research Vol 20 No 2 (2023): Jurnal SMART (Study & Management Research) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi STEMBI Bandung ]]>
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DOI: 10.55916/smart.v20i2.184
<![CDATA[Tujuan_Tulisan ini bertujuan untuk mengkaji bagaimana promosi produk dipandang dalam syariat Islam. Desain/Metode_Survei literatur dilakukan untuk kedua jenis literatur yang dirujuk dalam penulisan jurnal ini, yaitu literatur manajemen pemasaran dan literarur manajemen pemasaran islam. Literatur manajemen pemasaran digunakan untuk menjadi rujukan penulis dalam menjabarkan konsep serta metode-metode yang berkaitan dengan inti pembahasan didalam jurnal ini. Adapun literatur manajemen pemasaran islam digunakan untuk menjadi rujukan penulis dalam membahas topik pemasaran yang menjadi inti bahasan didalam jurnal ini namun dikaitkan dengan pandangan juga teori islami Temuan_Iklan yang mengandung pujian bersifat nyata dan benar, maka iklan semacam ini hukumnya adalah boleh, namun apabila iklan tersebut mengandung unsur kebohongan dan penipuan atau tidak diketahui oleh pembeli tentang barang atau jasa yang ditawarkan maka hal demikian dalam Islam disebut penipuan Implikasi_ Dalam Islam, apabila terjadi ketidaksesuaian antara promosi dengan sifat barang maka konsumen akan mempuyai hak untuk membatalkan atau melanjutkan transaksi karena menyembunyikan cacat barang. Terdapat juga khiyar ru’yah, yaitu hak khiyar terhadap pembeli ketika melihat barang yang akan dibeli karena ketika akad berlangsung ia tidak menyaksikan barang tersebut. Khiyar ru’yah ini akan menjadi sangat penting untuk diterapkan khususnya pada masa modern ini karena banyaknya transaksi melalui media elektronika khususnya yang bersifat pesanan, sedangkan pembeli belum mengetahui barang tersebut dengan saksama. Tipe Penelitian_ Studi Literatur dari jurnal pemasaran]]>
<![CDATA[Pengaruh Brand Image terhadap Keputusan Pembelian Produk Mie Gacoan pada Kalangan Mahasiswa Kota Bandung ]]>
<![CDATA[Ranti Febrianti]]>;
<![CDATA[Ramadhika, Alda]]>
<![CDATA[ Jurnal Disrupsi Bisnis Vol. 7 No. 3 (2024): [Mei-Juni] Jurnal Disrupsi Bisnis ]]>
Publisher : <![CDATA[Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang ]]>
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DOI: 10.32493/drb.v7i3.39108
<![CDATA[This research aims to find out how much influence Brand Image has on the Purchase Decision of Gacoan Noodles among Bandung City Students. To collect data for this research, a questionnaire instrument was used along with quantitative methodology. In this research, 100 respondents were selected randomly using Random Sampling Technique. T test, coefficient of determination (R2), and simple linear regression test were used in this research. Research findings show that brand image has an influence. This influence is shown by the regression equation Y= 18.663 + 0.409 X and a coefficient of determination test of 0.357. This means that brand image (X) and purchasing decisions (Y) are 35.7% with the remaining 64.3% caused by other factors. So based on the existing results, it is said that brand image influences purchasing decisions.]]>
<![CDATA[PENGARUH BRAND AMBASSADOR IDOL K-POP NCT DREAM TERHADAP KEPUTUSAN PEMBELIAN TORTILLA TOSTOS DI KALANGAN NCTZEN DI KOTA BANDUNG ]]>
<![CDATA[Miranti Dwi Syah Putri, Tarina]]>;
<![CDATA[Ramadhika, Alda]]>
<![CDATA[ NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 4 (2024): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Tapanuli Selatan ]]>
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DOI: 10.31604/jips.v11i4.2024.1556-1562
<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui dan mengevaluasi hubungan antara brand ambassador dan keputusan pembelian. Populasi dalam penelitian ini adalah para penggemar NCT Dream yang tinggal di Kota Bandung. Pendekatan ini menggabungkan teknik pengambilan sampel non-probabilitas dengan metode kuantitatif, purposive sampling adalah metode yang dipilih dan ukuran sampel sebanyak 100 responden. Data untuk penelitian ini dikumpulkan melalui kuesioner dan diolah melalui IBM SPSS versi 23 digunakan untuk analisis regresi linier sederhana. Brand ambassador (X) dan Keputusan pembelian (Y) adalah variabel yang digunakan dalam penelitian ini. Temuan penelitian menunjukkan bahwa brand ambassador secara signifikan positif mempengaruhi keputusan pembelian konsumen, yang ditunjukkan oleh nilai signifikan 0,000 < 0,05 dan nilai koefisien 0,454. Variabel brand ambassador (X) memiliki besaran kontribusi sebesar 20,6% terhadap variabel keputusan pembelian (Y). ]]>
<![CDATA[Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pasien Puskesmas Arjasari ]]>
<![CDATA[Novia Wulan Nur Romdon]]>;
<![CDATA[Alda Ramadhika]]>
<![CDATA[ EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/ekonomika45.v12i1.3670
<![CDATA[Health services, whether in health centers, hospitals, or other health service institutions, are a system consisting of various components that are interrelated, interdependent, and influence each other. Patient satisfaction is created from the quality of health services so that good and quality health services will have a positive impact on health services, namely the creation of a well-established loyalty that forms word of mouth promotion that benefits service providers. In 2017, residents complained about the services provided by the Arjasari Health Center. They said that the medical staff at the Arjasari Health Center were considered unfriendly when examining patients. The type of research used by the author is quantitative research. The method used is the survey method, the survey method is the process of taking samples from a population and using questionnaires as the main data collection tool. The results of the study showed that there was an influence of service quality on patient satisfaction at the Arjasari Health Center of 50.5%. This is proven by the results of the determination test, that the coefficient of determination (R Square) value of 0.505 or equal to 50.5%, indicates that the variable of Service Quality (X) affects Patient Satisfaction (X) by 50.5% and the remaining 49.5% is influenced by other variables not studied.]]>
<![CDATA[Analisis Peran Perawat Dalam Penerapan Keselamatan Pasien Rawat Inap Di Klinik Pratama Rancajigang Medika ]]>
<![CDATA[Septiani, Cindy Oktavia]]>;
<![CDATA[Ramadhika, Alda]]>
<![CDATA[ YUME : Journal of Management Vol 7, No 2 (2024) ]]>
Publisher : <![CDATA[Pascasarjana STIE Amkop Makassar ]]>
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DOI: 10.37531/yum.v7i2.6901
<![CDATA[Klinik Pratama Rancajigang Medika memiliki peran penting dalam kehidupan masyarakat. Karena klinik ini merupakan salah satu tempat pelayanan publik yang sangat dibutuhkan oleh masyarakat yang berfungsi untuk memberikan jasa pelayanan medis. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana peran perawat dalam penerapan keselamatan pasien rawat inap di Klinik Pratama Rancajigang Medika, oleh karena itu peran perawat harus bisa memberikan pelayanan dan kebijakan-kebijakan kepada pasien dengan sebaik-baiknya untuk dapat terciptanya budaya keselamatan pasien di Klinik Pratama Rancajigang Medika, dan terlaksananya program-program yang bisa mencegah terjadinya kecelakaan terhadap pasien. Hasil penelitian menunjukan bahwasanya peran perawat dalam penerapan keselamatan pasien yang dilakukan di klinik kurang baik karna beberapa sebab yaitu kurangnya kesadaran perawat, lingkungan rawat inap yang kurang bersih dan kondisi kamar mandi yang kotor. Peran perawat dalam penerapan keselamatan pasien ialah sebagai tenaga kesehatan yang profesional dan merupakan tenaga kesehatan paling besar yang memiliki peran sangat penting dalam mewujudkan keselamatan pasienKata kunci: Peran Perawat, Keselamatan Pasien, Klinik]]>
<![CDATA[Kinerja Kader Pada Peningkatan Minat Kunjungan Ke Posyandu di Desa Mekarlaksana ]]>
<![CDATA[Hani Suryani]]>;
<![CDATA[Alda Ramadhika]]>
<![CDATA[ EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/ekonomika45.v12i2.4683
<![CDATA[In the world of work and organizations, performance is very important in an organization because it determines the success in achieving the goals and vision of an organization. This study aims to determine the extent to which the role of cadre performance on increasing interest in visiting posyandu. The resulting output is community satisfaction with the services provided. The research method used in this research is descriptive qualitative to explore thoroughly and in depth about the performance of cadres in the Mekarlaksana Village posyandu. Data were collected by means of interviews, observation and documentation to harmonize the facts in the field with existing data. And analyzed by means of data collection, data reduction, data presentation and conclusion drawing. The results showed that the performance of cadres had an impact on community interest in visiting. Most people feel comfortable with the services provided so that visits to the posyandu increase and stabilize. This finding indicates that performance affects people's desire to visit. Thus, this study contributes to the management of social organizations and can be used as a reference for further research.]]>
<![CDATA[Pengaruh Lingkungan Kerja Dan Kompensasi Terhadap Kepuasan Kerja Karyawan: Studi Pada Divisi Marketing Bank DBS Bandung ]]>
<![CDATA[Siti Maesaroh]]>;
<![CDATA[Alda Ramadhika]]>
<![CDATA[ EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/ekonomika45.v12i2.4687
<![CDATA[Job satisfaction is very much needed by a company as a factor that can encourage and influence work enthusiasm. Job satisfaction is basically an individual thing that has different levels of satisfaction according to their desires, both in terms of the Work Environment, Work Discipline, and Compensation. The purpose of this study is to determine and analyze the influence of the Work Environment and Compensation on Job Satisfaction at Bank DBS Marketing Division. The method in this study uses a quantitative method with a descriptive and verification approach. The sample used in this study was 60 respondents. Which is to answer the formulation of the problem in this study using the SPSS 22 program. The results of the study show that: (1) Job satisfaction of Bank DBS Marketing Division employees has a category of Less Satisfied. (2) The physical and non-physical work environment at Bank DBS Marketing Division is in the satisfied category for Employees. (3) Compensation has a category of less satisfied. (4) Work Environment and Compensation have an influence on Job Satisfaction of 48.1%. In addition, the rest is influenced by other factors.]]>
<![CDATA[Pengaruh Disiplin Kerja dan Motivasi Terhadap Kinerja Pegawai di SMK Negeri 5 Bandung ]]>
<![CDATA[Azfi Shafia Marwah Anandhita]]>;
<![CDATA[Alda Ramadhika]]>
<![CDATA[ EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/ekonomika45.v12i2.4690
<![CDATA[This study aims to analyse the influence of work discipline and motivation on employee performance at 5 Vocational High School Bandung. Work discipline and motivation are important factors in improving employee performance, especially in an educational environment. This research employs a quantitative method. The population in this study is teaching staff at 5 Vocational High School Bandung. The sample used is 98 people. The sampling technique used is nonprobability sampling with a census or total sampling type. The data source used in this study is primary data with research instrument used in form of a questionnaire via g-form which is distributed directly to respondents. The scale is the Likert scale. Analysis of data used is multiple linear analysis using SPSS software version 26. The results of the study indicate that work discipline has a positive effect on employee performance at 5 Vocational High School Bandung, and motivation also has a positive effect on employee performance. Simultaneously, work discipline and motivation positively influence employee performance at 5 Vocational High School Bandung. Work discipline and motivation contribute 57.4% to employee performance at 5 Vocational High School Bandung, while the remaining 42.6% is influenced by other factors not examined in this study.]]>
