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ANALYSIS OF THE EFFECT OF CASH ON DELIVERY PAYMENT METHODS ON CONSUMER PURCHASE DECISIONS ON THE TIKTOK SHOP PLATFORM Endarwati, Esti Tri; Desfitrina, Desfitrina
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v6i2.2165

This study aimed to analyze the effect of the cash-on-delivery payment method on consumer purchasing decisions on the Tiktok Shop platform. This research uses quantitative research. The types of data used in this research are primary and secondary data. The variables in this study are divided into two, namely the independent variable and the dependent variable. The independent variable (X) is the COD method, while the dependent variable (Y) is the consumer purchasing decision. Primary data were obtained from questionnaires distributed to 30 research respondents. At the same time, secondary data was obtained from previous research literature studies. Analysis of research data using validity test, reliability test, simple regression test and hypothesis testing (partial test), and analysis of the coefficient of determination. Based on the data analysis and discussion results, it can be concluded that the Cash on Delivery payment method has a positive and significant effect on Consumer Purchase Decisions on the TikTok platform. This is because the lifestyle of the people in the city of Palembang has turned into a wasteful society, including the respondents generally like something easy and practical so that it will lead to satisfaction in purchasing decisions.

Enhancing Brand Image through Social Media Marketing and CSR: The Mediating Role of Consumer Trust in Indonesian Retail Agustini, Triana; Endarwati, Esti Tri; Bassi, Aliming; Widarti, Widarti
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1392

In Indonesian retail organizations, this study examines the effects of Social Media Marketing (SMM) and Corporate Social Responsibility (CSR) on Brand Image, with Consumer Trust as a mediating variable. With a sample size of 270, data were gathered quantitatively using a Likert scale (1–5), and structural equation modeling with partial least squares (SEM-PLS 3) was used for analysis. The findings show that SMM and CSR have a substantial positive direct impact on consumer trust, which significantly benefits brand image. Brand Image can be enhanced through substantial channels, as demonstrated by the indirect benefits of SMM and CSR through Consumer Trust. The model displays intense goodness of fit and predictive relevance, suggesting that SMM and CSR play critical roles in forming consumer trust and, in turn, brand image. These findings offer insightful information for retail businesses looking to enhance their brand image through socially conscious activities and strategic marketing.

Enhancing Brand Image through Social Media Marketing and CSR: The Mediating Role of Consumer Trust in Indonesian Retail Agustini, Triana; Endarwati, Esti Tri; Bassi, Aliming; Widarti, Widarti
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1392

In Indonesian retail organizations, this study examines the effects of Social Media Marketing (SMM) and Corporate Social Responsibility (CSR) on Brand Image, with Consumer Trust as a mediating variable. With a sample size of 270, data were gathered quantitatively using a Likert scale (1–5), and structural equation modeling with partial least squares (SEM-PLS 3) was used for analysis. The findings show that SMM and CSR have a substantial positive direct impact on consumer trust, which significantly benefits brand image. Brand Image can be enhanced through substantial channels, as demonstrated by the indirect benefits of SMM and CSR through Consumer Trust. The model displays intense goodness of fit and predictive relevance, suggesting that SMM and CSR play critical roles in forming consumer trust and, in turn, brand image. These findings offer insightful information for retail businesses looking to enhance their brand image through socially conscious activities and strategic marketing.

The Effect Of Eco-Efficiency, Green Innovation, And Sustainability Performance On Firm Value Widyastuti, Sari Mustika; Endarwati, Esti Tri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7204

This study aims to determine the impact of eco-efficiency, green innovation and sustainability performance on firm value with a sample of companies listed on the Indonesia Stock Exchange for the 2020-2023 period in the food and beverage sector. The population is 125 companies, a sample of 33 companies was obtained. The technique used in sampling is non-probability sampling with a purposive sampling type. Firm value is proxied by Tobin's Q. Content analysis as an indicator of measuring the company's sustainability performance variables disclosed in the Annual Report and Sustainability Report, and ownership of ISO 14001 certification as an indicator of measuring the eco-efficiency variable. The analysis technique used is multiple linear regression analysis of panel data. The results of the study show that eco-efficiency and sustainable performance have a significant effect on company value. Meanwhile, green innovation does not have a significant effect on firm value.

Micro and Nano Influencers: Bibliometric Mapping of Influencer Marketing Trends Judijanto, Loso; Endarwati, Esti Tri; Tiofanny, Claudie; Moktar, Brilian; Harja, Ngiw Aman
West Science Social and Humanities Studies Vol. 3 No. 07 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i07.2091

This study conducts a bibliometric analysis of the research on micro and nano influencers within the broader field of influencer marketing. Using VOSviewer for bibliometric mapping, the study identifies key themes, trends, and influential contributors to the literature. The analysis reveals that influencer marketing, particularly in the context of micro and nano influencers, has evolved significantly, with increased focus on consumer behavior, purchase intention, and authenticity. The study highlights the centrality of platforms such as Instagram and TikTok in influencer marketing research, while also emphasizing the growing integration of influencer-driven strategies with e-commerce and social commerce. Key authors such as De Veirman, Hudders, and Schouten have shaped the intellectual structure of the field. This research provides valuable insights into the development of influencer marketing and suggests future directions for exploring platform-specific strategies, ethical considerations, and the global impact on diverse consumer segments.

Building Brand Value Through Consumer Trust in Digital Strategies: Evidence from Indonesia's Beauty Industry Endarwati, Esti Tri
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1799

The aim of this study is to investigate the influence of affiliation, live streaming, viral video content, and social interaction on brand value creation in the beauty product industry in Indonesia with consumer trust as a mediating variable. A quantitative method was employed, and data were collected through 350 samples and analyzed using Structural Equation Modeling (SEM) based on SmartPLS software. The result indicates that all digital marketing channels contribute to building consumer trust, then pushing brand value. Among these channels, interactive community engagement exerts the most profound influence, highlighting the active participation and interaction in digital marketing for beauty products in Indonesia. The study provides practical recommendations for beauty firms to improve their digital marketing via trust-building and brand equity development.

Building Brand Value Through Consumer Trust in Digital Strategies: Evidence from Indonesia's Beauty Industry Endarwati, Esti Tri
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1799

The aim of this study is to investigate the influence of affiliation, live streaming, viral video content, and social interaction on brand value creation in the beauty product industry in Indonesia with consumer trust as a mediating variable. A quantitative method was employed, and data were collected through 350 samples and analyzed using Structural Equation Modeling (SEM) based on SmartPLS software. The result indicates that all digital marketing channels contribute to building consumer trust, then pushing brand value. Among these channels, interactive community engagement exerts the most profound influence, highlighting the active participation and interaction in digital marketing for beauty products in Indonesia. The study provides practical recommendations for beauty firms to improve their digital marketing via trust-building and brand equity development.

THE INFLUENCE OF BRAND CULTURE ON PURCHASING DECISIONS WITH USER GENERATED CONTENT AS A MODERATING VARIABLE Tawil, Muhammad Risal; Setiadi, Sandi; Endarwati, Esti Tri; Octaviani, Reni Dian; Utami, Eva Yuniarti
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13584

Abstract This research is quantitative research with an explanatory approach, namely an approach that uses previous main references as the main source for establishing a basis for finding novelty and research gaps in the research being conducted. The data used in this research is primary data obtained from online distribution of Hyundai employees spread throughout Indonesia. The questionnaire contains statements of agree, strongly agree, normal/average, disagree, and strongly disagree from the 16 question items asked. The data was analyzed using Smart PLS 4.0. The result in this article show that the Brand Culture variable has a positive relationship and a significant influence on purchasing decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.005, which is more significant than in a number of Brand studies. Image of purchasing decisions which are at 0.012 and 0.024,. This is because the Culuter Brand can provide an icon that is clear, unique and attracts attention. Usually related to culture, the Culture Brand can reach loyal and even fanatical consumers. These results are in line with research . Apart from that, in the third row of Productivity, the third table also shows the same results if the User Generated Content variable can strengthen the influence of the Brand Culuter variable on Purchasing Decisions due to the same thing, namely the P-Values value which is positive and is below the 0.05 significance level. which is 0.000 more significant than the direct tester's 0.05. This expertise is due to the existence of User Generated Content, the dissemination of information about products can spread widely, become known to many people, and delay a number of potential consumers from making purchasing decisions. Keywords: Brand Culuter, Pruchase Decision, User Generated Content

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