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Journal : Panorama Nusantara

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Pengaruh Persepsi Harga, Kualitas Produk, Dan Lokasi Terhadap Keputusan Pembelian Di Warung Sate Madura Cak Kodir Muhammad Hasbi Fadillah; Prawoto
Panorama Nusantara Vol 17 No 1 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This analysis aims to identify the Influence of Price Perception, Product Quality and Location on Purchasing Decisions jointly or partially at Warung Sate Madura cak Kodir. The type of research used is quantitative research with a sample determination technique, namely non-probability sampling in the form of accidental sampling and involving as many as 100 respondents. The technique used is in the form of multiple linear regression. The results of this study show that partially of price perception and location have a significant effect on purchasing decisions, while product quality has no effect and are significant on purchasing decisions. So it is better for the Madura cak kodir satay stalls to improve the quality of their products and maintain aspects of perception of their prices and location
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Persepsi Harga Terhadap Kepuasan Pelanggan di Restoran Mang Kabayan Harapan Indah Bekasi sundari; Prawoto
Panorama Nusantara Vol 17 No 1 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Penelitian ini bermaksud untuk menuraikan pengaruh kualitas produk, kualitas pellayanan, dan persepsi harga terhadap kepuasan pembelian di Restoran Mang Kabayan harapan indah Bekasi. Sampel diambil sebanyak 120 responden dengan menggunakan teknik accidental sampling. Metode analisa data yang dipergunakan dalam penelitian ini ialah regresi linear berganda, uji validitasm uji reliabilitas, uji asumsi klasik, serta analisis korelasi dan koefisien determinasi. Penulis menggunakan metode deskriptif kuantitatif yaitu dengan menganalisa data menggunakan IBM Statistict version 26. yang akan terjadi penelitian ini membuktikan kualitas produk berpengaruh teteapi tidak signifikan terhadap kepuasan pelanggan, sementara kualitas pelayanan dan persepsi harga berpengaruh signifikan terhadap kepuasan pelanggan. Secara simultan presentasi sebanyak 28,1%. oleh karena itu, menaikkan kualitas produk dapat menghasilkan Restoran Mang Kabayan harapan indah Bekasi sesuai menggunakan apa yang diperlukan pelanggan berasal produk yang tersedia.
Co-Authors Ade Ruhama, Ade Adela, Antika Firdhaus, Taufan Ichsan, M. Ibrahim Ittasyaq, Nurul Laili Maulana, Eka Muhammad Hasbi Fadillah Nursiwan Raharjo, Bambang Rizky Novansyah Robiansyah, Muhammad Romadona, Iqbal Sholihin, M. sundari Triwinanto, Puguh Winanda, Aryan Yulistianto, Arief