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All Journal Jurnal Ilmiah Inovasi Futures in Agro-Food Economics and Logistics Analytics Journal
Sumarlina Sumarlina
Politeknik Negeri Jember
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Other

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Analysis of Consumers’ Attitudes towards Watermelon Produced by Teaching Factory of Innovation Garden Polije: Analysis of Consumers’ Attitudes towards Watermelon Produced by Teaching Factory of Innovation Garden Polije Tia Sofiani Napitupulu; Sumarlina Sumarlina; Datik Lestari; Fitri Krismiratsih
Jurnal Ilmiah Inovasi Vol 23 No 3 (2023): Desember
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jii.v23i3.4058

Abstract

Teaching Factory Kebun Inovasi Polije berfokus pada aktivitas produksi berbagai tanaman pangan, hortikultura, dan bunga potong. Salah satu produk Kebun TeFa Inovasi yang telah diproduksi secara konsisten adalah buah semangka. Semangka merupakan tanaman hortikultura yang memiliki nilai ekonomi penting secara global. Produksi semangka untuk tujuan komersil perlu mempertimbangkan sudut pandang konsumen sebagai pembeli. Penelitian ini bertujuan untuk mengidentifikasi atribut-atribut pada buah semangka yang dianggap penting oleh konsumen. Sebanyak lima atribut buah semangka dianalisis, diantaranya harga, warna daging buah, ukuran, berbiji/tidaknya buah, dan bentuk buah. Penelitian ini dilakukan dengan melibatkan 50 orang responden yang merupakan konsumen buah semangka produksi TeFa Kebun Inovasi Polije. Data yang dikumpulkan dianalisis dengan menggunakan analisis multiatribut Fishbein. Hasil analisis menunjukkan bahwa atribut warna daging buah mendapat respon positif dari konsumen, dengan nilai sikap sebesar 16,72. Sebanyak 78% konsumen memilih mengkonsumsi buah semangka merah, sisanya 22% memilih mengkonsumsi buah semangka kuning. Konsumen semangka bersikap netral terhadap atribut harga (15,36); berbiji/tidaknya buah (14,58); ukuran buah (14,06); dan bentuk buah (10,89).
Developing Product Description Through Morphological Characterization of Lemon Fruit at the Teaching Factory of Kebun Inovasi Politeknik Negeri Jember Sumarlina Sumarlina; Tia Sofiani Napitupulu
Futures in Agro-Food Economics and Logistics Analytics Journal Vol. 1 No. 1 (2024): December
Publisher : PT Litera Integra Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67580/fafela.v1i1.2

Abstract

Lemon is one of commercial citrus produced by the teaching factory of Kebun Inovasi Politeknik Negeri Jember. However, the specific information related to the product from the teaching factory has not yet been iniated, including for fresh lemon fruit product. Therefore, this research aims to develop the product description for lemon fruit at the teaching factory through morphological charactization. The research was conducted using interview and direct observation method of morphological characters of lemon fruit with purposive sampling for 5 fruits for each type of lemon. Based on this research, there are 2 types of commercial lemons cultivated in the Kebun Inovasi Polije, namely California lemons and seedless lemons with the most striking differences in morphological characteristics between the two are the character of the base and apex shape of the fruit, the color of the fruit flesh, and the presence of seed. The data can be used as the supporting material for the marketing strategy of lemon at the teaching factory of Kebun Inovasi Politeknik Negeri Jember.
Marketing Channel Structures and Value-Added Distribution in the Rice Supply Chain: A Case Study from Sumbersari District Tia Sofiani Napitupulu; Sumarlina Sumarlina; Rizal Perlambang CNAWP; Luluk Cahyo Wiyono
Futures in Agro-Food Economics and Logistics Analytics Journal Vol. 1 No. 2 (2025): June
Publisher : PT Litera Integra Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67580/fafela.v1i2.11

Abstract

This study aimed to identify the marketing channels and the role of marketing institutions in the rice marketing system in Sumbersari District, Jember Regency. A qualitative descriptive approach was employed, involving in-depth interviews with rice farmers and related market actors. The results revealed three marketing channel patterns: (1) farmers → middlemen → wholesalers → retailers → consumers, (2) farmers → wholesalers → retailers → consumers, and (3) farmers → retailers → consumers. Each marketing institution performed distinct functions, including production, processing, distribution, risk management, financing, and market information. The longest channel involved four institutions, while the shortest consisted of only two. The shortest channel enabled farmers to capture more added value by undertaking processing and packaging activities themselves. However, this channel was less common due to the higher risks and capital requirements. These findings highlight the importance of strengthening farmers' capacity and access to market infrastructure to improve their bargaining position and share of value in the rice marketing system
Co-Authors CNAWP, Rizal Perlambang Datik Lestari Krismiratsih, Fitri Luluk Cahyo Wiyono Tia Sofiani Napitupulu