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All Journal Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi YASIN: Jurnal Pendidikan dan Sosial Budaya ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Manajemen Bisnis Kewirausahaan Jurnal Manajemen Riset Inovasi Jurnal Kajian Dan Penalaran Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Master Manajemen Journal of Islamic Economics and Finance Moneter : Jurnal Ekonomi dan Keuangan Santri : Jurnal Ekonomi dan Keuangan Islam JURNAL AKADEMIK EKONOMI DAN MANAJEMEN NALAR FIQH: Jurnal Hukum Islam Jurnal Publikasi Ekonomi dan Akuntansi
Habriyanto Habriyanto
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi UMKM Simpang Karya Dalam Meningkatkan Pendapatan Pasca Pandemi Covid-19 Rinta Okta Sari; Elyanti Rosmanidar; Nufitri Martaliah; Habriyanto Habriyanto
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2484

Abstract

After the Covid-19 pandemic, there is still a big impact on the continuity of UMKM (Micro, Small and Medium Enterprises) businesse Simpang Karya UMKM owners admitted that they had experienced the negative impact of Covid-19 on their business processes, including experiencing a significant decline in sales. This research aims to find out what strategies and what obstacles are faced by Simpang Karya UMKM in increasing income after the Covid-19 pandemic. This research uses a qualitative approach. The data sources used are primary and secondary data sources. Meanwhile, the data collection techniques used in this research are observation, interviews and documentation. The research results show that in terms of strategy, Simpang Karya UMKM have implemented the Marketing Mix concept, namely product, price, promotion and place. Simpang Karya UMKM in running their business also implement sharia marketing strategies. The characteristics of sharia marketing are rabbaniyah, akhlaqiah, al-waqiyah, and insaniyah.
FAKTOR FAKTOR YANG MEMPENGARUHI PENDAPATAN PETANI PINANG MENURUT EKONOMI ISLAM DESA SIMPANG DATUK KABUPATEN TANJUNG JABUNG TIMUR Wahyu Fatahillah; Habriyanto Habriyanto; Agusriandi Agusriandi
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Jurnal Kajian dan Penalaran Ilmu Manajemen
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v1i4.243

Abstract

Indonesia is a country that has extraordinary natural wealth because Indonesia is located in a tropical area which has high rainfall and sunlight almost all the time which makes plants grow fertile then has many mountains which are rich in minerals and has vast waters which are rich in minerals. marine animals and also Indonesia has abundant fertile land. Agriculture is the sector that receives the main attention in the development of food crop commodities. Indonesia is an agricultural country, where the main source of livelihood for the people is agriculture. This is motivated by geographical location. Indonesia is located in a tropical area, so the weather conditions, land and other resources in Indonesia have high potential to develop the agricultural sector. Based on these results, it can be concluded that all variables in this study are reliable. All variables have a normal distribution. This is proven by testing using the normality test. It is known that the Commodity Price, Land Area and Number of Areca Palm variables (X) and the farmer's income variable (Y) have values ​​greater than 0.05, so these variables have a significant effect. Based on the t test, the variables commodity prices, land area and number of areca nut have a significant effect on farmer income. The higher the price of commodities, the area of ​​land and the number of areca nuts owned and managed, the higher the price of commodities and the number of areca nuts and the area of ​​eating land that farmers' income will increase. Meanwhile, the analysis of commodity prices, land area and number of areca palms on farmer income based on test results (R2) has quite a large influence, namely 64.9%. Meanwhile, the remaining 35.1% was influenced by other factors not examined in this research. Thus, commodity prices, land area and number of areca nuts affect farmer income
STRATEGI PEMASARAN KERUPUK UDANG KAYU API BAHAGIA DI KELURAHAN MENDAHARA ILIR KECAMATAN MENDAHARA KABUPATEN TANJUNG JABUNG TIMUR DITINJAU DARI PEMASARAN SYARIAH Siti Rahmah; Habriyanto Habriyanto; Marissa Putriana
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 2 No. 1 (2024): Januari : Jurnal Kajian dan Penalaran Ilmu Manajemen
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v2i1.251

Abstract

This study aims to obtain data and information about developments and marketing strategies for happy firewood shrimp crackers in Mendahara Ilir Village, Mendahara District, Tanjung Jabung Timur Regency, supporting factors and marketing inhibiting factors, and marketing strategies for happy firewood shrimp crackers in Mendahara Ilir Village, Mendahara District. East Tanjung Jabung Regency in terms of shari'ah marketing. This research uses a kulitative research method. Data collection techniques through observation, interviews, and documentation. The data analysis technique uses qualitative data analysis based on marketing mix theory. The results of the study show that: (1) The sales of happy firewood shrimp crackers obtained in the last 5 years tend to decrease, namely from 2018 to 2022; (2) The strategy used by the seller to market the happy firewood prawn crackers by marketing them to stalls, opening stalls, and through direct marketing or promoting directly to neighbors; (3) The supporting factors in the strategy in marketing the happy firewood shrimp crackers in Mendahara Ilir Village, Mendahara District, East Tanjung Jabung Regency lie in the distinctive and tasty taste made from shrimp, the happy firewood shrimp crackers are durable, the raw materials are easily accessible and does not use hazardous materials in the production process and has received halal certification from the Indonesian Ulema Council, while the inhibiting factor for the happy firewood shrimp cracker marketing strategy lies in the packaging which still uses clear plastic and has not yet obtained a permit from the Food and Drug Supervisory Agency (BPOM). BPOM); (4) The marketing carried out by the seller of firewood prawn crackers is in accordance with the trade concept used by Rasulullah SAW, namely honesty, sincerity, hospitality, and advice. In addition, the marketing of happy firewood shrimp crackers is also in accordance with the characteristics of sharia marketing, namely theistic, ethical, realistic, and humanistic.
Analisis Etika Berkomsumsi Pada Makanan dan Minuman : (Studi Mahasiswa Mahasiswi Fakultas Ekonomi Dan Bisnis Islam Prodi Ekonomi Syariah UIN Sulthan Thaha Saifuddin Jambi ) Habriyanto Habriyanto; Laily Ifazah; Desi Pratiwi
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 2 No. 1 (2024): Januari : Jurnal Kajian dan Penalaran Ilmu Manajemen
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v2i1.346

Abstract

This research is about the analysis of ethical consumption of food and drinks (Study of students from the Islamic Economics and Business Faculty, Sharia Economics Study Program, UIN Sulthan Thaha Saifuddin Jambi). This research aims to find out more about the ethical patterns of student food and drink consumption and Islamic economic views regarding student food and drink consumption. The method used by researchers is a qualitative method. The object of this research is students majoring in sharia economics, FEBI Class of 2019-2020. The data sources used are primary and secondary data using data collection techniques in the form of observation, interviews and documentation. The results of this research show that students' consumption ethics in fulfilling food or primary blindness (dhuriyat) are seen from the type of food they consume, the way they consume it and the quantity of food they consume is not fully in accordance with consumption ethics. In terms of ethics, most students do not pay attention to ethics and manners in consuming and from the five principles of Islamic consumption there is a gap between theory and practice. Based on the principle of simplicity, students consume excessively which can lead to wastage and waste. Meanwhile, students' moral principles do not follow the rules of etiquette and ethics set out by the Prophet Muhammad SAW. Most students do not apply this principle. Judging from the way they eat, they don't pay attention to consumption ethics based on what the prophet taught, and their habit of often throwing away rice and then leaving the environment dirty because they don't clean the place immediately after they consume food.
Pengaruh Tingkat Pengangguran Terbuka Dan Indeks Pembangunan Manusia Terhadap Tingkat Kemiskinan Di Provinsi Jambi Tahun 2020-2024 Ayub Afriansyah; Usdeldi Usdeldi; Habriyanto Habriyanto; Marissa Putriana; Eri Nofriza
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.5479

Abstract

This study aims to analyze the influence of the Human Development Index (HDI) and Open Unemployment Rate on the poverty level in Jambi Province during the period 2020–2024. The study focuses on the significant roles of HDI and open unemployment as factors in poverty alleviation efforts. The data used are secondary data obtained from the Central Bureau of Statistics (BPS) of Jambi Province for the specified period. This research employs a quantitative approach with panel data analysis processed using E-Views 13 software. The results show that partially, the open unemployment rate does not have a significant effect on poverty level, while HDI has a significant negative effect on poverty. Simultaneously, both HDI and open unemployment rate jointly have a significant influence on poverty level
Analisis Penerapan Akad Mukhabarah Pada Koperasi Sawit Lagan Jaya di Kabupaten Tanjung Jabung Timur M. Mukhlis Darmawan; Habriyanto Habriyanto; Agusriandi Agusriandi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.5486

Abstract

This study aims to analyze the implementation of the mukhabarah agreement at the Lagan Jaya Palm Oil Cooperative in East Tanjung Jabung Regency, specifically in its collaboration with PT Indonusa Agromulya as a partner company. The mukhabarah agreement, which in local practice is better known as a cooperation agreement, is a form of profit-sharing agreement between landowners and managers. In this study, the focus is directed at how the agreement is implemented, the extent to which it complies with sharia principles, and the obstacles that arise in practice in the field. The type of research used is qualitative research with a case study approach. Primary data was obtained through in-depth interviews with cooperative administrators, plasma farmers, and related parties, while secondary data was obtained from cooperation agreement documents (SPK), profit-sharing reports, and literature related to the mukhabarah agreement. Data collection techniques were conducted through interviews, observation, and documentation. Data analysis used the methods of reduction, presentation, and inductive drawing of conclusions. The results of the study indicate that the implementation of a written mukhabarah contract has fulfilled the basic principles of sharia, namely the clarity of the rights and obligations of each party, as well as a profit-sharing system with a 50:50 ratio. However, in practice, several obstacles were found, including weak company management in plantation maintenance, delays and inconsistencies in profit sharing, and minimal supervision from the cooperative and the involvement of plasma farmers. These factors cause a misalignment between the contents of the contract and the reality, thus harming the cooperative and plasma farmer members. This study confirms that the success of a mukhabarah contract is not only determined by the written agreement, but also by the consistency of implementation, transparency in profit sharing, and collective supervision from all parties involved. These findings are expected to provide a practical contribution to cooperatives in improving cooperation systems, as well as become academic considerations for Islamic economic studies related to the implementation of the mukhabarah contract in the plantation sector
Pengaruh Kualitas Produk Halal dan Strategi Promosi Islam terhadap Volume Penjualan pada Sentra Industri Dodol Tunas Mandiri Kecamatan Rimbo Bujang Rinda Ristiana; Maulana Yusuf; Habriyanto Habriyanto
ARZUSIN Vol 5 No 5 (2025): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i5.7339

Abstract

The quality of halal products and promotional strategies based on Islamic principles are crucial factors in enhancing consumer appeal and increasing sales volume, particularly in industries targeting markets sensitive to product halalness. However, limited attention has been given to the influence of these factors within the local industrial sector. This study aims to analyze the effects of halal product quality and Islamic promotional strategies on sales volume at the Sentra Industri Dodol Tunas Mandiri, Rimbo Bujang District. A quantitative approach was employed by distributing questionnaires to 198 respondents selected through probability sampling, based on Krejcie and Morgan’s formula from a population of 406 individuals. Data were analyzed using SEM-PLS 4.0. The results indicate that halal product quality has a positive and significant effect on sales volume by strengthening product image and credibility. Furthermore, Islamic promotional strategies also exert a positive and significant influence on sales volume, as they attract consumers who emphasize halal aspects. These findings suggest that improving halal product quality and optimizing Islamic promotional strategies represent strategic measures for producers to sustainably increase sales volume.
Pengaruh Brand Image dan Label Halal terhadap Keputusan Pembelian Produk Wardah pada Mahasiswa FEBI UIN STS Jambi Netty Purnama Sari; Habriyanto Habriyanto; Muthmainnah Muthmainnah
ARZUSIN Vol 5 No 5 (2025): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i5.7396

Abstract

Consumer purchase decisions regarding halal cosmetic products have become increasingly relevant amid rising religious awareness and intense competition within the beauty industry. However, understanding the contribution of brand image and halal labeling remains limited, particularly among university students. This study aims to analyze the influence of brand image and halal labels on purchasing decisions for Wardah products among students of the Faculty of Islamic Economics and Business (FEBI) at UIN Sulthan Thaha Saifuddin Jambi. A quantitative survey method was employed, involving 100 students selected through simple random sampling using Slovin’s formula. The research instrument was a Likert-scale questionnaire, while data were analyzed using multiple linear regression with t-tests, F-tests, and the coefficient of determination. The results show that brand image has a positive and significant effect on purchase decisions (sig. 0.002 < 0.05; coefficient 0.482). Halal labeling also has a positive and significant effect (sig. 0.024 < 0.05; coefficient 0.495). Simultaneously, both variables significantly affect purchase decisions (sig. 0.001 < 0.05; F = 34.453; R² = 0.426). The study concludes that brand image and halal labels are key determinants influencing FEBI UIN STS Jambi students’ decisions to purchase Wardah products, with implications for producers to strengthen brand image and ensure halal certification as effective marketing strategies.
Pengaruh Good Corporate Governance, Metode Pembayaran dan Kepercayaan terhadap Keputusan Muzakki dalam Membayar Zakat di BAZNAS Kabupaten Batang Hari Delvia Indah Azhari; Habriyanto Habriyanto
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9103

Abstract

The management of zakat through official institutions is a strategic instrument for improving societal welfare; however, studies that specifically examine the influence of good corporate governance, payment methods, and trust on muzakki decisions at the regency level remain limited. This study aimed to analyze the influence of good corporate governance, payment methods, and trust on muzakki decisions in paying zakat at the Badan Amil Zakat Nasional (BAZNAS) of Batang Hari Regency. A quantitative approach with an explanatory survey design was employed, involving 93 muzakki selected using probability sampling based on Slovin’s formula. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression preceded by validity, reliability, and classical assumption tests. The results showed that good corporate governance, payment methods, and trust had a positive and significant effect on muzakki decisions, both partially and simultaneously. These findings deepen the understanding of the roles of sound institutional governance, the availability of convenient and varied payment methods, and institutional trust in shaping zakat payment behavior. The study concludes by emphasizing the importance of strengthening management transparency, innovating payment systems, and implementing public trust-building strategies to increase muzakki participation, while also providing a theoretical contribution to zakat management studies and practical recommendations for zakat institutions in enhancing the effectiveness of fund collection.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian pada Toko Vivi Jilbab di Sungai Kambang Jambi Sarsabillah Sarsabillah; Habriyanto Habriyanto; Nova Erliyana
YASIN Vol 6 No 3 (2026): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v6i3.10556

Abstract

The rapid development of the Muslim fashion industry in Indonesia has intensified competition among local hijab businesses, making it necessary for business actors to understand the factors that influence consumers’ purchasing decisions. However, studies that specifically examine the effects of product quality and price on local Muslim fashion businesses remain relatively limited. This study aims to analyze the effects of product quality and price on consumers’ purchasing decisions at Toko Vivi Jilbab Sungai Kambang Jambi. This study used a quantitative approach with a causal design. The research population consisted of 48,130 consumers, with a sample of 100 respondents determined using the Slovin formula and purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of IBM SPSS Statistics 32. The results showed that product quality had a positive and significant effect on purchasing decisions (t = 5.439; p < 0.001), while price also had a positive and significant effect on purchasing decisions (t = 3.021; p = 0.003). Simultaneously, product quality and price had a positive and significant effect on purchasing decisions (F = 91.028; p < 0.001), with an Adjusted R² value of 0.645. Product quality was the most dominant factor influencing consumers’ purchasing decisions. The conclusion of this study affirms that purchasing decisions are formed through consumers’ evaluation of product benefits and the appropriateness of the prices offered. The implications of this study indicate the importance of maintaining product quality and implementing competitive pricing strategies to increase purchasing decisions and strengthen the competitiveness of local hijab businesses.
Co-Authors Agus Riandi Agusriandi, Agusriandi Agustina Mutia Ahmad Syukron Prasaja Aldri Frinaldi Alwaraah Alwaraah Ambok Pangiuk Arsa Arsa Ayub Afriansyah Bambang Kurniawan Delvia Indah Azhari Desi Pratiwi Elyanti Rosmanidar Eri Nofriza Febby Hanum Khairunnisa Hansen Rusliani Heri Paliza HUSNUL KHOTIMAH Laily Ifazah M. Mukhlis Darmawan M.Firmansyah Maulana Yusuf Miftakhul Huda Muhamad Subhan MUHAMMAD SUBHAN Muthmainnah Muthmainnah Netty Purnama Sari Nova Erliyana Nufitri Martaliah Nur Azila Fitria Oktaria Marlinda Putriana, Marissa Rinda Ristiana Rinta Okta Sari Sarsabillah Sarsabillah Sherliny Widya siti rahmah Usdeldi, Usdeldi Wahyu Fatahillah