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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal of Social And Economics Research Jurnal Pengabdian Masyarakat Eka Prasetya journal of social and economic research Outline Journal of Community Development International Journal for Advanced Research
Henny Purnama Dewi
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : International Journal for Advanced Research

 1 
Product Innovation Analysis as a Strategy to Survive in Competitive Markets Zahara Meutia; Henny Purnama Dewi; Faziatul Amillia Mohamad Basir; Muammar Rinaldi; Azizul Kholis
International Journal of Advanced Research Vol. 1 No. 4: December 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/2ag56c51

Abstract

This study aims to analyze the role of product innovation as a strategy to survive in a competitive market. Product innovation is the main key for companies in facing tight competition in the era of globalization and rapid technological development. This study uses a quantitative descriptive method with a survey approach to small, medium, and large companies in several industrial sectors. Data were collected through questionnaires and in-depth interviews with company management who have experience in developing innovative products. The results of the study show that product innovation has a significant positive impact on the competitiveness and performance of the company, both in terms of increasing sales, customer loyalty, and market share. Factors that support the success of product innovation include the use of technology, research and development (R&D), and a focus on customer needs. In addition, obstacles that are often faced in implementing innovation include limited resources, capital, and access to technology. Proposed solutions include increasing investment in technology, collaboration with research institutions, and implementing customer-centric strategies.
The Influence of Entrepreneurship in the Higher Education Environment on Entrepreneurial Motivation Sattar Rasul; Henny Purnama Dewi; Atika Aini Nasution; Irma Herliza Rizki; Bambang Sutejo
International Journal of Advanced Research Vol. 1 No. 4: December 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/1xjk8e61

Abstract

This study aims to analyze the influence of entrepreneurship in the university environment on students' entrepreneurial motivation. Along with the increasingly rapid economic development, entrepreneurship has become an attractive career choice for the younger generation, especially students. Universities as educational institutions have a strategic role in shaping the character and entrepreneurial mindset of students through the entrepreneurship programs they organize. This study uses a quantitative approach with survey methods and multiple regression analysis to identify factors that influence entrepreneurial motivation. The results of the study show that entrepreneurship in universities, which include entrepreneurship courses, seminars, training, and business incubators, have a significant influence on increasing students' entrepreneurial motivation. These entrepreneurship programs provide knowledge, skills, and support that are very important for students to start their businesses. In addition, social support from family and friends as well as economic conditions also play a role in increasing students' entrepreneurial motivation. The conclusion of this study is that entrepreneurship in universities contributes positively to encouraging students to enter the business world, so universities need to continue to develop their entrepreneurship programs to support the creation of innovative and competitive young entrepreneurs.
Co-Authors Ahmad Haris Hasanuddin Slamet Andini Permata Putri Aprilda Yanti Atika Aini Nasution Ayu Teresia Hutauruk Azizul Kholis, Azizul Bambang Sutejo, Bambang Danyl Mallisza Debi Masri Dinda Larasati Faziatul Amillia Mohamad Basir Ichsan Ichsan Iin Srimulyani Irma Herliza Rizki Iskandar Muda Jhon Rinaldo Muammar Rinaldi Nadia Nur Sahgira Oky syahputra Sattar Rasul Tina Muhardika Handayani Zahara Meutia