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All Journal Jurnal Pariwisata Pesona Jurnal Master Pariwisata (JUMPA) ASEAN Journal on Hospitality and Tourism Masyarakat, Kebudayaan dan Politik Jurnal Pariwisata Terapan Journal of Leadership in Organizations Jurnal Penelitian Kehutanan Bonita Tourism Scientific Journal Jurnal Socius: Journal of Sociology Research and Education Edutourism : Journal Of Tourism Reseach Jurnal Kajian Pariwisata dan Bisnis Perhotelan JKTP Journal of Applied Sciences in Travel and Hospitality Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Masyarakat Pariwisata: Journal of Community Services in Tourism
Cecep Ucu Rakhman
Politeknik Pariwisata NHI Bandung, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences Other

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Strategi Pengembangan Pariwisata Berkelanjutan di Desa Samangki Kecamatan Simbang Kabupaten Maros Rahman, Farid Asfari; Mas Dadang Enjat Munajat; Uud Wahyudin; Reiza D. Dienaputra; Cecep Ucu Rachman
Jurnal Kajian dan Terapan Pariwisata Vol 2 No 1 (2021): November Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v2i1.39

Abstract

This article aims to formulate a strategic plan for sustainable tourism development in Samangki village, Maros Regency, South Sulawesi. The research design used is descriptive qualitative. At the stage of formulating a sustainable tourism development strategy in Samangki village, using SWOT analysis techniques. The results of the analysis show that Samangki village has internal and external potential for sustainable tourism that can be further developed. Then, potential analysis based on aspects or criteria as the village concept shows that of the seven aspects, only aspects of human resource readiness and aspects of tourism support facilities still need to be improved, while the other five aspects are; tourist attraction, community motivation, facilities and infrastructure, availability and availability of land, in general, are adequate for tourism. In addition, the development of sustainable tourism in Samangka village is quite good, but there is a need for improvement so that in the future Samangka village can become one of the pilot tourism villages in Indonesia.
Strategi Pengembangan Pariwisata Berkelanjutan di Desa Sukamukti: Pendekatan Analisis SWOT dan Analisis PEST Priani, Zalsa Az Zahra; Dienaputra, Reiza D.; Ucu Rakhman, Cecep
Jurnal Pariwisata Terapan Vol 9, No 1 (2025)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.101912

Abstract

This study aims to identify the natural tourism potential in Sukamukti Village, Maniis District, Purwakarta Regency, and formulate sustainable tourism development strategies using SWOT and PEST analysis approaches. A qualitative descriptive methodology was employed, involving direct observations and interviews with key stakeholders, including the village head, the Sukamukti Tourism Awareness Group (Pokdarwis), local residents, and subdistrict officials. The SWOT analysis identified internal factors (strengths and weaknesses) and external factors (opportunities and threats) to develop strategic solutions, while the PEST analysis assessed the political, economic, social, and technological influences affecting tourism development. The study emphasizes the importance of integrating internal capabilities with external dynamics to formulate adaptive and sustainable strategies. The findings offer valuable insights for local stakeholders and policymakers to enhance tourism development in alignment with the community’s needs and socio-economic conditions
Analisis Pasar Wisatawan Nusantara di Candi Borobudur Cecep Ucu Rakhman
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 3 No. 2 (2019)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v3i2.33

Abstract

This is a marketing research in the tourism sector that discusses the market segmentation of domestic tourists (wisnus) in Borobudur Temple. This study analyzed the profile of the wisnus using quantitative research. Methods of data collection were conducted with questionnaires, field observations, and documentation studies. The results showed that tourists who visited Borobudur Temple mostly came from outside the province (62%) and within the province (38%). When viewed from the provincial origin, then the five largest provinces are domestic tourists from Central Java Province of 38%, while respondents who come from the West Java Province of 13 %. Then the respondents from D.l. Yogyakarta with 10%, then East Java Province 9 and DKI Jakarta 9%. Respondents who visited Borobudur Temple were 15-24 years old (36%), male (58%), married (52%), graduated from diploma (46%), still in student status (27%), Revenue per month <Rp. 2,000, 000.00 (52%). The majority of respondents have preference type DTW historic sites (52%), preferences for recreational activities (81%), art and culture (53%), friend / family sources (53%), family (52%), had no constraints (43%), day preference on national holidays (39%), in the morning (57%), duration of l -3 hours (65%), visitfrequency 1 times (80%), average / moderate price perception (75%), rate of Borobudur temple at good enough level (58%), and have hope for improvement of DTW (45%) location arrangement. Spending at DTW> Rp. 50.000,00 (28%), total expenses during trip <Rp. 200.000,00 (32%), the largest share of expenditure is located on transportation (34%), using land transportation (86%) and air (13%), visiting reason because Borobudur Temple has artistic and cultural value (38%), preference of stay in other hotels / inns (36%), visit planning <1 week earlier (65%), recommend Borobudur Temple (96%), and have a return visit (97%). In comparison of markets within and outside the province, the source of information from friends /family (62%) is preferred by the market within the province. Outside provincial markets (85%) have motivational preferences of visiting for recreation and leisure. The average income of domestic tourists in the province is Rp. 3.138.298 Meanwhile, the average income of tourists outside the province is Rp.3.750.000. Expenditure at Borobudur Temple for respondents in the province is Rp.194.681, - meanwhile for out ofprovince is Rp.202.885. 000, -. Travelers from within the province have an average total of travel expenses ofRp.606.383 and outside the province ofRp.1.264.744. Nusantara tourists in the province have purchasing power of 19% of income per month while from outside the province have purchasing power of 34% of tourist income per month. For the largest expenditure during the trip is on transportation, tourists outside the province has a magnitude of 36% and tourists in the province of 32%. For the category recommend, tourists outside the province have 95% and tourists in the province of 98%. The appraisal of tourism facilities is at a sufficiently good level with a value of 3.50, all price aspects considered to have a range between 3.25 - 3.46 infrastructure components and promotion is quite good with an average score of 3.55.
Community and MSMEs empowerment model through cultural tourism events in West Java, Indonesia Wawan Gunawan; Cecep Ucu Rakhman; R. Wisnu Rahtomo
Journal of Applied Sciences in Travel and Hospitality Vol. 9 No. 2 (2026): JASTH: Journal of Applied Sciences in Travel and Hospitality (In Press)
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v9i2.175-188

Abstract

This study examines the Ngaraga Budaya Festival as a model of community and MSME empowerment through cultural tourism events in Kertawangi Village, West Bandung Regency, Indonesia. A qualitative descriptive approach with a case study design was employed. Data were collected through participatory observation, in-depth interviews with nine key informants, and documentation analysis. Informants included community leaders, festival organizers, tourism office representatives, local residents, MSME actors, and cultural practitioners. Data were analysed using the Miles and Huberman interactive model, comprising data reduction, data display, and conclusion drawing. The findings indicate that the festival serves as an integrative empowerment platform linking cultural preservation, community participation, and local economic activation within a community-based tourism framework. Cultural capacity building is demonstrated through programs such as child puppeteer training and collaborative artistic performances, which support intergenerational knowledge transfer and strengthen local cultural identity. MSME participation through product exhibitions and culinary bazaars was perceived by informants to increase economic activity and market access, although the absence of formal sales records means that these economic benefits cannot be quantified. The study further highlights the importance of collaboration among local government, community groups, educational institutions, and cultural actors in sustaining empowerment initiatives. This research contributes to a cultural event-based empowerment model that integrates cultural, social, and economic dimensions and offers a practical framework for sustainable rural tourism and community development.
Co-Authors Ahmad Esa Abdul Rahman Arini Shofi Elmia Aryanto, Peranciscus Awaludin Nugraha Ayu Khrisna Yuliawati Baehaqi Dadang Suganda Eldo Delamontano Evi Novianti Fajar Kusnadi Kusumah Putra Gusdi, Taqiy Lutfiandina Kharisma Maesari, Nadhia Mas Dadang Enjat Munajat Mohamad Liga Suryadana, Mohamad Liga Peranciscus Aryanto Pramadika, Nurul Rochmah Priani, Zalsa Az Zahra R. Wisnu Rahtomo Rahman, Farid Asfari Reiza D. Dienaputra Rifki Rahmanda Putra Rifqi Asy'ari Rizkaf Zulfikar Kasim Rusdin Tahir Rusdin Tahir Rusdin Tahir Rusdin Tahir, Rusdin Sondjana Ali Suganda Susianty Natalia Dewi Tahir, Rusdin Tommy Andrianto Ute Lies Siti Khadijah Uud Wahyudin Wawan Gunawan Willionel Dhimas Fernando Zhafarini, Ghaziana