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All Journal Jurnal Minfo Polgan (JMP) Journal of Economics, Entrepreneurship, Management Business and Accounting PMSDU Jurnal Pengabdian Nusantara Fundamental and Applied Management Journal
Richard Berlien
Universitas Murni Teguh
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Personal Selling Terhadap Keputusan Pembelian Konsumen Pada PT. Indako Trading Coy Medan Louis Fernando Wijaya; Albert Giovanni Chandra; Tuty Nainggolan; Richard Berlien
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14094

Abstract

Honda didistribusikan ke berbagai daerah di Indonesia, termasuk kota Medan, oleh PT. Indako Trading Coy Medan. Meskipun Honda adalah merek motor yang sangat terkenal, perusahaan ini masih bisa mengalami peningkatan penjualan. Namun, dalam beberapa tahun terakhir, PT. Indako Trading Coy Medan mengalami penurunan penjualan. Konsumen yang semakin selektif dalam memilih produk melakukan berbagai evaluasi dan membandingkan merek Honda dengan pesaing seperti Yamaha, kemudian memilih produk yang paling unggul dan memberikan banyak manfaat bagi mereka. Oleh karena itu, penurunan keputusan pembelian ini dikaitkan dengan pengaruh kualitas produk, kualitas pelayanan, dan personal selling. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kualitas produk, kualitas pelayanan, personal selling terhadap keputusan pembelian konsumen pada PT. Indako Trading Coy. Penelitian ini melibatkan 10.617 konsumen yang membeli produk dari perusahaan selama periode 2020 hingga 2022. Teknik penentuan sampel menggunakan rumus Slovin dengan tingkat toleransi 10%, sehingga diperoleh sebanyak 99 sampel. Hasil penelitian menunjukkan bahwa kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian konsumen pada PT. Indako Trading Coy. Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Keputusan Pembelian konsumen pada PT. Indako Trading Coy. Personal Selling berpengaruh positif dan signifikan terhadap Keputusan Pembelian konsumen pada PT. Indako Trading Coy. Secara serempak Kualitas Produk, Kualitas Pelayanan dan Personal Selling berpengaruh signifikan terhadap Keputusan Pembelian konsumen pada PT. Indako Trading Coy.
Human Capital in Private Higher Education Institutions in North Sumatra: Determinants of Lecturer Performance and Perceived Educational Quality Calen; Richard Berlien; Willy Cahyadi; Horas Djulius
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.569

Abstract

This research investigates how human capital, professional development, institutional conditions, lecturer performance, and perceived educational quality are connected in private higher education institutions in North Sumatra, Indonesia. The study applied an explanatory quantitative approach and used questionnaire responses from 247 lecturers. The proposed direct and mediating relationships were examined with Partial Least Squares Structural Equation Modeling (PLS-SEM). Several limitations should be acknowledged, particularly the cross-sectional nature of the design and the use of lecturer self-reports to assess educational quality, both of which may create common-method bias. The findings are also tied to the setting of private universities in North Sumatra, so their applicability to other institutional contexts should be interpreted carefully. The analysis demonstrates that human capital, professional development, and institutional factors contribute significantly to lecturer performance, with human capital producing the largest effect. Lecturer performance is strongly associated with perceived educational quality (beta = 0.76). The mediation test further shows that lecturer performance partially explains the pathway from human capital to perceived educational quality. Overall, the study offers localized empirical evidence on the role of lecturer performance as an important channel through which lecturer competencies and institutional support are linked to quality perceptions in private higher education.
Pengembangan Kepemimpinan Visioner dalam Pelayanan Publik: Peningkatan Peran UPTD Perlindungan Perempuan dan Anak (UPTD PPA) di Masyarakat Dewi Sartika Situmorang; Herman Herman; Sudung Simatupang; Richard Berlien; Nelly Ervina; Riny Riny; Juli Antasari br Sinaga; Sabar Dumayanti Sihombing
Pengabdian Masyarakat Sumber Daya Unggul Vol. 4 No. 1 (2026): Volume 4 Nomor 1 Tahun 2026
Publisher : Lembaga Penelitian dan Publikasi Ilmiah, Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/pmsdu.v4i1.1789

Abstract

Adapun yang menjadi tujuan penting dilakukannya sosialisasi perlindungan perempuan dan anak adalah untuk meningkatkan kesadaran masyarakat, mencegah kekerasan (seperti kekerasan fisik, psikis, seksual, eksploitasi, dan diskriminasi), mendorong masyarakat untuk berani melapor, memberikan perlindungan terhadap perempuan dan anak serta layanan pendampingan bagi korban dengan melibatkan seluruh elemen masyarakat dan aparat penegak hukum untuk menciptakan lingkungan yang aman dan berkeadilan bagi perempuan dan anak. Selain hal di atas, sosialisasi juga membahas tentang pernikahan anak usia dini sesuai dengan Undang-undang No. 16 Tahun 2019, perubahan Undang-undang No. 1 Tahun 1974. Adapun sosialisasi tersebut dilaksanakan di Kantor UPTD. Perlindungan Perempuan dan Anak Kabupaten Simalungun dengan jumlah peserta 20 orang. Setelah Narasumber menyampaikan pemaparan dengan metode ceramah, dilanjutkan dengan sesi tanya jawab. Banyak masyarakat kita menjadi korban kekerasan dan mengalami trauma serta depresi karena dianggap aib bagi keluarga maupun masyarakat. Perlu keberanian yang besar bagi korban untuk bisa bangkit dan membentuk diri yang lebih kuat. Oleh karenanya dukungan dari masyarakat sekitar sangat diharapkan untuk tidak mengucilkan mereka, karena mereka adalah korban. Untuk itu, marilah kita bersama-sama memberikan lingkungan yang aman dan tentram bagi setiap korban kekerasan terlebih lagi bagi anak-anak calon generasi bangsa. Pada tahun 2045, dalam merayakan 100 Tahun Kemerdekaan RI, Indonesia memiliki visi yakni Indonesia Emas, yang mana dapat dicapai apabila generasinya menjadi generasi emas yakni generasi muda yang berkualitas, berkompeten, dan berdaya saing tinggi. Oleh karenanya, marilah kita bersama-sama mendukung visi Bangsa Indonesia tersebut dengan menciptakan lingkungan yang aman dan tentram bagi tumbuh kembang anak-anak kita sehingga tercipta Generasi Emas ke depannya.
The Role of Training and Organizational Support in Shaping Public Employees’ Performance: Evidence from Village Governance in North Sumatra Christin Natalia Sianipar; Robert Tua Siregar; Asnawati; Calen; Richard Berlien
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.1202

Abstract

Purpose – This research investigates the relationship between training, organizational support, and public employee performance in village governance in North Sumatra, Indonesia. Guided by human capital theory and perceived organizational support theory, this research conceptualizes training as a means of enhancing employee competence, while organizational support serves as a facilitating condition that enables employees to carry out their responsibilities more effectively. Design/methodology/approach – This research adopted a quantitative explanatory approach. Primary data were obtained from 100 village government employees working in selected offices across North Sumatra through a structured questionnaire and purposive sampling. The data were examined using descriptive statistics, validity and reliability assessments, classical assumption tests, and multiple linear regression.The construct scores were developed from Likert-scale questionnaire items measuring training, organizational support, and public employee performance. Findings/Results – The findings reveal that training has a positive and statistically significant association with public employee performance, with a regression coefficient of 0.386. Organizational support likewise demonstrates a positive and significant association with employee performance, with a coefficient of 0.337. The overall regression model is statistically significant, as shown by an F-statistic of 63.765 and an R² value of 0.568. Thus, training and organizational support collectively account for 56.8% of the variation in public employee performance. Originality/Value – This research contributes to the public-sector human resource management literature by investigating training and organizational support as complementary factors linked to employee performance within village government. Its originality lies in its focus on village-level public employees in North Sumatra, a local governance context that remains underexplored. The results indicate that village employee performance is related both to competency enhancement through training and to organizational factors, including leadership direction, sufficient resources, supervision, recognition, and professional development opportunities.
Grab Your Future: Socialization in Constructing a Powerful English Application Letter for College Students Herman Herman; Sabar Dumayanti Sihombing; Nelly Ervina; Riny Riny; Arwin Tannuary; Richard Berlien; Bangun Munthe; Tumpal Richardo Sirait; Bangun Bangun; Imelda Butarbutar
Jurnal Pengabdian Nusantara Vol. 3 No. 4 (2025)
Publisher : Konsorsium Nasional Pengelola Jurnal Pengabdian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jpn.v3i4.121

Abstract

In today’s competitive job market, the ability to compose a professional English application letter is essential for university graduates, especially in non-native English-speaking contexts. This study explores the implementation and outcomes of a socialization program designed to enhance the English correspondence skills of sixth-semester Management students at Sekolah Tinggi Ilmu Ekonomi (STIE) Sultan Agung, Pematangsiantar, Indonesia. A total of 75–80 students were divided into three groups (Group A, Group B, and Group C) and participated in a series of interactive workshops focused on the structure, language, and personalization of English application letters. Using a qualitative descriptive approach, data were collected through observations, document analysis of student letters, reflection essays, and post-program questionnaires. The results revealed significant improvements in students’ understanding of letter format, grammar usage, and the ability to tailor content to specific job advertisements. Peer review and collaborative learning played a crucial role in increasing student engagement and confidence in using English professionally. The discussion highlights the importance of genre-based instruction and social learning in developing employability-oriented communication skills. The findings emphasize the need for higher education institutions to embed practical, job-focused English training into their curriculum to better prepare students for real-world career demands. This study concludes that structured socialization programs can effectively equip students with the skills and confidence needed to construct impactful application letters, thereby enhancing their readiness for the job market. With the right support, students can take ownership of their career development, starting with how they present themselves on paper.
Co-Authors Albert Giovanni Chandra Arwin Tannuary Asnawati Bangun Bangun Bangun Munthe Cahyadi, Willy Calen Christin Natalia Sianipar Dewi Sartika Situmorang Herman Herman Horas Djulius Imelda Butarbutar Louis Fernando Wijaya Nelly Ervina Riny Riny Robert Tua Siregar Sabar Dumayanti Sihombing Simatupang, Sudung Tumpal Richardo Sirait Tuty Nainggolan