Article Per Year (5 Year)
p-Index From 2021 - 2026
2.757
P-Index
This Author published in this journals
All Journal Jurnal InterAct Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASPIKOM Ranah: Jurnal Kajian Bahasa MITRA: Jurnal Pemberdayaan Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Magistra Andalusia : Jurnal Ilmu Sastra Journal of Information Systems and Informatics JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal InterAct Jurnal Komunikasi Global Journal of Indonesia Marketing Association Komunikatif : Jurnal Ilmiah Komunikasi
Kartikawangi, Dorien
Universitas Katolik Indonesia Atma Jaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal ASPIKOM

 1 
Corporate Culture and Internal Communication Influence on Millenial Employee Engagement Mohammad Reza Prasetya; Dorien Kartikawangi
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v6i2.915

Abstract

Employee engagement is a complex concept that includes employee’s commitment, satisfaction, loyalty, and extra efforts in carrying out roles in daily life at work. Building employee engagement is not easy. The company is facing a shifting generation to millennials with unique characteristics. This was becoming a challenge yet an opportunity for the company. This study aimed to describe the influence of corporate culture and internal communication on employee engagement of millennial employees. This study used quantitative methods with millennial employees as the respondent and used multiple linear regression analysis techniques. The results of this study indicated that company culture has a positive and significant effect on millennial employee engagement. Then, internal communication has a positive and significant effect on millennial employee engagement. Finally, corporate culture and internal communication have a positive and significant influence on millennial employee engagement.
Kearifan Lokal dalam Implementasi Cause Related Marketing untuk Keberlanjutan Bisnis Dorien Kartikawangi
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 5 (2018): Juli 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5272.9 KB) | DOI: 10.24329/aspikom.v3i5.278

Abstract

ASEAN Economic Community (AEC) is going to be a great opportunity and yet challenges for any business practices. The market integration provides possibilities to develop the business; however, the intercultural aspect would be another challenge. This study is analyzing the global marketing strategy and implementation for any corporation in taking advantage of an opportunity and overcome the obstacles. Theories on marketing and corporate communications are used as the research fundamentals. The research uses a qualitative research method according to find the answers to the case. Secondary data, depth interviews, and literature study become the source of triangular data analysis which are divided into three steps of coding. The research shows that strategy and implementation which combines marketing communication and CSR, especially Cause Related Marketing, becomes one of the appropriate global marketing strategy and execution. Proper implementation in term of its capability to increase the brand engagement and to overcome the intercultural obstacle is the primary challenge in global marketing. Based on the result, as a practical recommendation, the development of strategy and implementation in cause-related marketing would be resourceful if the business is also emphasizing and involving the local wisdom.
Co-Authors Adam , Evants Adam, Evants Amsal Salomo Amsal Salomo Anggraini, Raissa Syifa C. Johan, Virginia Chyntia Novy Girsang Clara R.P Ajisuksmo D.E. Paramitha, Emanuel Emanuel D.E. Paramitha Evants Adam F.N. Sunjaya, Lidwina Fathma, Mutiara Annisa Ferdinand Adi H. Pand, Regina Pinasthika Irawan Kamelia Steffi Katharina Endrianti Sukamto Lidwina F.N. Sunjaya Lokananta, Arbi Cristional Mohammad Reza Prasetya Murniati Agustian Prasetyo Jati, Rocky R.P Ajisuksmo, Clara Rayini Dahesihsari Regina Pinasthika H. P Saba Ayon, Hadi Steffi, Kamelia Stella Setiawan Suciati, Melisa Tjhintia, Veronica Virginia C. Johan Winayu, Birgitta Narindri Rara Yerik Afrianto Singgalen Yerik Arifianto Singgalen