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Analisis Pengaruh Atribut Produk, Harga, Bauran Promosi terhadap Motivasi dan Keputusan Pembelian (Studi pada Pelanggan Kartu Prabayar Telkomflexi–Trendy di Sawojajar, Kota Malang) Djunaedi -
Jurnal Aplikasi Manajemen Vol 9, No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1142.158 KB)

Abstract

This study aims to describe the explanatory variables, namely: Attribute Product (X1=brand and X2=physical evidence), price (X3=product price), and Mix Promotions (X4=advertising, X5=sales promotion, X6=personal recommendation through word of mouth); variables between the motivation (X7=motivation purchase), and the dependent variable is Buying Decision (Y), and search and explain the influence of direct, indirect, and total effect of all three types of variable with 212 population were pre-paid card subscribers TelkomFlexi-Trendy in Sawojajar Housing Complex, Lesanpuro, Kedungkandang, Malang, 68 people were taken samples of respondents. It is analized by path analysis from SPSS for windows ver 11.5. The results based on descriptive analysis shows, in general, respondents gave very positive responses to the 8 variables studied. Based on inferential analysis showed that variables significantly X7 directly to the Y with the path coefficient (α) equal to 0.319. From these results found in the fact that the variables X1 which has a dominant influence with the total effect of 0.741.Keywords: Attribute Product, Price, Promotion Mix, Motivation, Decision to Purchase.
PENGEMBANGAN SOP PELAYANAN ADMINISTRASI PEMERINTAHAN KAMPUNG BERBASIS TEKNOLOGI INFORMASI DI KAMPUNG INOFI Rijal Rijal; Djamil Hasim; Irwan Irwan; Djunaedi Djunaedi; Jusman Jusman
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.645

Abstract

Development of Standard Operating Procedures (SOP) for government administration services in Inofi Village, Biak Numfor Regency, by utilizing information technology, the aim of which is to increase the efficiency and effectiveness of village government administration services, as well as utilizing the potential of information technology in this process. The process of government administration services in Inofi Village still experiences several obstacles, such as the lack of use of information technology, procedures that are not yet properly standardized, and a lack of training for administrative officers. Therefore, it is necessary to socialize the development of SOPs for information technology-based government administration services. The proposed SOP will include clear steps in the administrative service process, including the use of information technology to support the process. In addition, there will be recommendations for training administrative officers in using the necessary information technology. By implementing the administrative service SOP that has been developed, it is hoped that it can increase the efficiency and effectiveness of government administration services in Inofi Village. The use of information technology is also expected to facilitate access to information for village communities and increase transparency in government processes
Digital Transformation in Human Resource Management: Challenges and Opportunities for Modern Organizations Idel Eprianto; Djunaedi; Takim Mulyanto; Sumarno Sumarno
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/vv9pmq42

Abstract

Digital transformation in human resource management has become a major factor in improving the efficiency and effectiveness of HR management in the modern era. Along with the rapid development of technology, many organizations have begun to turn to digital systems to handle various HR functions, such as recruitment, training, payroll, and performance management. This research aims to analyze the impact of digital transformation in HR management, focusing on the challenges faced by organizations and the opportunities that can be utilized to improve HR management. The method used is a literature study and qualitative analysis of various secondary sources, including scientific articles and industry reports. The results show that the application of digital technology in HR provides significant benefits, such as increased operational efficiency, reduced administrative costs, and more accurate and measurable data-based performance management. Technologies such as cloud-based systems, artificial intelligence (AI) for recruitment, and analytics platforms provide opportunities for organizations to make faster, evidence-based decisions However, digital transformation also presents challenges, including resistance to changes in organizational culture, data security and privacy concerns, and digital skills gaps among employees. The implications of this research suggest that organizations must provide adequate technology training, overcome cultural barriers and ensure personal data protection in order to harness the full potential of digital transformation. Organizations that successfully manage these challenges will gain a competitive advantage, create a more efficient work environment and improve the overall employee experience.  
THE EFFECT OF HIGH PERFORMANCE WORK SYSTEMS ON EMPLOYEE PERFORMANCE WITH WORK ENGAGEMENT AS A MODERATING VARIABLE Dasep Suryanto; Eva Desemberianita; Sugiarti; Djunaedi; Ilham Akbar
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 7 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

This research is a quantitative study with an explanatory approach, namely an approach that only relies on previous similar studies as a starting point to find elements of novelty in the research being conducted. The data used in this article is primary data that researchers obtained from the results of distributing questionnaires to 300 PT employees KAI spread throughout Indonesia. The questionnaire contains statements of agree, strongly agree, normal/so-so, disagree, and strongly disagree. The data obtained were analyzed using the smart PLS 4.0 analysis tool. that each variable used in this study has been successfully proven and accepted. This is because the first row of the third table of the Path Coefficients above has a positive relationship direction and a significant influence because it is below the significance level of 0.05, namely 0.035. This is because the higher the performance of the Work System, the easier it is for employees to complete their work. In addition, the next row of the third table of the Path Coefficients above also shows the same intent and purpose where the P-Values are positive and also below the significance level of 0.05, namely 0.007. This is because the more often employees are involved in a job, the more employees become accustomed to challenges and can continue to evaluate themselves so that the results of their work can be better over time. Thus it can be concluded that the first and second hypotheses in this article can be proven and accepted.
Effective Laboratory Management: Efforts to Improve Science Education Management in Islamic Boarding Schools Anugriaty Indah Asmarany; Djunaedi; Abdul Azizul Hakim; Arif Saefudin; Loso Judijanto
Jurnal Penelitian Pendidikan IPA Vol 10 No 8 (2024): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i8.8250

Abstract

Effective laboratory management can be applied as an effort to improve science education management in secondary schools. This study aims to explore effective laboratory management as an effort to improve science education management at MA Citra Cendekia South Jakarta. The research method used was a descriptive qualitative method with a case study approach. Data were collected through direct observation, in-depth interviews with teachers and laboratory staff, and analysis of related documents. The results showed that effective laboratory management involves several important aspects, namely careful planning, procurement and maintenance of adequate laboratory equipment, and competency development of teachers and laboratory technicians. In addition, collaboration between science teachers and laboratory staff in designing and conducting experiments also contributes significantly to improving the quality of science learning. The implementation of good laboratory management at MA Citra Cendekia South Jakarta is proven to be able to increase student learning motivation, improve understanding of science concepts, and produce more interactive and contextualised learning. This study concludes that effective laboratory management is one of the key factors in improving the quality of science education in Islamic educational institutions.