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All Journal Tadris: Jurnal keguruan dan Ilmu Tarbiyah Pendas : Jurnah Ilmiah Pendidikan Dasar Komunika: Jurnal Dakwah dan Komunikasi Jurnal Pengabdian Masyarakat Waradin Jurnal Riset Rumpun Agama dan Filsafat Nanggroe: Journal Of Scholarly Service PROCEEDING AL GHAZALI International Conference Nanggroe: Journal of Scholarly Service
Muhammad Ridwan
Universitas Nahdlatul Ulama Al Ghazali Cilacap
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Analysis of Logos, Pathos, and Ethos in Leadership Communication: Case of Kang Dedi Mulyadi Asmaya, Enung; Ridwan, Muhammad; Uswatusholihah, Uus
Tadris: Jurnal Keguruan dan Ilmu Tarbiyah Vol 10 No 2 (2025): Tadris: Jurnal Keguruan dan Ilmu Tarbiyah
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/tadris.v10i1.28174

Abstract

This study investigates the rhetorical strategies of logos, pathos, and ethos in the leadership communication of Kang Dedi Mulyadi (KDM), the Governor of West Java, Indonesia. KDM’s communication approach, characterized by logical reasoning, emotional resonance, and ethical credibility, has been widely recognized for fostering public trust and engagement. This paper examines how KDM employs these rhetorical elements in his leadership discourse and discusses their implications for educational leadership. By analyzing content from KDM’s YouTube channel and other media sources, this study shows that his use of logos in policy argumentation, pathos in emotional appeals, and ethos in personal integrity are pivotal to his public influence. The findings suggest that KDM's leadership communication model offers significant insights for educational leadership, particularly in the areas of civic literacy, character education, and community engagement. This paper contributes to the understanding of how leadership communication can be integrated into educational practices to foster democratic values, critical thinking, and moral development among students.
Co-Authors A. Kasyifan Sidqi Agus Margiwiyatno Alvan Hazhari Ariq Cahya Wardhana Aufa Rizka Azzumi Dhimas Oki Permata Aji Enung Asmaya Fadilah, Umatin Faisal Faisal Fala Sifah Maharani Feriani Budiyah Hidayati, Rima Hikmah Yuliasari Isna Rosita Rahmah Jilly Ayu Puspita Kavadya Syska Lasimin Lina Tri Maulida M. Navidhiyaulhaq M. Zuhrul Ikfa Musta'in Musta'in Nastiti Nur Indrayani Reni Widiyawati Ridlo, Abdullah Rizqi, M. Rifki Fathur Ropiudin . Rostaman Roykhan Hidayat Uswatusholihah, Uus Verry Verry Wahidah, Putri Nur Windi Septiani ‘Azizah, Wida Nurul