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Precision Multi-Forage Nutrition as a Driver of Sustainable Goat Agribusiness Performance Nicholas Renaldo; Jahrizal Jahrizal; Achmad Tavip Junaedi; Suhardjo Suhardjo; Onny Setyawan; Sulaiman Musa; Cecilia Cecilia
Journal of Applied Business and Technology Vol. 7 No. 1 (2026): Jounal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/s2a28145

Abstract

Feed cost remains the largest expenditure in goat farming enterprises and significantly influences profitability, competitiveness, and long-term sustainability. Despite advances in precision livestock farming, limited studies have examined precision nutrition from an agribusiness perspective, particularly in tropical goat production systems. This study aims to analyze the role of Precision Multi-Forage Nutrition (PMFN) as a driver of sustainable goat agribusiness performance through the strategic integration of seven functional forage crops: Bonanza maize (Zea mays), Sweet Lady maize (Zea mays), Indigofera zollingeriana, Anaphalis javanica, Medicago sativa, Pakchong grass (Pennisetum purpureum × Pennisetum americanum), and Odot grass (Pennisetum purpureum cv. Mott). Using a descriptive case study approach combined with techno-economic and agribusiness feasibility analyses, the study evaluates the nutritional, operational, and economic contributions of diversified forage resources within integrated goat farming systems. The findings indicate that the PMFN framework enhances feed security, improves resource utilization efficiency, reduces dependence on external feed markets, and strengthens business resilience. The integration of seven complementary forage species creates a balanced nutritional ecosystem that supports productivity while simultaneously optimizing feed costs and improving profitability. Guided by the Resource-Based View (RBV), the study demonstrates that diversified forage resources can function as valuable, rare, inimitable, and non-substitutable strategic assets that contribute to sustainable competitive advantage. Furthermore, the study introduces the concept of Forage-Based Competitive Advantage (FBCA), which positions forage diversity and precision nutrition as strategic drivers of agribusiness performance rather than merely production inputs. The results suggest that Precision Multi-Forage Nutrition represents a transformative agribusiness innovation capable of enhancing economic sustainability, operational resilience, and long-term competitiveness in goat farming enterprises. These findings provide theoretical contributions to agribusiness strategy literature and practical implications for farmers, investors, and policymakers seeking sustainable livestock development models.
Digital Information Systems on Business Agility and Innovation in the Era of Industry 6.0 Mukhsin Mukhsin; Gusrio Tendra; Suhardjo Suhardjo; Suharti Suharti; Suyono Suyono; Achmad Tavip Junaedi; Andi Andi; Novita Yulia Putri; Yvonne Augustine; Nicholas Renaldo; Sulaiman Musa; Cecilia Cecilia
Journal of Applied Business and Technology Vol. 6 No. 1 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i1.204

Abstract

The primary objective of this study is to analyze the impact of advanced digital information systems on business agility and innovation within the industry 6.0 framework. Novelty in this research is to develop new dimension of digital information systems, business agility, and innovation. In this quantitative research, data will be collected using a structured questionnaire. The data will then be analyzed using Structural Equation Modeling. The sample size will be a minimum of 210 respondents, in accordance with SEM guidelines. The study confirms that Digital Information Systems (DIS) significantly improve Business Agility and that Business Agility positively influences Innovation. However, Digital Information Systems do not directly improve Innovation. Instead, Business Agility acts as a mediator, meaning that Digital Information Systems enhances Innovation indirectly through Business Agility. This finding highlights the indirect role of Digital Information Systems in fostering Innovation. Simply adopting digital systems is not enough to drive Innovation; rather, organizations must leverage these systems to enhance their agility, which in turn facilitates innovation. Future research should incorporate qualitative approaches (e.g., case studies, expert interviews) to better understand the mechanisms behind agility-driven innovation.