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All Journal Izdihar : Jurnal Ekonomi Syariah EKSYA: Jurnal Ekonomi Syariah Jurnal Pengabdian Masyarakat Indonesia (JPMI) Journal of Creative Student Research Jurnal Ilmiah Dan Karya Mahasiswa Al Rikaz : Jurnal Ekonomi Syariah Jurnal Akuntan Publik Jurnal Pengabdian Masyarakat Indonesia Sejahtera Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Al Birru: Jurnal Keuangan dan Perbankan Syariah
Lilis Renfiana
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Strategi Pemasaran Islam pada UMKM (Studi Pada Kantin Ibun dan Geprek Arya, Lampung Timur) Sri Cahyati Utami; Tria Septiani; Lilis Renfiana
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 1 No. 6 (2023): DESEMBER : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v1i6.1149

Abstract

Islamic marketing strategy is one of the muamalah practices and every business sector must implement it, although the methods are different, starting from the chosen market segmentation, targeting or positioning. The research is research with a qualitative approach. The data taken is primary and secondary data, through observations and interviews with two business actors engaged in the food business, namely Kantin Ibun and Geprek Arya. These two business actors have implemented Islamic marketing strategies well and implemented monotheism, justice and honesty. The market segmentation of both is the same, namely selling food products with the target being the local community by providing friendly service and highlighting the quality of each product.
Penerapan Strategi Pemasaran Dalam Menarik Minat Konsumen pada UMKM : (Studi Kasus Kedai Siempur) Dwi Yanti Wahyu Lestari; Tazkia Nehayata Muna; Lilis Renfiana
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 1 No. 6 (2023): DESEMBER : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v1i6.1156

Abstract

Marketing strategy is a tool to achieve success in attracting consumer buying interest without destroying relationships with entrepreneurs who produce the same goods. Usually, marketing strategy is said to be the basis for preparing an overall business plan. This research aims to gain knowledge about marketing strategies in attracting consumer interest, as well as an overview of how effective the implementation of marketing strategies is. The research was conducted at Kedai Siempur. The research uses descriptive qualitative research with observation and interview data collection techniques. From the results of the analysis of the implementation of marketing strategies at Kedai Siempur, they have implemented a segmentation strategy in which there is no consumer specialization, in terms of targeting they have provided maximum service and listened to input from consumers, and in positioning they prioritize quality ingredients and hold promotions so that consumers are interested. , and has implemented a marketing mix including product, price, location and promotion. This shows an increase in total sales from month to month and this is used as a reference in maintaining a marketing strategy to attract consumer buying interest in Kedai Siempur.
Strategi Pemasaran Usaha Tanaman Hias Aglonema: (Studi Kasus Di Suluh Nursey Batanghari Lampung Timur) Ahmad Rifai; Dewi Mareta; Lilis Renfiana
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 1 No. 6 (2023): DESEMBER : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v1i6.1176

Abstract

This research uses the theory put forward by Kotler and Keller regarding the marketing mix which is divided into 7Ps (product, promotion, price, place, people, process, and physical evidence) to discuss marketing strategies for aglonema ornamental plants in one of the aglonema cultivation sites in Batanghari , East Lampung. This research aims to reveal the marketing strategies used by Suluh Nursery Aglonema to increase sales of their ornamental plants. This research is qualitative descriptive research or field research. The method used to collect data is observation, interviews and documentation. Based on the research conducted, the marketing strategy at Suluh Nursery Aglonema is to increase sales by promoting Aglonema ornamental plants on various social media such as TikTok, YouTube, Facebook and WA. Apart from selling online, Suluh Nursery Aglonema also sells offline to the public.
Co-Authors Ahmad Rifai carmidah, carmidah carmidah Choirul Salim Dewi Asiyatus Shofuroh Dewi Mareta Dwi Ariyati Dwi Yanti Wahyu Lestari Erfina Miftahul Jannah Erika Adistia Fadila Oktiana Sari Gita Diana Putri Husna, Trina Akhsanul Lily Cahyanti Misfi Laili Rohmi Muhammad Aldo Mutiarani Asrul NANDA PRATAMA Nur Syamsiyah Puja Rosiyadi Putri Ria Sulistiani Sri Cahyati Utami Tazkia Nehayata Muna Tria Septiani