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All Journal Journal of Development Research JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) SINDA: Comprehensive Journal of Islamic Social Studies Izdihar : Jurnal Ekonomi Syariah Penamas: Journal of Community Service Business, Entrepreneurship, and Management Journal Jurnal At-Tamwil: Kajian Ekonomi Syariah Synergy In Economic & Business Management (SEBM) Jurnal Pengabdian Masyarakat Berdampak
Gautama Sastra Waskita
Universitas Tulungagung
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences Other

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CLICKING UNDER PRESSURE: A NETNOGRAPHIC INVESTIGATION OF FOMO AND IMPULSIVE BUYING IN FLASH SALE CAMPAIGNS Waskita, Gautama Sastra; Sartono, Sawal; Rachmawati, Desi
BEMJ: Business, Entrepreneurship, and Management Journal Vol. 4 No. 2 (2025)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v4i2.1850

Abstract

Flash sale campaigns have become a dominant digital marketing tactic, yet their heightened temporal pressure often triggers consumers’ fear of missing out (FOMO), leading to unplanned and impulsive purchases. However, empirical understanding of how these psychological dynamics unfold within real consumer communities remains limited. This study aims to explore how FOMO is constructed, expressed, and translated into impulsive buying behavior during flash sale events. Employing a netnographic methodology, data were collected from online consumer forums and social media discussions to capture naturally occurring narratives and behavioral cues. The findings reveal three main patterns: collective emotional contagion that amplifies FOMO, heuristic-driven decision-making under time pressure, and social validation loops that normalize impulsive buying. These insights deepen theoretical understanding of digital consumer psychology and provide actionable implications for ethical marketing practices, particularly in managing persuasive design within flash sale environments.
Integrasi Strategi Pemasaran Digital dalam Peningkatan Kinerja Operasional UKM Kreatif: Studi Kasus Martha Onyx Tulungagung Eldon, Mokhamad; Waskita, Gautama Sastra; Saputra, Dhio; Nurani; Rakhmad Widi Ashari, Denny; Rahman Hakim, Aulia
Jurnal Pengabdian Masyarakat Berdampak Vol. 2 No. 1 (2026): Januari 2026
Publisher : Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/jupemba.v2i1.121

Abstract

UMKM kreatif berbasis kerajinan tradisional sering menghadapi keterbatasan literasi digital dan pengelolaan pemasaran digital yang belum terstruktur. Program pengabdian kepada masyarakat ini bertujuan untuk merancang dan mengimplementasikan strategi digital marketing secara kolaboratif pada Martha Onyx Tulungagung, UMKM kreatif di sektor kerajinan marmer dan onyx. Metode yang digunakan adalah pendekatan partisipatif berbasis pendampingan yang melibatkan dosen, mahasiswa magang, dan mitra UMKM, melalui pendampingan digital marketing, pendidikan berkelanjutan, serta peningkatan pemahaman industri kreatif. Pengumpulan data dilakukan melalui pre-test dan post-test, observasi, dokumentasi, dan umpan balik mitra. Hasil kegiatan menunjukkan peningkatan pengetahuan digital marketing, konsistensi konten, interaksi digital, serta kepercayaan diri mitra dalam mengelola platform digital. Program ini juga menghasilkan luaran digital yang meningkatkan visibilitas produk dan jangkauan pasar. Temuan ini menegaskan efektivitas pendekatan co-creation dalam memperkuat daya saing dan keberlanjutan UMKM kreatif. Program lanjutan disarankan menerapkan pendampingan jangka panjang.
From sensory evaluation to operational excellence: A capacity-building program in Tulungagung’s Robusta and Arabica coffee sector Waskita, Gautama Sastra; Nurani; Hidayati, Atina; Sutantri; Ashari, Denny Rakhmad Widi
Penamas: Journal of Community Service Vol. 6 No. 2 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i2.3128

Abstract

The growing demand for industry-ready human resources in Indonesia’s coffee sector requires vocational students to possess competencies in sensory evaluation and operational coffee skills. This community engagement program aimed to enhance vocational capacity through hedonic–organoleptic assessment and basic barista training among 33 students of the Agricultural Product Quality Control Department at SMKN 1 Tulungagung. The program employed an experiential learning approach integrating training, continuous education, and the Specialty Coffee Association (SCA) cupping protocol. Data were collected using pre-test and post-test assessments, practical observations, and participant feedback. The results demonstrated significant improvements in students’ understanding of sensory attributes, cupping procedures, and coffee operational skills, with increased confidence and competency in evaluating Robusta and Arabica coffee. The program also strengthened participants’ awareness of Indonesia’s coffee industry and vocational readiness. These findings suggest that industry-oriented experiential training effectively supports operational excellence and capacity building in vocational coffee education.
Platform-Driven Operations: Rethinking Supply Chain Dynamics in Affiliate-Based Digital Ecosystems Ashari, Denny Rakhmad Widi; Waskita, Gautama Sastra; Bakti, Nurimansyah Setivia; Rizkaputra, Fergiawan Alfianto; Rahmawati, Desi
Journal of Development Research Vol. 10 No. 1 (2026): Volume 10, Number 1, May 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jdr.v10i1.525

Abstract

The rapid rise of TikTok Affiliate has transformed how businesses in emerging markets organize operations, yet little is known about its impact on supply chain practices in technically complex sectors. This study aims to explore how TikTok Affiliate marketing reshapes operational dynamics within Indonesia’s motorcycle spare parts ecosystem. Using a qualitative phenomenological design, data were collected through in-depth interviews with affiliators, SME owners, and consumers, complemented by document analysis and field observations. The findings reveal that algorithmic mediation drives unpredictable demand shifts, affiliators act as cultural mediators influencing customer engagement, and SMEs adopt agile, platform-responsive supply chain strategies. Trust and informal governance mechanisms emerged as crucial in sustaining operations, while infrastructural gaps highlight the challenges of digital integration in Indonesia. The study contributes to operations management literature by framing affiliate marketing as an operational phenomenon and provides practical insights for SMEs, policymakers, and digital ecosystem stakeholders.
Pentahelix Collaboration for MSME Entrepreneurship Ecosystem Development during National Santri Day Gautama Sastra Waskita; Denny Rakhmad Widi Ashari; Samlatul Izzah; Desi Rahmawati; Andrean Permadi
ADI Pengabdian Kepada Masyarakat Vol 6 No 2 (2026): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v6i2.1463

Abstract

The development of local entrepreneurship ecosystems requires collaborative engagement among multiple stakeholders to address the challenges faced by micro, small, and medium enterprises (MSMEs), particularly in digital marketing, business networking, and community-based economic empowerment. However, socio-cultural public events in regional contexts are often implemented only as ceremonial activities and have not been optimally utilized as platforms for entrepreneurship activation and collaborative ecosystem development. This community service program aimed to strengthen the local entrepreneurship ecosystem through a Pentahelix-based public engagement model during the National Santri Day 2025 celebration in Tulungagung, Indonesia. The program employed a participatory community development approach involving academia, business actors, community organizations, government institutions, and media partners. Activities included entrepreneurship campaigns, MSME exhibitions, digital marketing socialization, branding assistance, and stakeholder networking during a public walking event attended by 2,000 participants. The results indicate that the program successfully increased MSME product exposure, improved participants’ understanding of collaborative entrepreneurship and digital marketing, strengthened stakeholder networking, and enhanced public engagement in local economic activities. The findings suggest that socio-cultural community events can function as sustainable entrepreneurial activation platforms when integrated with collaborative governance and ecosystem-based empowerment strategies.
Co-Authors Al Haris, Mohammad Basid Andrean Permadi Aulia Rahman Hakim Bakti, Nurimansyah Setivia Basid Al Haris , Mohammad Basid, Mohammad Basid Al Haris Denny Rakhmad Widi Ashari Desi Rachmawati, Desi Desi Rahmawati Hidayati, Atina Loso Judijanto Mokhamad Eldon Nijma Ilma, Ajeng Faizah Nurani Pambudi, Setyoadi Rifa’i, Akhmad Rizkaputra, Fergiawan Alfianto Samlatul Izzah Saputra, Dhio Sawal Sartono, Sawal Sutantri Utami, Artanty