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All Journal JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi SINDA: Comprehensive Journal of Islamic Social Studies Izdihar : Jurnal Ekonomi Syariah INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Business, Entrepreneurship, and Management Journal Jurnal At-Tamwil: Kajian Ekonomi Syariah Synergy In Economic & Business Management (SEBM)
Gautama Sastra Waskita
Universitas Tulungagung
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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The Art of Doing More with Less: Exploring Frugal Innovation Practices as Strategic Agility Drivers in SMEs Ashari, Denny Rakhmad Widi; Waskita, Gautama Sastra
SINDA: Comprehensive Journal of Islamic Social Studies Vol 5 No 2 (2025): Volume 5 Nomor 2 Agustus 2025
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v5i2.2511

Abstract

Small and medium-sized enterprises (SMEs) operating in resource-constrained environments often struggle to remain adaptive amid volatility, prompting the need for innovation approaches that enable agility despite structural limitations. This study examines how frugal innovation functions as a strategic driver of agility in SMEs, moving beyond its conventional framing as a cost-saving tactic. Using a qualitative research design involving semi-structured interviews, non-participant observations, and document analysis across selected SMEs, the study investigates the mechanisms that connect frugal innovation with strategic agility. The findings reveal three core mechanisms—strategic improvisation, resource recombination, and ecosystem engagement—that collectively enhance SMEs’ capacity to sense opportunities, respond swiftly, and reconfigure organizational processes. These mechanisms demonstrate that constraints can act as catalysts for adaptive capability rather than barriers to innovation. The study contributes to the theoretical integration of frugal innovation and strategic agility while offering practical insights for SME leaders, policymakers, and development institutions seeking to strengthen resilience and competitiveness. Broader implications highlight the role of frugal–agile practices in promoting inclusive and sustainable entrepreneurial ecosystems.
Crafting the Perfect Cup: How Sustainable Barista Training Shapes Product Quality at Kedai Kosim, Indonesia Waskita, Gautama Sastra; Ashari, Denny Rakhmad Widi
SINDA: Comprehensive Journal of Islamic Social Studies Vol 5 No 3 (2025): Volume 5 Nomor 3 Desember 2025
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v5i3.2514

Abstract

Sustainable service delivery has become increasingly critical for small coffee enterprises, yet the role of sustainability-oriented training in shaping product quality remains empirically underexplored. This study examines how Sustainable Barista Training influences beverage quality, operational performance, and sustainability behavior at Kedai Kosim, Indonesia. Using a qualitative case study design, data were collected through in-depth interviews, non-participant observations, and document review to capture the integration of sustainability principles into barista competencies and daily workflows. The findings reveal that sustainability-focused training enhances technical consistency, strengthens environmental awareness, and cultivates mindful resource use in coffee preparation processes. These improvements elevate key dimensions of service quality, including reliability, assurance, and responsiveness, while embedding sustainable practices into routine operations. The study contributes to the service management and sustainable hospitality literature by positioning sustainability competencies as a critical yet underrecognized driver of product quality in micro-scale coffee businesses. Practical implications highlight the importance of structured, experiential training to improve beverage consistency, reduce operational waste, and support SDG-oriented coffee shop management. Future research should explore multi-case comparisons and longitudinal assessments to evaluate the durability and scalability of sustainability-driven training models
Strategi Marketing Syariah dalam Maintainance Nasabah Loyal pada BPR APS Kediri Basid, Mohammad Basid Al Haris; Rifa’I, Akhmad; Widi Ashari, Denny Rakhmad; Waskita, Gautama Sastra
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 8 No. 02 (2025): JIMEK Vol 08 No 02 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v8i02.7158

Abstract

Di dunia bisnis, konsumen adalah raja yang berhak memilih produk, sehingga peran seorang marketer sangat krusial dalam melakukan persuasi. Marketer yang mengimplementasikan pemasaran sesuai prinsip syariah akan memiliki nilai (value) tinggi, terutama dalam menjaring calon konsumen, sebab konsumen loyal berawal dari kepuasan konsumen baru. Mempertahankan nasabah loyal, khususnya yang memiliki Dana Pihak Ketiga (DPK) besar, merupakan tantangan besar untuk mencegah risiko likuiditas jangka pendek akibat perpindahan nasabah karena kurangnya layanan. Penelitian ini bertujuan untuk menguraikan strategi marketing syariah dalam maintainance (mempertahankan) nasabah loyal pada BPR Artha Pamenang Syariah (APS) Kediri. Metode yang digunakan adalah pendekatan deskriptif kualitatif, dengan fokus memaparkan strategi marketing Syariah BPR Artha Pamenang Syariah Kediri. Hasil penelitian menunjukkan bahwa BPR Artha Pamenang Syariah (APS) Kediri menerapkan strategi marketing syariah untuk maintainance nasabah loyal. Strategi ini melibatkan pengembangan bauran pemasaran (termasuk People, Process, dan Physical Evidence), serta relationship marketing yang kuat. Kunci temuan adalah upaya maintainance nasabah loyal dilakukan dengan memberikan service excellent dan service previllage. Selain itu, BPRS ini juga menjaga kualitas produk sesuai prinsip syariah, memberikan layanan melalui customer service (reaktif dan proaktif), dan melakukan community building.
CLICKING UNDER PRESSURE: A NETNOGRAPHIC INVESTIGATION OF FOMO AND IMPULSIVE BUYING IN FLASH SALE CAMPAIGNS Waskita, Gautama Sastra; Sartono, Sawal; Rachmawati, Desi
BEMJ: Business, Entrepreneurship, and Management Journal Vol. 4 No. 2 (2025)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v4i2.1850

Abstract

Flash sale campaigns have become a dominant digital marketing tactic, yet their heightened temporal pressure often triggers consumers’ fear of missing out (FOMO), leading to unplanned and impulsive purchases. However, empirical understanding of how these psychological dynamics unfold within real consumer communities remains limited. This study aims to explore how FOMO is constructed, expressed, and translated into impulsive buying behavior during flash sale events. Employing a netnographic methodology, data were collected from online consumer forums and social media discussions to capture naturally occurring narratives and behavioral cues. The findings reveal three main patterns: collective emotional contagion that amplifies FOMO, heuristic-driven decision-making under time pressure, and social validation loops that normalize impulsive buying. These insights deepen theoretical understanding of digital consumer psychology and provide actionable implications for ethical marketing practices, particularly in managing persuasive design within flash sale environments.
Co-Authors Al Haris, Mohammad Basid Basid Al Haris , Mohammad Basid, Mohammad Basid Al Haris Denny Rakhmad Widi Ashari Desi Rachmawati, Desi Hidayati, Atina Loso Judijanto Mokhamad Eldon Nijma Ilma, Ajeng Faizah Pambudi, Setyoadi Rifa’i, Akhmad Sawal Sartono, Sawal Utami, Artanty