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The Effect of Price, Needs and Scarcity on Purchasing Decisions for 3 Kg Lpg Gas Among the People of Bengkalis Suci Anggraini; Nageeta Tara Rosa
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 3 No. 4 (2025): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v2i2.709

Abstract

This study aims to analyze and see the effect of price, needs and scarcity on purchasing decisions for 3 kg LPG gas among the Bengkalis community. The research method of analysis used, namely multiple linear regression analysis with SPSS 27 tools. The sampling method in this study was non-probability sampling with purposive sampling technique. The number of samples in this study were 100 respondents. The results of this study indicate that the three variables of price, necessity and scarcity have a positive effect on purchasing decisions for 3 kg LPG gas in Bengkali both partially and together. Suggestions from this study are that the Government needs to pay attention to prices, needs and scarcity to increase people's buying intention for 3 kg LPG Gas in Bengkalis. It is better if the price of 3 kg LPG Gas needs to be adjusted to the community's income so that there is no scarcity of 3 kg LPG Gas and the community's need for 3 kg LPG Gas can be fulfilled properly and people's purchase intention will increase.
ANAlLISIS PERAlN MlEDIA SOSIlAL DAlN MARKETPlLACE DAlLAM MENlINGKATKAN PENJUAlLAN HANDBODY NIVEA (STUDI KASUS PADA ISTANA COSMETICS KOTA PEKANBARU) Annisa Pratiwi; Azzahra; Junaida; Riska Dini Wulan Febriana; Suci Anggraini; Wiwin Sandari; Hendra Riofita
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 5 (2023): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v1i5.523

Abstract

Penelitian ini bertujuan untuk mengetahui peran media social dan marketplace dalam meningkatkan penjualan handbody nivea di Istana Cosmetics Pekanbaru. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kualitatif. Penelitian ini menggunakan sumber data primer yaitu sumber data melalui wawancara, observasi secara langsung dan juga sumber data skunder yaitu sumber data dari website, jurnal dan artikel. Hasil dari penelitian ini menunjukkan bahwa strategi marketing berbasis Marketplace yang dilakukan oleh istana Cosmetics Pekanbaru dalam meningkatkan penjualan adalah dengan cara menawarkan strategi menarik di platform Marketplace Istana Cosmetics Pekanbaru. strategi unggulan dari produk, dan gratis ongkir. Dari strategi tersebut tebukti bahwa volume penjualan di Marketplace Istana Cosmetics Pekanbaru semakin meningkat dan dikenal oleh masyarakat banyak
Mind Nursing Intervention for Improving Coping Mechanisms among Mother with Preeclampsia: A Quasy-Experimental Study Yenny Puspitasari; Zainal Andy Saputra; Suci Anggraini
Journal Of Nursing Practice Vol. 8 No. 2 (2025): January
Publisher : Universitas STRADA Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30994/jnp.v8i2.727

Abstract

Background: Preeclampsia is one of the complications of pregnancy with the highest morbidity and mortality rates. This condition often triggers women with preeclampsia who must undergo conservative therapy to feel stressed, anxious, and traumatized. This will make the coping mechanisms of mothers with preeclampsia become maladaptive. Objective: This study aims to examine the effectiveness of mind intervention (consist of guided imagery and progressive muscle relaxation) for improving the coping mechanisms of mothers with preeclampsia. Methods: A quasi-experimental study with pre and post-test was perform among 60 ofpreeclampsia mother (30 of control and 30 of intervention groups). The control groups were given standard therapy, while the intervention groups were given standard therapy and three sessions of mind intervention. Data on coping mechanisms were measured and analyzed using Wilcoxon and Mann-Whitney test to evaluate the effectiveness of the intervention. Results: The results showed that before the intervention, there was no significant difference in coping mechanisms between the control (Mean±SD: 76,93±19,285) and treatment groups (Mean±SD: 75,47±19,541). However, after the intervention, a significant difference was observed, with the control group scoring (Mean±SD: 79,93±19,285) and the treatment group scoring (Mean±SD: 92,47±19,541), and a p-value = 0.035. Conclusion: Mind’s intervention is effective for improving the coping mechanisms of preeclampsia mothers. Therefore, it can be recommended as a complementary nursing care approach to enhance psychological resilience and promote better outcomes in managing preeclampsia.