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All Journal Journal on Education Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Escalate : Economics and Business Journal JPMB : Jurnal Pengabdian Masyarakat Berkelanjutan
Ghalib Suprianto
Universitas Sulawesi Tenggara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Library & Information Science Mathematics Public Health Social Sciences

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The Analysis of Influence of Work Discipline and Organizational Culture on the Performance of State Civil Apparatus Sri Purwati; Ana Fitriyatul Bilgies; Ghalib Suprianto; Mariani; Muhammad Amsal Nasution
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.1037

Abstract

This study intends to identify and investigate how organizational culture and work ethics affect the effectiveness of the civil apparatus (PNS). 65 government workers participated in this study utilizing the saturated sample methodology as the sample size. The SPSS 17.0 program was used to collect data through the distribution of questionnaires and library data, which was then analyzed using multiple linear regression analysis methods. According to the analysis that has been done, the findings of this study show that organizational culture and work discipline have a significant impact on the performance of civil servants (PNS), both partially and simultaneously. In fact, 47% of employee performance can be attributed to organizational culture and work discipline.
ANALYSIS OF THE EFFECT OF GREEN PRODUCT KNOWLEDGE, GREEN TRUST AND GREEN PERCEIVED RISK ON PURCHASE INTENTION OF LE MINERALE GALLON PRODUCT CUSTOMERS Frans Sudirjo; Susanto Susanto; Samsul Ikhbar; Yulia Novita; Ghalib Suprianto
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.18619

Abstract

Sampah plastik seringkali menjadi permasalahan yang tidak ada habisnya. Di banyak kalangan, masih ada diskusi tentang bagaimana kemasan ramah lingkungan bisa didaur ulang. Tujuan dari penelitian ini adalah untuk menguji variabel-variabel yang mempengaruhi keputusan konsumen untuk membeli barang ramah lingkungan. Purposive sampling digunakan untuk menyebarkan sejumlah survei. PLS, atau partial least squares, adalah teknik analisis yang digunakan dalam penelitian ini. Temuan studi ini menunjukkan bahwa persepsi risiko dan pengetahuan produk berhubungan langsung dengan kepercayaan ramah lingkungan. Niat membeli ramah lingkungan secara langsung dipengaruhi oleh pengetahuan dan kepercayaan produk ramah lingkungan. Pengetahuan produk ramah lingkungan dan risiko yang dirasakan terkait dengan niat untuk melakukan pembelian ramah lingkungan mungkin dipengaruhi secara tidak langsung oleh kepercayaan ramah lingkungan. Hasilnya adalah dunia usaha harus mengkomunikasikan dengan jelas kepada konsumen mengenai solusi yang diberikan oleh produk ramah lingkungan, melibatkan pelanggan dalam pembuatan tempat pengumpulan sampah, mengungkapkan hasil pengelolaan plastik, dan mengintegrasikan aspek sosial dan berorientasi keuntungan dalam operasi mereka.
ANALYSIS OF THE INFLUENCE OF DIGITAL MARKETING AND RISK PERCEPTION ON CUSTOMER DECISIONS IN USING SHARIA BANKING MOBILE APPLICATION Frans Sudirjo; Tanti Widia Nurdiani; Joko Ariawan; Ghalib Suprianto; Andriya Risdwiyanto
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i04.1951

Abstract

Mobile banking is a digital service product provided by banks to facilitate daily transactions. In Indonesia, there is sharia-based mobile banking. However, there are still many customers who have not utilized digital mobile banking services. This is partly influenced by digital marketing promotions that have not been optimal. Not only that, the increasing risk of cybercrime makes customers have a negative perception of the use of mobile banking and prefer to use an automatic teller machine. The study seeks to determine whether risk perception and digital marketing have an impact on consumers' decisions to utilize mobile banking. This study employed a quantitative methodology and gathered data from a sample of 100 participants. The normality test, multicollinearity test, heteroscedasticity test, and hypothesis test (t test, f test, and R2 test) are the data analysis procedures employed. The study's findings demonstrate a favorable relationship between perceived risk and digital marketing's ability to influence consumer choices. The results of the test for coefficient of determination yielded an R2 value of 0.75, or 75%. Customers' decisions to utilize mobile banking are influenced by digital marketing outcomes and risk perception, while the remaining percentage is explained by factors other than the independent variables employed in the study.
Analysis of the Influence of Organizational Commitment on Work Discipline of Public High School Teachers Akhmad Ramli; Mundzir Mundzir; Ghalib Suprianto; Firman Ashadi; Opan Arifudin
Journal on Education Vol 6 No 2 (2024): Journal on Education: Volume 6 Nomor 2 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i2.5142

Abstract

Commitment is a crucial quality that educators need to possess in their work environment. Organizational commitment is one of the factors that can impact the quality of work, particularly when it comes to determining the discipline of teachers' work. Therefore, in order to maintain the excellence of schools in the eyes of the community, this must be implemented correctly by teachers with support from the schools. Surveys and documentation studies were used as data gathering methods. Forty instructors received questionnaires with a linkert scale consisting of five possible answers. With the use of SPSS, the data were processed and examined using correlation analysis, coefficient of determination, and basic linear regression analysis. The statistical testing of correlation analysis tests produced a r count of 0.6. Test indicates that organizational commitment has an impact on teachers' work discipline. Moreover, organizational commitment is impacted by the coefficient of determination calculation to the tune of 40%, other factors not included in this study account for 60% of the total. Therefore, teachers' organizational commitment is sufficient to have a maximum impact on their work discipline in carrying out their duties and obligations.
PENGUATAN MANAJEMEN BISNIS UMKM BERBASIS DIGITAL UNTUK MENINGKATKAN DAYA SAING PRODUK LOKAL BAGI PELAKU USAHA UMKM DI KECAMATAN LANDONO Windayani Windayani; Triwulandari Nehru Putri; Sri Wiyati Mahrani; Ghalib Suprianto
Jurnal Pengabdian Masyarakat Berkelanjutan Vol. 1 No. 3 (2025): Jurnal Pengabdian Masyarakat Berkelanjutan (JPMB), Oktober 2025
Publisher : Yayasan Nusa Cendekia Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64020/jpmb.v1i3.16

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in enhancing regional economic development. However, MSME actors in Landono District still face various challenges, particularly limited understanding of business management and the utilization of digital technology in product marketing. This Community Service program aimed to strengthen the capacity of MSME actors through digital-based business management training to improve the competitiveness of local products. The implementation methods included socialization, training, mentoring, and evaluation. The materials provided covered business management, simple financial record-keeping, digital marketing strategies, and the use of social media and marketplaces. The results of the activity indicated an improvement in participants’ knowledge and skills in managing their businesses and marketing products digitally. MSME actors began to implement simple financial records and utilize digital platforms for product promotion. This program had a positive impact on increasing entrepreneurs’ self-confidence and opening opportunities for market expansion. Therefore, strengthening digital-based business management has proven to be an effective strategy for enhancing the competitiveness of local MSME products in Landono District.
PEMBERDAYAAN UMKM MELALUI IMPLEMENTASI MANAJEMEN USAHA DAN PEMASARAN BERBASIS MEDIA SOSIAL BAGI PELAKU USAHA UMKM DI KECAMATAN ABELI Windayani Windayani; Sri Wiyati Mahrani; Triwulandari Nehru Putri; Ghalib Suprianto; Muhammad Sabrian Oehoedoe
Jurnal Pengabdian Masyarakat Berkelanjutan Vol. 1 No. 3 (2025): Jurnal Pengabdian Masyarakat Berkelanjutan (JPMB), Oktober 2025
Publisher : Yayasan Nusa Cendekia Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64020/jpmb.v1i3.17

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in strengthening the local economy. However, MSME actors in Abeli District still face various challenges, particularly in business management and the utilization of social media as a marketing tool. This Community Service activity aimed to empower MSME actors through the implementation of business management and social media–based marketing to enhance product competitiveness. The program involved 25 MSME participants and was conducted using socialization, training, mentoring, and evaluation methods. The training materials covered business management, simple financial record-keeping, digital marketing strategies, and product branding enhancement. The results of the program indicated an improvement in participants’ understanding of business management and the use of social media as a promotional medium. Participants began to apply simple financial recording practices, create business social media accounts, and develop promotional product content. This program had a positive impact on strengthening MSME capacity and opening opportunities for market expansion. Therefore, empowering MSMEs through business management and social media–based marketing has proven effective in improving business performance and enhancing the competitiveness of local products in Abeli District.
ECO-INNOVATION IN COASTAL SEAFOOD MSMES: SUSTAINABLE PROCESSING STRATEGIES AND INFORMATION TECHNOLOGY INTEGRATION TO PROMOTE THE CIRCULAR ECONOMY Ridha Taurisma Lajaria; Ghalib Suprianto; Arsyad Junaiddin; I Putu Raditya; Muh. Aqlil Unggil
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1302

Abstract

This study examines the application of eco-innovation in micro, small, and medium enterprises (MSMEs) of seafood in coastal areas as a sustainable processing strategy integrated with information technology to encourage a circular economy. This sector has great potential in supporting the economic welfare of coastal communities, but faces challenges in the form of technological limitations, inefficiency of production processes, and low added value of products due to traditional processing practices. The purpose of this research is to analyze how the application of environmentally friendly innovation and digital transformation can improve business efficiency, competitiveness, and sustainability in the context of the circular economy. The research approach used is quantitative with a case study strategy on seafood processing MSMEs, using primary data obtained through questionnaires and analyzed with descriptive statistics. The results show that the adoption rate of eco-innovation is positively correlated with increased raw material efficiency, reduction of production waste, and improvement of product quality. Information technology integration, especially in supply chains and digital marketing, plays a catalyst in accelerating the implementation of sustainable innovation and expanding market access. This research provides a theoretical contribution to the development of a digital-based eco-innovation model in the maritime sector as well as a practical contribution to strengthening policies and strategies for empowering coastal MSMEs to realize an inclusive and sustainable circular economy.
PELATIHAN MANAJEMEN USAHA DAN PEMBUATAN KEMASAN SERTA LABELING HOME INDUSTRI KUE BASAH UNTUK PARA PELAKU USAHA MIKRO DI KELURAHAN BUNGKUTOKO KECAMATAN NAMBO Sri Wiyati Mahrani; Patwayati Patwayati; Triwulandari Nehru; Windayani Windayani; Laode Bahana Adam; Valentinus Amstrong; Ghalib Suprianto; Muhammad Sabrian Oehoedoe
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): Desember
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v2i4.3519

Abstract

Kegiatan Pengabdian kepada Masyarakat di kelurahan Bungkutoko dipandang perlu dilakukan dengan tujuan untuk mengatasi masalah penurunan pendapatan Para Pelaku Usaha Kecil di Kelurahan Bungkutoko melalui pelatihan Manajemen Usaha Dan Pembuatan Kemasan Serta Labeling Home Industri Kue Basah Untuk Para Pelaku Usaha Mikro. Hasil kegiatan ini diharapkan dapat mengatasi masalah penurunan pendapatan pada usaha kecil dan dapat memberikan pengetahuan tentang Manajemen Usaha Dan Pembuatan Kemasan Serta Labeling Home Industri Kue Basah Untuk Para Pelaku Usaha Mikro. Dengan demikian nantinya dapat meningkatkan penjualan dan pendapatan bagi pelaku usaha mikro di Kelurahan Bungkotoko. Hasil yang telah dicapai dari kegiatan pengabdian mandiri ini adalah : (1) Pelatihan Manajemen Usaha Dan Pembuatan Kemasan Serta Labeling Home Industri Kue Basah Untuk Para Pelaku Usaha Mikro, (2) Pelatihan penggunaan kemasan dan labeling(3) peningkatan pengetahuan tentang Manajemen Usaha Dan Pembuatan Kemasan Serta Labeling Home Industri Kue Basah Untuk Para Pelaku Usaha Mikro
Boosting Tourism in South Coastal Areas: Strategic Marketing for Sustainable Growth Rizki Alfadillah Nasution; Ghalib Suprianto; Riska Fii Ahsani
Escalate : Economics and Business Journal Vol. 2 No. 03: Creative Resilience and Market Innovation: Strategies for Sustainable Business Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v2i03.125

Abstract

This research investigates the interrelationships among destination branding, marketing innovation, tourist perception, and tourism growth within the context of tourist attractions in the South Coastal region during the Idul Fitri celebration in 2023. Utilizing a quantitative methodology and a random sampling technique, data were collected from 367 respondents aged 17 to 25 years. The results indicate that destination branding significantly influences both tourism growth and tourist perception, while marketing innovation plays a pivotal role in enhancing destination branding and tourist perception. Notably, although marketing innovation directly impacts tourist perception, its effect on tourism growth is less pronounced. The study underscores the importance of effective branding and innovative marketing strategies in promoting sustainable tourism development, providing valuable insights for stakeholders aiming to enhance destination appeal and drive growth in the tourism sector.
Co-Authors Akhmad Ramli Andriya Risdwiyanto Arifudin, Opan Arsyad Junaiddin Bilgies, Ana Fitriyatul Firman Ashadi Frans Sudirjo Frans Sudirjo I Putu Raditya Joko Ariawan Laode Bahana Adam Mariani Muh. Aqlil Unggil Muhammad Amsal Nasution Muhammad Sabrian Oehoedoe Mundzir Mundzir Nasution, Rizki Alfadillah Patwayati Patwayati Ridha Taurisma Lajaria Riska Fii Ahsani Samsul Ikhbar Sri Purwati Sri Wiyati Mahrani Susanto Susanto Tanti Widia Nurdiani Triwulandari Nehru Triwulandari Nehru Putri Valentinus Amstrong Windayani Windayani Yulia Novita