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Journal : Lexicon

Muslim American Voices: Saba Fathima’s Attitudinal Position in TEDx Talks Nailafidah, Salsabiila; Handayani, Tuty
Lexicon Vol 11, No 2 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/lexicon.v11i2.98569

Abstract

This study examines the appraisal system of Saba Fathima’s speech “Making Spaces for Muslim Voices” at TEDx Talk to understand Fathima’s attitude regarding the Muslim American voices. Utilizing the qualitative approach, this study employs Martin and White’s Appraisal Theory. It collects the data by dividing the speech into clauses and examines them based on three elements of appraisal’s attitude such as affect, judgment, and appreciation. The attitude can also be divided into positive and negative attitude. The findings demonstrate that the most common attitude used by Saba Fathima is judgement (55%), followed by affect (41%) and appreciation (4%). It implies that Fathima prefers to show the assessment of experience she faced as Muslim American rather than emphasizing her appreciation. Additionally, she shows more positive attitude than the negative one, implying her optimism toward the future of Muslim American. The study shows how Saba Fathima strategically arranges the words and structures her speech to build an interpersonal relationship with her audiences. By carefully selecting the diction, she effectively communicates her messages and thoughts, influences the audience’s perspective, and creates meaningful interactions. This study also highlights her ability to convey a shared responsibility in addressing the issues faced by Muslim Americans. In conclusion, the study underscores the importance of rhetorical strategies in producing persuasive and impactful speeches. 
Kamala Harris’s Convincing Strategies in Her First Presidential Nomination Speech: A Speech Act Analysis Ihsani, Kayla Najmi; Handayani, Tuty
Lexicon Vol 12, No 2 (2025)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/lexicon.v12i2.109237

Abstract

This research investigates the convincing strategies in Kamala Harris’s first speech for the 2024 United States presidential election. It classifies the assertive speech act used to convince the audience. Utilizing Searle and Vanderveken’s theory (1985), a qualitative method was applied. The data were collected through documentation techniques, including watching the speech, identifying relevant utterances, and organizing them on the data cards. The analysis identified 24 utterances from 3,306 words classified into nine categories of assertive acts: claim, inform, assure, admit, predict, criticize, insist, remind, and boast. The most frequently used act was boast (5 instances) emphasized her positive track record. This was followed by criticize (4 instances) aimed at offering better policy alternatives. Both assure (3 instances) and inform (3 instances) used to emphasize her personal background. Other acts that appear (2 instances) were claim, insist, remind, and predict. The least frequent was admit (1 instance) to expose policy mistakes. Notably, only the criticize involved indirect speech acts and non-literal meaning. The rest of the assertive acts are direct speech act and literal meanings. The findings suggest that Kamala Harris mostly uses boast to emphasize past achievements as convincing strategies for gaining audience trust in political campaigns.