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All Journal Jurnal Ekonomi Logistik JIMEK
Ginanjar Suendro
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENERAPAN STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PRODUK 3i NETWORK DENGAN MENGGUNAKAN ANALISA SWOT (Studi Kasus Pada PT. AJ Central Asia Raya Cabang Semarang) Ginanjar Suendro
E-logis : Jurnal Ekonomi Logistik Vol. 3 No. 1 (2021)
Publisher : E-logis : Jurnal Ekonomi Logistik

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Abstract

This study discusses marketing strategies that have been approved or carried out at PT.AJ Central Asia Raya Semarang Branch in terms of selling 3i Network products to new customers or retaining old customers using qualitative descriptive research using SWOT analysis. This research was conducted by direct interview method by distributing questionnaires. The population in this study were all employees and director agencies at PT. AJ Central Asia Raya Semarang Branch and the samples used are all employees and director agencies at PT. AJ Central Asia Raya Semarang Branch. Data collection methods used were documentation, questionnaires / questionnaires and qualitative literature research with evidence attached in the appendix. The results of this qualitative study indicate the strategies used by PT. AJ.Central Asia Raya Semarang by using a diversification or innovation strategy. By using the analysis of SAP and ETOP PT. AJ Central Asia Raya Semarang Branch is in a strong internal position and an external position in speculative business. So the company PT.AJ Central Asia Raya Semarang Branch is in an investment position to develop 3i Network products with increasingly aggressive innovations to increase the company's turnover.
DINAMIKA PEMBERDAYAAN USAHA KERAJINAN BATIK TULIS SEMARANGAN DI KOTA SEMARANG Ginanjar Suendro
E-logis : Jurnal Ekonomi Logistik Vol. 2 No. 2 (2021): Edisi Khusus
Publisher : E-logis : Jurnal Ekonomi Logistik

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Belum kokohnya fundamental perekonomian Indonesia mendorong pemerintah untuk membangun struktur ekonomi dengan mempertimbangkan keberadaan Usaha Mikro, Kecil dan Menengah (UMKM) batik Tulis Semarangan. Sektor ini telah terbukti memberikan lapangan kerja dan memberikan kesempatan bagi UMKM Batik Tulis Semarangan untuk berkembang di masyarakat. Keberadaan UMKM Batik Tulis Semarangan tidak dapat diragukan karena terbukti mampu bertahan dan menjadi penggerak ekonomi, terutama setelah krisis ekonomi. Di sisi lain, UMKM Batik Tulis Semarangan juga menghadapi banyak masalah, yaitu keterbatasan modal kerja, sumber daya manusia yang rendah, dan kurang cakapnya penguasaan ilmu pengetahuan dan teknologi (Sudaryanto dan Hanim, 2002). Kendala lain yang dihadapi oleh UMKM Batik Tulis Semarangan adalah hubungan dengan prospek bisnis yang kurang jelas dan visi perencanaan dan misi yang belum stabil. Pemberian informasi dan jaringan pasar, kemudahan akses pendanaan dan pendampingan serta peningkatan kapasitas teknologi informasi merupakan beberapa strategi peningkatan daya saing UMKM batik semarangan Indonesia. Oleh karena itu diperlukan sinergi semua pihak terutama antara pemerintah dan lembaga keuangan mikro untuk memberdayakan UMKM Batik Semarangan dalam menunjang sektor ekonomi dalam hal penyerapan tenaga kerja dan ketahanan dalam persaingan global serta diperlukannya inovasi produk UMKM Batik guna bisa mencapai keunggulan bersaing berkelanjutan dengan peluang yang ada dan sekaligus pembeda dengan pesaing dengan memakai strategi yang tepat.
Pengaruh Sistem Akuntansi dan Kompetensi Akuntansi Terhadap Potensi Penyalahgunaan Dana Desa (Studi Kasus Di Kabupaten Demak) Husnurrosyidah; Ginanjar Suendro
E-logis : Jurnal Ekonomi Logistik Vol. 2 No. 1 (2020)
Publisher : E-logis : Jurnal Ekonomi Logistik

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The potential for misuse of the funds of the village in Indonesia has increased due to misconstrued one side, basic education is the head of the village and its officials not derived from competencies of accounting. The village chief has the desire and the hope that created a computerized accounting system to simplify financial reporting the village Fund. Thus, a good Accounting System in conducting employee administration finance village Fund will be able to reduce the potential for abuse of the village Fund.This research aims to know the influence of the accounting system and accounting competency against the potential misuse of funds. This research is the research field (field research) with a quantitative approach. The data used are the primary data with survey methods through the dissemination of the questionnaire. There are two independent variables in this study i.e. (X 1) accounting systems and accounting competency (x 2). The dependent variable (Y) village Fund abuse. The technique of sampling using random sampling so that the retrieved samples of the 101 people who represent their respective villages in Kabupaten Demak.The results showed that 1) influential accounting systems against misuse of funds i.e. village of 0762 with pvalue < 0.01; 2) influential accounting competency against the misappropriation of funds of the village i.e. of 0461 with p-value = 0.07.
PENGATURAN APBDUS PUJON KIDUL KABUPATEN MALANG TAHUN 2022 Ginanjar Suendro
E-logis : Jurnal Ekonomi Logistik Vol. 6 No. 1 (2023)
Publisher : E-logis : Jurnal Ekonomi Logistik

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Pengaturan Anggaran Perencanaan Pembangunan Dusun (APBDus) di Dusun Pujon Kidul, Kabupaten Malang, berfungsi sebagai sarana untuk meningkatkan pendapatan Dusun Pujon Kidul dan juga untuk meningkatkan kesejahteraan penduduk Dusun Pujon Kidul melalui alokasi dana pembangunan Dusun Pujon Kidul, Kabupaten Malang. Desa ini memanfaatkan Badan Usaha Milik Dusun (BUMDus) dan unit usaha yang dikelola oleh masyarakat serta pemerintah Dusun Pujon Kidul, Kabupaten Malang. Metodepenelitian yang digunakan adalah deskriptif kualitatif dengan pengumpulan data melalui wawancara responden. Tujuan penelitian ini mencakup memperlihatkan peran APBDus dalam meningkatkan kesejahteraan di Pujon Kidul, Kabupaten Malang melalui pembangunan Dusun, menunjukkan hasil yang telah terwujud dengan adanya APBDus untuk kesejahteraan di Pujon Kidul, Kabupaten Malang, dan membuktikan bahwa APBDus di Dusun Pujon Kidul, Kabupaten Malang, dapat meningkatkan kesejahteraan masyarakat melalui pengembangan desa dan pemberdayaan dengan kebijakan aparatur Dusun Pujon Kidul, Kabupaten Malang
Peran Digital Payment dalam Efisiensi Keuangan Usaha Mikro di Kota Semarang Ginanjar Suendro; Ericke Fridatien
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6718

Abstract

This study aims to analyze the role of digital payment in improving financial efficiency among micro-enterprises in Semarang City. The advancement of financial technology provides faster, easier, and more transparent transaction alternatives, which have the potential to enhance financial management for business actors. This research adopts a quantitative approach using a survey method involving 100 micro-business owners who have implemented digital payment systems such as QRIS, e-wallets, and mobile banking. The results show that digital payment usage significantly affects financial efficiency, as evidenced by improved financial record-keeping, better cash flow management, and reduced transaction costs. These findings highlight the importance of adopting digital financial technology as a strategy to enhance financial performance, especially for micro-enterprises in Semarang City.
Co-Authors Ericke Fridatien Husnurrosyidah