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All Journal Jurnal Mantik Open Access Indonesia Journal of Social Sciences Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Open Access Indonesia Journal of Social Sciences Asian Journal of Community Services (AJCS) Abdimas Indonesian Journal Indonesia Auditing Research Journal Innovative: Journal Of Social Science Research Abdibaraya: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Intelek Dan Cendikiawan Nusantara International Journal of Business, Law and Political Science
Tubalawony, Jacsy
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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PEMASARAN DIGITAL: ERA BARU PENGEMBANGAN UMKM DI DESA KAMPUNG BARU-BANDA NEIRA MALUKU TENGAH Tehuayo, Erlinda; Tubalawony, Jacsy; Tabelessy, Walter; Pelupessy, Merry M.; Ralahallo, Fransiska Natalia
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.26956

Abstract

Indonesia sebagai negara yang mempunyai jumlah Usaha Mikro, Kecil dan Menengah (UMKM) yang terbanyak di wilayah ASEAN dengan perkembangan teknologi yang semakin pesat menghadapi masalah keterbatasan pengetahuan tentang digitalisasi pada UMKM. Di Provinsi Maluku, tepatnya di Pulau Banda Neira sebagai tujuan wisata yang dikenal dengan julukan “Surga Dari Timur” pada Desa Kampung Baru, pelaku UMKM juga belum memahami bahkan menemui kesulitan tentang penggunaan teknologi pemasaran digital. Sehingga tujuan pelaksanaan kegiatan Pengabdian kepada Masyarakat (PkM) ini adalah untuk memberikan bahkan lebih menguatkan pemahaman disertai bukti empiris bagi pelaku UMKM di Desa Kampung Baru tentang pemasaran digital sebagai sebuah era baru bagi pengembangan UMKM. Pelaksana kegiatan ini yaitu tim PkM yang merupakan tenaga pengajar Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura yang bekerjasama dengan Pemerintah Desa Kampung Baru dan pelaku UMKM dengan menggunakan metode pendidikan masyarakat. Melalui berbagai materi yang diberikan pada kegiatan PkM ini, pelaku UMKM Desa Kampung Baru sudah bisa memahami dan menggunakan pemasaran digital dalam rangka memasarkan dan mempromosikan produk yang dihasilkan secara nasional maupun internasional demi pengembangan UMKM.
CHALLENGES IN REGULATION AND OPPORTUNITIES IN SHARIA FINANCIAL MANAGEMENT Hamizar, Arizal; Tubalawony, Jacsy; Yaman, Afdhal; Kamaruddin
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 1 (2024): FEBRUARI - MARET 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to explore the fundamental concepts of Islamic finance management, its principles, sources of funding, as well as Sharia financial products and innovations available from a theoretical perspective based on related literature. The study also discusses the changing global economic context, the complexity of Sharia financial regulations and standards, and the challenges and opportunities faced in the development of products, human resource education, and social and environmental responsibilities. The research findings indicate that Islamic finance management faces complex challenges and opportunities in dealing with the current dynamics of the global economy. The adoption of information technology and digital innovation has opened up new opportunities to enhance accessibility, operational efficiency, and customer experience in the Islamic finance industry. However, challenges such as regulatory complexity and standards, as well as the need for skilled human resources in Islamic economic principles, remain a primary focus in ensuring the growth and sustainability of the Islamic finance industry.
The impact of event marketing and social media marketing on brand awareness of MSMEs in Ambon City Saununu, Siska Jeanete; Reken, Feky; Tubalawony, Jacsy; Tabelessy, Walter
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6771

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the main pillars of regional economies that need to strengthen their competitiveness through effective marketing strategies such as event marketing and social media marketing. This study aims to analyze the effect of these two strategies on brand awareness of MSMEs in Ambon City. The research employed a quantitative method with an associative approach, involving 100 respondents who had attended MSME events or interacted with MSME promotions through social media. Data were collected using questionnaires and analyzed using multiple linear regression with the JASP software. The findings show that event marketing has a positive and significant effect on brand awareness (p < 0.05), as it creates real experiences and emotional connections between consumers and brands. Similarly, social media marketing also has a positive and significant effect on brand awareness (p < 0.05), particularly through consistent promotional activities and creative content on platforms such as Instagram, TikTok, and Facebook. Both strategies complement each other in strengthening consumer recognition and recall of brands. These results highlight the importance of integrating offline and online marketing activities to expand market reach and build a strong brand image for MSMEs in society.
THE ROLE OF E-COMMERCE BASED ON MARKETING 4.0 IN BUSINESS TRANSFORMATION Hamizar, Arizal; Holle, Mohammad H; Tubalawony, Jacsy
International Journal of Business, Law and Political Science Vol. 1 No. 3 (2024): International Journal of Business, Law and Political Science
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijblps.v1i3.59

Abstract

This research investigates the role of e-commerce based on Marketing 4.0 in the transformation of businesses in the digital era. Through a theoretical study approach, the research aims to provide insights into the interplay between e-commerce, Marketing 4.0, and consumer behavior. The study begins by formulating clear research questions centered around the impact of e-commerce in the current digital landscape. Extensive literature review is conducted to identify relevant theoretical sources, including scholarly journals, books, articles, and publications related to e-commerce, Marketing 4.0, and consumer behavior. The findings of the study are synthesized into a coherent exposition, which offers a nuanced understanding of the role of e-commerce based on Marketing 4.0 in shaping business strategies and consumer behavior. Practical implications for companies seeking to develop effective marketing strategies in the dynamic digital landscape are discussed, along with suggestions for further research. Overall, this research contributes to the understanding of the evolving role of e-commerce and Marketing 4.0 in driving business transformation in the digital age.
Pengaruh Orientasi Pasar, Pemasaran Digital terhadap Kinerja Pemasaran Food & Beverage di Kota Ambon TUBALAWONY, JACSY
Jurnal Ekonomi dan Kewirausahaan West Science Vol 4 No 01 (2026): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v4i01.3121

Abstract

Persaingan usaha yang semakin ketat serta perkembangan teknologi digital mendorong pelaku bisnis Food & Beverage untuk mengadopsi strategi pemasaran yang adaptif dan berorientasi pasar. Penelitian ini bertujuan untuk menganalisis pengaruh Orientasi Pasar dan Pemasaran Digital terhadap Kinerja Pemasaran pada bisnis Food & Beverage di Kota Ambon. Penelitian menggunakan pendekatan kuantitatif dengan desain eksplanatif. Populasi penelitian adalah pelaku usaha Food & Beverage di Kota Ambon, dengan penentuan sampel menggunakan teknik purposive sampling terhadap 100 responden yang telah menjalankan usaha minimal dua tahun. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji validitas, reliabilitas, uji asumsi klasik, serta regresi linier berganda. Hasil penelitian menunjukkan bahwa Orientasi Pasar dan Pemasaran Digital berpengaruh positif dan signifikan terhadap Kinerja Pemasaran, baik secara parsial maupun simultan. Kebaruan penelitian ini terletak pada pengujian empiris integrasi Orientasi Pasar dan Pemasaran Digital dalam konteks bisnis Food & Beverage di wilayah nonmetropolitan, khususnya Kota Ambon. Implikasi penelitian ini menegaskan pentingnya penerapan strategi pemasaran yang berorientasi pada pelanggan dan didukung pemanfaatan media digital secara optimal guna meningkatkan daya saing dan kinerja pemasaran usaha.
Co-Authors A. Kurniawan, Sabda Afdhal Yaman Arizal Hamizar E. Huwae, Victor H. Sitaniapessy, Rainier Iwan Harsono J. Saununu, Siska Jeanete Saununu, Siska Kamaruddin Leuhery, Ferdy Masrur , Muhamad Mohammad H. Holle Muammar W. Maruapey Nanere, Marthin Pelupessy, Merry M. Pelupessy, Merry Margareth Ralahallo, Fransiska Natalia Reken, Feky Saununu, Siska Saununu, Siska Jeanete Setiadi, Bekti Tabelessy, Walter Tehuayo, Erlinda Watumlawar, Evelin